<div class="row align-items-center mb-4">
<div class="col-12 col-md-2"><img src="https/api.aesirx.io/images/ronni.png" alt="ronni" width="120" height="120" /></div>
<div class="col-12 col-md-10">Written by Ronni K. Gothard Christiansen, Creator of AesirX.io and Privacy-First Freedom Fighter.</div>
</div>
2023 is the year when all digital marketing solutions need to be re-done and entire digital marketing strategies for all organizations in the world will have to adapt to reality.
<img src="https/api.aesirx.io/images/Cover.jpg" alt="Cover" width="942" height="531" style="display: block; margin-left: auto; margin-right: auto;" />
The reality is that Web2, and the current decade of abusive digital marketing, is founded on the premise of harvesting personal data across sites and apps and using the individual as a foreign key to assembling all data.
This has been done using Cookies and by 3rd-party hosted JavaScript that widely collects and stores data illegally about the users of any site, shop, game, or app.
The entire global system for all social media, all shopping platforms, all SaaS platforms, CRM / ERP and Newsletter systems, abandoned carts, and all forms of retargeting - it is all based on the collection and abuse of personal information that is not even owned by the organization.
Data is actually owned by Big Tech which stores and owns all the data, and in most cases, illegally in foreign countries, even though countries in the EU, UK, US and Canada, Australia and Vietnam, etc. have all implemented laws that make it very clear: it’s illegal to send citizens personal information to foreign nation states.
In the past 2-3 years, there has been a massive attempt to try and avoid changing the foundational problem that all data collection is based on harvesting and abusing personal information, to hiring Compliance Managers and IT Lawyers and purchasing very expensive Consent Management Systems.
Consent Management Systems are dead! Consent is being decentralized because all browsers are going to block all 3rd party JavaScript and all Cookies during 2023, you are already losing more than 50% of the data now because it’s being rejected by people (consumers!) and also by the browser manufacturers.
<img src="https/api.aesirx.io/images/eu-fight-for-privacy.jpg" alt="eu fight for privacy" width="942" height="528" style="display: block; margin-left: auto; margin-right: auto;" />
<a href="https://aesirx.io/blog/press-release-yet-another-eu-countrys-data-protection-authority-makes-it-official-google-analytics-is-out" target="_blank" rel="noopener">The European Union has been leading the fight for Privacy-First</a> but all major nation states in the “western world” are all converging towards enforcing a complete ban and finally also enforcement of the law – so having consent to illegally collected, stored, and (ab)used data will never become legal or compliant, it’s faux compliance and the only people gaining on it are those selling consultancy and Consent Management Platforms.
The laws and the Tech already made the call: Cookies, 3rd Party JavaScript and Abuse of Personal Information are over - now it’s time for all the suppliers of the industry to stop ignoring the fact they all know, it’s time to take responsibility for the world’s organizations, unless they risk losing all brand value and credibility, I highly doubt any marketing or brand manager in the world would advise any organization to continue down the digital marketing strategy of customer abuse.
Consent is being decentralized to the users by using Web3 wallets and zero Knowledge ID blockchain as we do in AesirX. We have a strong partnership with <a href="https://concordium.com/" target="_blank" rel="noopener">Concordium</a> because together AesirX, which is a MarTech stack for the world’s 20 million JavaScript developers, together with Concordiums zK ID layer can protect personal information simply by removing it from the data, so that when you move from any site, shop, game or app to another it will be possible to collect anonymized behavioral and event data with the purpose of doing retargeting and pre-targeting, AND with full data without using Cookies or any personal information - the key for the entire digital marketing strategy.
<img src="https/api.aesirx.io/images/Zero_Knowledge_ID_Layer.jpg" alt="Zero Knowledge ID Layer" width="942" height="528" />
Fines are no longer given just for data leaks or breaches, but for having abuse strategies, and IT systems that are not designed for privacy-first and privacy-by-design.
Most data still lives in a Database where the data models are within the DB structure and not abstracted and isolated outside of the data. Also, all data Is still “junked” into the same data structures.
Data has to be separated and segregated so that personal information is in one silo, common data in another silo, distributed data in another silo, etc. In fact, in AesirX we are planning 7 different data types in our roadmap.
Let me explain how we do it so you can see there is a legal alternative.
<a href="https://analytics.aesirx.io/" target="_blank" rel="noopener">AesirX Analytics</a> is an open source 1st-party server that the organization hosts and owns the data so that any data collected is now legal from a foundational perspective to use for digital marketing purposes - but notice AesirX Analytics does not use Cookies and is focused on collecting meaningful behavioral and event data, while also covering site usage data and statistics by using the 1st-party hosted JS data collector.
<a href="https://bi.aesirx.io/" target="_blank" rel="noopener">AesirX Business Intelligence</a> is the dashboard that Analytics connects to, and since the data is owned and stored by the organization but also supports multiple sources of data, data can be collected across multiple sites owned by the organization.
AesirX Single Sign On has Web3 wallet integrations and this allows any users visiting a site to ‘1 click consent’ that the site is allowed to utilize data from the user to create a more meaningful user, staff, or learning experience.
Let’s say a user registers on a newspaper site and reads about dogs.
The same user buys dog food in an online shop.
Before, Google used to collect and track the user and then show the user relevant ads based on the systematic abuse of their personal information.
From 2023, the data has to be collected and used without personal information and without collecting and storing data illegally, so a new system is required - it is simply a need<a href="#footer"><img src="https/api.aesirx.io/images/Group_193.png" alt="Group 193" width="16" height="25" /></a>.
<img src="https/api.aesirx.io/images/AesirX_collecting_data.jpg" alt="AesirX collecting data" width="942" height="644" />
AesirX lets both sites collect data, but since only the shopping site has the personal information for the user, as it is required by law for invoices, VAT, etc., the data shared are lacking all forms of personal information and on top of that the user gets to consent and define their consent by themselves.
The new ID is the Wallet Address.
To use money on wallets, you need to perform KYC at an exchange or similar service (until it’s mainstream and all banks offer it. Right now only neobanks offer this seamlessly) so the legal requirement is there and it is the most obvious and simple way to move to a universal tracking ID.
<img src="https/api.aesirx.io/images/AesirX_Roadmap.jpg" alt="AesirX Roadmap" width="942" height="887" style="display: block; margin-left: auto; margin-right: auto;" />
We have launched 4 out of <a href="https://aesirx.io/roadmap" target="_blank" rel="noopener">20 AesirX Solutions</a> with the last two being Analytics and Business Intelligence, and the next one on December 7th will be AesirX SSO with Web3 wallet integration as well as Web2 SoMe integration (as long as they survive). Followed by AesirX MetaVerse CMS 14th of December, and finally, on the 21st of December, we are releasing our long-awaited Product Information Management (PIM) solution, which, even on its free tier, will outperform more than 50% of the paid solutions in the market in terms of functionality.
As we continue down the roadmap over the next 13 months, we will be releasing a total of 19 out of 20 solutions with a single last one planned for 2024 (AesirX ERP). All of our AesirX Solutions fully and seamlessly integrate with our open source decentralized analytics so that AesirX becomes a MarTech stack for all.
That also means we are not there yet! But we are working very hard on it and with the help of good partners, we are eager to be instrumental in creating a privacy-first world. As a supplier we take responsibility, we create legal and compliant technology for people - adding Open Decentralized APIs and Open Decentralized Stores to the Solution Series, so in the end, our purpose is not to build a Web3 blockchain that is just a new monopoly or a new silo, but instead, everything AesirX is built with the purpose to be Open and Decentralized.
We have paid tiers for all AesirX Solutions Series, but the vantage point is that all of our technology is Open Source and we have free tiers on all solutions to ensure that all organizations in the world have access to Privacy-First technology, so that there are no excuses.
With that, I will conclude this article and invite you to consider your 2023 digital strategy. If all of this is news in your organization, I strongly propose you start looking at the Browsers roadmap or you will be heading to Digital Marketing Ragnarök.
If you wish to be a part of our Open Source Community you are welcome to join us on Telegram: <a href="https://t.me/aesirxio_community"></a><a href="https://t.me/aesirxio_community" target="_blank" rel="noopener">https://t.me/aesirxio_community</a>
Notice we are also giving away 1280 licenses to the Open Source Community, read more here: <a href="https://aesirx.io/blog/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway"></a><a href="https://aesirx.io/blog/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_blank" rel="noopener">https://aesirx.io/blog/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway</a>
Once we realize our roadmap in the next 13 months, all consent will be decentralized and all storage and ownership of data will be 1st-party, ethical and legal - but we are also not for profit.
References:
(1) <a href="https://norse-mythology.org/tales/ragnarok/" target="_blank" rel="noopener">Norse Mythology for Smart People - RAGNAROK</a>
(2)&nbsp;<a href="https://retargeting.aesirx.io/" target="_blank" rel="noopener">https://retargeting.aesirx.io/</a>
(3)&nbsp;<a href="https://deck.aesirx.io/" target="_blank" rel="noopener">https://deck.aesirx.io/</a>
(4)&nbsp;<a href="https://aesirx.io/roadmap" target="_self">https://aesirx.io/roadmap</a>

Prediction 2023: Digital Marketing Ragnarök

Prediction 2023: Digital Marketing Ragnarök, an article explaining why all organizations need to change their digital marketing strategy now

Perhaps none of the Web3 buzzwords is more essential or prevalent than "decentralization." While the Web2 internet is great for many things, there’s little doubt that Big Tech got big off consumer data. Tracking and data mining have exploited consumer trust and recent privacy regulations are bringing to light what users want - better security and a transparent process of the way data is collected and used.
Yet, Web3 isn't suddenly going to “be switched on '' overnight - we are in a phase where we know Web2 has flaws that Web3 can help with and vice versa. So there’s no need to ‘jump ship’ and leave behind ‘old tech’. Instead, now is the time to embrace Web2 + Web3 solutions combined.
<img src="https/api.aesirx.io/images/why-are-more-companies-adopting-web2-web3-solutions.png" alt="why are more companies adopting web2 web3 solutions" width="942" height="531" />
<h2>Using Web3 with Web2 will transform internet privacy</h2>
Web3 is the next iteration of the Internet, expected to be based on blockchain technology. While cryptocurrency is at the spearhead of the movement, others in the IT sector think that decentralization is an unavoidable evolutionary step for the internet, affecting companies across all industries.
Becoming mainstream, major tech firms have already taken notice of Web3. With its limitless potential in the metaverse and new kinds of online interaction, some are making it a big part of their business. But is the focus enough on solving privacy issues that exist now?
We have been talking about this for a while - privacy has become a global priority for consumers, but despite huge GDPR fines, privacy regulations, and customer distrust, the problems have not properly been addressed with Web2 technology.
Web3 could change that; we’re now seeing fundamental changes that promote consumer privacy.
Because Web3 uses blockchain technology, data storage is decentralized making it transparent and therefore potentially protecting it from breaches. Data ownership goes back to the consumer - so Big Tech loses access to the data that has helped them this last decade or so.
One such example is integrating Web3 ID blockchain technology solutions like Concordium to combat Web2 privacy problems. The protocol level ID validated by a third party allows people and companies to trust one another while remaining private with zero-knowledge proof. Building on these types of Web2 + Web3 experiences, AesirX will use a Single Sign On (SSO) login solution based on the Concordium ID blockchain from Q4 2022.
<img src="https/api.aesirx.io/images/web3-solutions-work-to-combat-web2-privacy-problems.jpg" alt="web3 solutions work to combat web2 privacy problems" width="942" height="629" />Web3 solutions work to combat Web2 privacy problems
<h2>Why your business should embrace Web2 + Web3</h2>
So MarTech is evolving just like the world wide web. New compliant and decentralized solutions using Web2 and Web3 technology have many benefits.
<h4>Greater data freedom</h4>
The power a firm can have just by possessing your data is at the heart of the Web3 movement. A prominent example is Facebook retaining your data and providing services with it in order to acquire more of it, resulting in vendor lock-in. When you’re a CEO and Twitter has been locked, for example, they hold your data with no means to retrieve it. This is a centralized approach that we have come to expect from large enterprises, governments, and public organizations.
In Web3, only you will own your data. It will be decentralized and permissionless with no more censorship and surveillance.
Your company will control both the material it generates (such as postings or videos) and the digital products it purchases. Furthermore, instead of being privately housed on a third-party server, these digital assets can be developed in accordance with interoperable standards on public blockchains. This makes the assets portable, in the sense that you can, in theory, quit any particular platform at any time by disconnecting from it and moving - along with your data - to another.
Potentially, you won’t have to secure customer data in the same sense as Web2; think how many company resources go into data security and privacy regulations.
Your customers will be able to engage openly without a third party being able to expose them and so the data becomes trustless.
<img src="https/api.aesirx.io/images/get-greater-data-freedom-combining-web2-web3.jpg" alt="get greater data freedom combining web2 web3" width="942" height="707" />Get greater data freedom combining Web2 + Web3
<h4>No more data exploitation</h4>
As well as data ownership, Web3 is based on the premise that there’s an alternative to exploiting users for data to make money. As mentioned, cookies, third-party data, and retargeting will become a thing of the past. Instead, Web3 tech can advance what we have in Web2 and develop privacy-by-design driven marketing solutions.
Zero-party data collection will result in more meaningful customer engagement. Instead of stalking customers and running the risk of a hefty GDPR fine, solutions in Web3 will empower and evolve businesses through tech that keeps customers front-of-mind.
Building open platforms that directly share benefits with users would increase value for everyone, including the platform.
<h4>More efficient customer (and staff) journeys</h4>
Besides gaining customer-centric data that’s provided directly by consumers voluntarily, you can retain consumers, provide a hyper-personalized experience, and keep them coming back for more with zero-party data.
It's simple: organizations that prioritize customer experience lower turnover while increasing revenue, resulting in better profitability.
Web3 also brings contributing tech such as artificial intelligence (AI) and machine learning (ML). These more immersive experiences can extend across all of a brand’s channels and touchpoints, with the intent of continually improving the brand-to-customer relationship.
A brand that can seamlessly blend the traditional channel experiences of Web2 (web, email, mobile) with physical experiences (in-store, call center, chat) and extended Web3 experiences (augmented, virtual, mixed reality) throughout the customer journey is a strong candidate for providing impactful customer-loyal experiences.
Tech will also massively impact the staff experience - more automated processes will mean less mundane repetitive tasks and more creative high-value tasks that require a human touch.
<img src="https/api.aesirx.io/images/web2-web3-solutions-more-efficient-customer-journeys.jpg" alt="web2 web3 solutions more efficient customer journeys" width="942" height="668" />Web2 + Web3 solutions = More efficient customer journeys
<h4>End-to-end encryption</h4>
The technology behind blockchain is known for its high-security standards. It enables the storing of electronic data in a manner that ensures the security of the record data without the need of a third party, and this could mean zero hacking! In fact, it’s already in play with the likes of Google, Apple, and Facebook who are already using blockchain for security purposes.
<h4>Greater usefulness</h4>
Merging Web2 and Web3 apps has considerably higher utility which can create a world of innovation and opportunity, expand apps in new domains, and improve user utility. AI and ML will allow for more responsive tech and greater accessibility to the internet via more devices that the Internet of Things (IoT) can leverage.
<h4>Mature Web technology that connects information</h4>
The so-called semantic Web3 will be able to offer people the information they're looking for at the time they need it. The semantic web essentially allows for the connection of information using a network that can be easily read by machines, whether that's computers, IoT devices, mobile phones, and so on.
<h4>Alternative purchasing power</h4>
NFTs (non-fungible tokens), already used in gaming, are currently powering the metaverse. Businesses can leverage NFTs to promote real-world products by selling virtual ones or by reaching out to new audiences. For example, selling virtual designer clothing to build excitement before a clothing line launch.
GRAPHIC - NFTs - clothing line example, etc. add AesirX logo Or something to do with ‘time for change’
<img src="https/api.aesirx.io/images/businesses-can-leverage-nfts-to-promote-real-world-products.jpg" alt="businesses can leverage nfts to promote real world products" width="942" height="530" />Businesses can leverage NFTs to promote real-world products
<h2>The time for change is now</h2>
As our current version of the web continues to evolve (whatever that may look like), it appears that business leaders have started finding ways to apply Web2 + Web3 solutions to their business models.
In terms of privacy, as well as many other benefits, combining technologies returns control of consumer data to the client. Transparency improves data protection, digital trust and loyalty, allowing customers to enjoy a great, immersive Web2 + Web3 experience across all brand channels.
We’re working tirelessly on AesirX - evolving Web2 with Web3 to enable the future of privacy-first on the world wide web!
Web2 + Web3 = AesirX

Why are more Companies adopting Web2 + Web3 solutions?

Web3 technology is being embraced more and more by companies who want to optimize Web2 systems and solve problems such as privacy issues

<h2>Giveaway Extension until Christmas!</h2>
As we released AesirX Analytics and Business Intelligence in the last week, we did not reach the goal of giving away 1280 licenses away to the AesirX community, so we are converting to a Christmas Giveaway to ensure that all of the Open Source community gets a fair chance of winning, and who doesn't like a good present for the holidays?
The first week of the Giveaway has been extremely popular and after listening to feedback from our Community, we are extending the deadline to December 24th to allow everyone to participate and be eligible to win. Therefore, AesirX has decided to turn this into an event to honor the Christmas season by extending the Giveaway until December 24th. This event extension is also an occasion to celebrate the upcoming release of new AesirX solutions:
<ul>
<li>AesirX Single Sign-On (SSO) on 7th December</li>
<li>AesirX MetaVerse CMS on 14th December</li>
<li>AesirX Project Information Management (PIM) on 21st December</li>
</ul>
This means you still have a great chance to win Open Source licenses worth a total of over $1 million USD this holiday season.
<img src="https/api.aesirx.io/images/aesirx-community-giveaway-extension-until-christmas.jpg" alt="aesirx community giveaway extension until christmas" width="1200" height="1200" />
We are changing the MarTech world by protecting you from Big Tech’s data abuse, and to celebrate the launch of AesirX BI &amp; Analytics during this week, we are giving away $1 MILLION USD in LICENSES to the <a href="https://t.me/aesirxio_community" target="_blank" rel="noopener">AesirX Community</a> - contribute to the Giveaway for chances to win.
<a href="https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_blank" rel="noopener">ENTER</a>&nbsp;to WIN.
<h2>1280 CHANCES TO WIN!</h2>
<img src="https/api.aesirx.io/images/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway.jpg" alt="vote on product hunt 1 million usd aesirx license giveaway" width="942" height="531" style="display: block; margin-left: auto; margin-right: auto;" />
As you know, <a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX</a> always offers a FREEmium package for each of the 20 solutions released in our 2 year roadmap, so everyone is included and beyond, there are three more cost-effective tiers and a completely customizable Enterprise-level edition.
What if I told you that you could WIN these 4 APPEALING PACKAGES of AesirX BI &amp; Analytics?
YES, AesirX is giving away 1280 exceptional rewards to the 1280 most active contributors.
What’s more? The top rewards are 5 Enterprise-level packages with a 12-MONTH LICENSE valued at $12,000 USD each.
<div class="table-responsive">
<table class="table table-bordered mb-1">
<tbody>
<tr>
<td style="text-align: center;">
Name
</td>
<td style="text-align: center;">
License per month
</td>
<td style="text-align: center;">
License value total 1 year
</td>
<td style="text-align: center;">
Amount
</td>
<td style="text-align: center;">
Total value
</td>
</tr>
<tr>
<td>
Starter
</td>
<td style="text-align: right;">
$49
</td>
<td style="text-align: right;">
$588
</td>
<td style="text-align: right;">
1000
</td>
<td style="text-align: right;">
$588,000
</td>
</tr>
<tr>
<td>
Team
</td>
<td style="text-align: right;">
$99
</td>
<td style="text-align: right;">
$1,188
</td>
<td style="text-align: right;">
250
</td>
<td style="text-align: right;">
$297,000
</td>
</tr>
<tr>
<td>
Growth
</td>
<td style="text-align: right;">
$249
</td>
<td style="text-align: right;">
$2,988
</td>
<td style="text-align: right;">
25
</td>
<td style="text-align: right;">
$74,700
</td>
</tr>
<tr>
<td>
Enterprise
</td>
<td style="text-align: right;">
$1,000
</td>
<td style="text-align: right;">
$12,000
</td>
<td style="text-align: right;">
5
</td>
<td style="text-align: right;">
$60,000
</td>
</tr>
<tr>
<td colspan="2">
Total Giveaway licenses
</td>
<td>&nbsp;</td>
<td style="text-align: right;">
1280
</td>
<td style="text-align: right;">
$1,019,700
</td>
</tr>
</tbody>
</table>
</div>
1280 chances to win
<a href="https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_blank" rel="noopener">ENTER</a> to WIN.
<h2>How to win</h2>
<h4>Make sure you UPVOTE on Product Hunt to win!</h4>
Step 1:
<ul>
<li>Enter Gleam: <a href="https://gleam.io/iSEaW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway"></a><a href="https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway">https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway</a><a href="https://gleam.io/iSEaW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway"></a></li>
<li>Log in with your Email/ Facebook/ Instagram/ Twitter account.</li>
</ul>
Step 2:
<ul>
<li>Click on ‘<a href="https://www.producthunt.com/posts/aesirx-business-intelligence-bi" target="_blank" rel="noopener">Vote for AesirX Business Intelligence on Product Hunt</a>’</li>
<li>Click on&nbsp;‘<a href="https://www.producthunt.com/posts/aesirx-analytics" target="_blank" rel="noopener">Vote for AesirX Analytics on Product Hunt</a>’</li>
<li>Upvote for both on PRODUCT HUNT</li>
</ul>
Step 3: Do the other activities to gain more points. (Visit AesirX on Facebook, Follow us on LinkedIn, etc.)
<img src="https/api.aesirx.io/images/the-more-points-you-have-the-more-chances-to-win.jpg" alt="the more points you have the more chances to win" width="942" height="1030" />The more points you have, the more chances to win
Winners will be notified via email. GIVEAWAY starts
<ul>
<li>from 21st November 12:00 AM PST</li>
<li>to 24th December 12:00 AM PST</li>
</ul>
<h2>ALERT!!!</h2>
YOU EARN MORE CHANCES TO WIN by joining our community (follow/subscribe) and giving us a lot of love on these platforms:
<ul>
<li>Twitter:<a href="https://www.youtube.com/"></a>&nbsp;&nbsp;<a href="https://twitter.com/aesirxio" target="_blank" rel="noopener">https://twitter.com/aesirxio</a></li>
<li>Instagram:<a href="https://www.youtube.com/"></a>&nbsp;&nbsp;<a href="https://www.instagram.com/aesirxio/" target="_blank" rel="noopener">https://www.instagram.com/aesirxio/</a></li>
<li>Youtube:<a href="https://www.youtube.com/"></a>&nbsp;<a href="https://www.youtube.com/@aesirxio" target="_blank" rel="noopener">https://www.youtube.com/@aesirxio</a></li>
<li>Telegram:<a href="https://t.me/aesirxio"></a>&nbsp;<a href="https://t.me/aesirxio" target="_blank" rel="noopener">https://t.me/aesirxio</a></li>
<li>GitHub Main:<a href="https://github.com/aesirxio"></a>&nbsp;<a href="https://github.com/aesirxio" target="_blank" rel="noopener">https://github.com/aesirxio</a></li>
</ul>
Join us and win a bundle high-quality licenses for your next adventure with AesirX solutions!
<a href="https://gleam.io/cYdeW/vote-on-product-hunt-1-million-usd-aesirx-license-giveaway" target="_self">ENTER</a> to WIN.

Vote on Product Hunt - $1 Million USD AesirX License Giveaway!

To celebrate the launch of AesirX BI & Analytics, we are giving away $1 MILLION USD in LICENSES. Vote on Product Hunt to win!

Upvote to Win 1 Million USD AesirX License Giveaway

Now you have alternative Analytics tools - choose legal 1st party data, intelligent experience platforms to gain important customer insights.
<img src="https/api.aesirx.io/images/what-are-aesirx-analytics-and-aesirx-business-intelligence-bi.jpg" alt="what are aesirx analytics and aesirx business intelligence bi" width="942" height="531" />
<a href="https://aesirx.io/blog/what-are-aesirx-analytics-and-aesirx-business-intelligence-bi" target="_self">AesirX Analytics and AesirX Business Intelligence (BI)</a> platforms (release date 15th November 2022) have been built so that everyone can now use analytics tools that only ever have privacy in mind. Tracking cookies and third-party data (that’s often collected illegally) are NOT required to successfully gain accurate insights for your business.
<h2>Why your business needs an Analytics alternative</h2>
The future of the World Wide Web requires new technology.
We need to be able to deliver all types of data locally and legally and the only way to do so in this extremely complex world of compliance is to be able to legally deliver data at every single localized setting - there are no other ways.
We need a secure internet where the users own their own data (1st party) and where consent is controlled by the users, not the companies. Where Data is stored, processed and delivered where it is needed, when it's needed and always compliantly.
<h2>AesirX Business Intelligence (BI)</h2>
It’s an Open Source 1st-party based, enterprise-level Business Intelligence platform that has a complete dashboard replacing Google Analytics. It includes Conversion and Behavioral data - only ever in a compliant and privacy-first manner. <a href="https://aesirx.io/blog/what-are-aesirx-analytics-and-aesirx-business-intelligence-bi" target="_self">AesirX BI is an intelligent experience platform</a> that’s perfect for SMEs to Enterprise-level organizations.
<ul>
<li>1st-party hosted micro-frontend (PWA) dashboard</li>
<li>1st-party data storage foundation</li>
<li>1st-party data collection foundation</li>
<li>Seamless integration to AesirX Analytics</li>
<li>AesirX BI as a Service for advanced analytics</li>
<li>AesirX User handling</li>
<li>Visitor data</li>
<li>Behavioral data</li>
<li>Event data</li>
<li>Conversion data</li>
<li>AesirX SSO integration (coming soon)
<ul>
<li>Concordium Wallet (coming soon)</li>
<li>Cardano Wallet (coming soon)</li>
<li>MetaMask Wallet (coming soon)</li>
</ul>
</li>
</ul>
<img src="https/api.aesirx.io/images/replace-your-analytics-tools-with-aesirx-analytics-aesirx-bi.jpg" alt="replace your analytics tools with aesirx analytics aesirx bi" width="942" height="531" />Replace your analytics tools with AesirX Analytics &amp; AesirX BI
<h2>AesirX Analytics</h2>
<a href="https://aesirx.io/blog/what-are-aesirx-analytics-and-aesirx-business-intelligence-bi" target="_self">AesirX Analytics is an Open Source 1st-party based</a>, enterprise-level Analytics as a Service (AasS) platform with a locally hosted JavaScript solution (based on react and npm) that collects and stores 1st-party data legally, locally, and compliantly to GDPR and other local legislation including storage of citizens data in-country.
<ul>
<li>1st-party hosted JavaScript Data Collector</li>
<li>1st-party hosted analytics data storage</li>
<li>Seamless integration to AesirX Business Intelligence</li>
<li>Visitor data</li>
<li>Behavioral data</li>
<li>Event data</li>
<li>Conversion data</li>
</ul>
<h2>AesirX roadmap</h2>
We’re building the world’s first fully legal MarTech stack - 20 Solutions in 2 years!
We’ve already released <a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX Digital Marketing Automation (DMA)</a> and <a href="https://dam.aesirx.io/" target="_blank" rel="noopener">AesirX Digital Asset Management (DAM)</a> with tons of features and benefits to improve productivity with workflow automation.
Watch this space for the entire AesirX Solutions Series.
<img src="https/api.aesirx.io/images/aesirx-analytics-aesirx-bi-just-2-of-20-solutions-delivered-in-2-years.jpg" alt="aesirx analytics aesirx bi just 2 of 20 solutions delivered in 2 years" width="942" height="1005" />AesirX Analytics &amp; AesirX BI - just 2 of 20 solutions delivered in 2 years
<h2>AesirX BI and AesirX Analytics benefits</h2>
<h4>Ist Party collected data</h4>
All data is collected through the AesirX JS Data Collector which is installed 1st-party on your website or application.
<h4>1st Party data storage</h4>
All data is stored locally on your compliant 1st-party hosting solution. You own the data from end to end.
<h4>Dynamically scale</h4>
Designed for easy integration into any existing channels (including AesirX DAM &amp; AesirX DMA) so you can take charge of cross-department product information.
<h4>Compliant custom solutions</h4>
Fully GDPR compliant, privacy by design, local and global compliant data storage options.
<h4>End-to-end service</h4>
Delivered as a fully managed Platform as a Service (PaaS), including hosting, management, service, and 24/7 Support (Enterprise edition).
<h4>Free open-source PWA</h4>
Adapt easily to changing trends and needs with a flexible Free Open Source fully customizable Frontend that has a web-based user interface.
{redform}7{/redform}
We’re working tirelessly on AesirX - evolving technologies to enable the future of privacy-first on the world wide web!

What are AesirX Analytics and AesirX Business Intelligence (BI)?

What are AesirX Analytics and AesirX Business Intelligence (BI)? Successfully gain legal first-party insights for your business across platforms and devices

AesirX Analytics and AesirX Business Intelligence (BI)

On October 28, <a href="https://nordchamvietnam.com/" target="_blank" rel="noopener">NordCham</a>, the Nordic Chamber of Commerce, held the second annual business award ceremony at the Sofitel Saigon Plaza Hotel, gathering nearly 200 top leaders, partners, and diplomats from various industries. On this occasion, AesirX also had the opportunity to participate and nominate its initiative.
<img src="https/api.aesirx.io/images/nordcham-vietnam-honors-businesses-in-nordic-business-awards-2022.png" alt="nordcham vietnam honors businesses in nordic business awards 2022" width="942" height="532" />
<h2>A great opportunity to honor successful Nordic businesses</h2>
<a href="https://vietnamnews.vn/bizhub/1347464/outstanding-nordic-enterprises-in-viet-nam-honoured.html" target="_blank" rel="noopener">The Nordic Business Awards 2022</a> is an opportunity to acknowledge and honor businesses that have made positive initiatives, support, and contributions. Moreover, this event celebrates the role of Nordic enterprises in Vietnam and Nordic values, including Diversity &amp; Inclusion, Equality, and Sustainability.
With hundreds of guests in attendance, six significant awards were presented to six prosperous 2022 Nordic enterprises.
Beyond honoring contestants and winners, the occasion was held to recognize how far Nordic businesses have advanced in Nordic-Vietnamese relationships. Every company in attendance worked toward the same objective by upholding its core values and conducting business ethically.
<img src="https/api.aesirx.io/images/six-awards-were-presented-to-six-prosperous-2022-nordic-enterprises.png" alt="six awards were presented to six prosperous 2022 nordic enterprises" width="942" height="641" />Six awards were presented to six prosperous 2022 Nordic enterprises
<h2>A new cooperation, a new success</h2>
The Nordic awards ceremony was also a crucial platform where <a href="https://vneconomy.vn/lego-group-to-build-factory-in-binh-duong.htm" target="_blank" rel="noopener">the LEGO Group highlighted its plans to construct a new facility</a> in Vietnam to support long-term growth. A Memorandum of Understanding to build a new factory in Vietnam was signed in 2021. The building will incorporate investments in solar energy generation and be the LEGO Group's first carbon-neutral factory.
From October 31 to November 3, Crown Prince Frederik and Crown Princess Mary Elizabeth will pay Vietnam a visit to celebrate the groundbreaking ceremony. Danish enterprises were given a fantastic chance to network with Vietnamese businesses and professionals, strengthening connections between the two nations.
Vietnam and Denmark established diplomatic ties 50 years ago. Last year, the LEGO Group was a living testament to this long-lasting partnership by announcing such a sizable investment in such a jubilee year.
<img src="https/api.aesirx.io/images/the-lego-group-is-constructing-a-new-facility-in-vietnam.png" alt="the lego group is constructing a new facility in vietnam" width="942" height="500" />The LEGO Group is constructing a new facility in Vietnam
<h2>AesirX spreads its meaningful message</h2>
It was a great honor for AesirX to be a part of this meaningful event; a fantastic chance to meet hundreds of brilliant business leaders, collaborators, and ambassadors.
Also, as a nominee in the Most Innovative Project category, AesirX was there to spread a big message about protecting humankind through our privacy-ensured Solutions Series aiming at preventing Big Tech's systematic abuse in marketing.
<h4>AesirX Solutions are privacy ensured, democratizing technology, and supporting humanity</h4>
AesirX, having developed successful digital solutions for over a decade, is launching the world's first privacy-ensured solution series - resolving the problems of data abuse by providing ‘Software as a Service’ that is legally compliant. The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software that utilizes only 1st party data to enhance the customer or staff experience.
We are giving back as much as we can to the Open Source community on a mission to reshape the world of digital marketing. And as such, all <a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX Solutions Series</a> will have the same Open Source PWA foundation and will have a primary goal to democratize access to mature technology. We are also lowering the entry price point on all technology so more organizations globally can afford smarter digital solutions.
AesirX and partners have super strong ethics and develop their technology based on helping humankind, never on profit.
&nbsp;<img src="https/api.aesirx.io/images/aesirx-is-launching-the-worlds-first-privacy-ensured-solution-series.png" alt="aesirx is launching the worlds first privacy ensured solution series" width="942" height="500" />AesirX is launching the world’s first privacy-ensured solution series
<h4>AesirX challenges the status quo and conventional business practices</h4>
AesirX offers all of its solutions as Free Open Source Software, changing privacy, marketing technology, and the Internet forever with 20 releases in 2 years. AesirX DMA provides free social media automation across numerous channels and each of the 20 different solutions has free access to a range of features, unlike any other SaaS.
We also provide <a href="https://next-gen.io/" target="_blank" rel="noopener">the technology for Next-Gen</a> - a smart learning and career development platform that ensures EVERY child has the right to education. A ground-breaking Web2+Web3 online learning and job portal has been developed for students to access free education that guarantees employment.
Many highly-qualified candidates or potential candidates for various technical positions are not actually “qualified” in the traditional sense because they lack social/emotional characteristics, skills, or capacity for varying reasons, including Autism, ADHD, Asperger's and other conditions on the neurodiversity scale. AesirX utilizes MetaVerse technology to introduce a new form of social learning whereby students actively learn skills and competencies to better enable job applications and progression. We also aims to add a more holistic approach to educate this special segment that holds the key to our future as the specialists we need for the further evolution of humankind.
&nbsp;<img src="https/api.aesirx.io/images/aesirx-next-gen-ensures-every-child-has-the-right-to-education.png" alt="aesirx next gen ensures every child has the right to education" width="942" height="500" />Next Gen ensures EVERY child has the right to education
<h4>AesirX keeps environmental, social, and corporate governance (ESG) initiatives at its core</h4>
<a href="https://aesirx.io/blog/customer-data-abuse-and-the-privacy-first-revolution" target="_blank" rel="noopener">AesirX’s privacy-first solution</a> is designed to protect humankind from Big Tech’s systematic abuse in marketing by utilizing Concordium ID Layer. The goal is to protect personal data so it cannot be exploited and everyone can choose technology that isn’t based on abusive strategies and where ownership of data is only ever 1st party - provided by customers voluntarily.
AesirX is the 1st solution that supports 6 languages - Thai, Vietnamese, Ukrainian, Danish, and Spanish, (+. English), opening up emerging markets and allowing businesses to make global collaborations with a wider range of global partners. We will continue to add languages so that all colleagues /clients from various nations can use SaaS solutions without any language barriers.
Our business wholeheartedly encourages all employees to join their “Family” for the long term, encouraging internships and offering all staff, no matter where they start, to later become business partners. Staff are offered free IELTS training to support their careers.
Additionally, we have started an equal social rights campaign, offering internships for girls from The Little Rose Shelter (Vietnam) to begin their work experience in any department they choose, providing valuable experience and skills to boost their careers.
Doing business in Vietnam, we are looking for a future where we can further expand our project and introduce the use of our effective mature software. This project shows respect for everyone's need for privacy by only ever utilizing 1st party actionable data that enhances the customer or staff experience.
<a href="https://aesirx.io/" target="_self">Visit AesirX</a> for more information.

NordCham Vietnam honors businesses in Nordic Business Awards 2022

AesirX is honored to attend Nordic Business Awards 2022, which honored businesses that have made positive contributions to the Vietnam-Nordic relationship


Nordic Business Awards 2022 with AesirX

As we increasingly shop, play, work, and do business online, digital privacy has become a major issue. Tracking, retargeting, and customer analytics are all undesirable web activities that have made consumers feel like they’re being stalked. How does this happen? What information is gathered online? Who collects it? Who should be held accountable for safeguarding our privacy? And how might we properly safeguard it ourselves?
<img src="images/Digital_Privacy_942x531.png" alt="Digital_Privacy_942x531.png" width="942" height="531" />
<h2>You’re being watched</h2>
The majority of everything you do online is recorded, analyzed, and then made public by tracking technology. It’s everywhere. The websites you browse, the items you purchase, and the information you share with friends. Your digital privacy is compromised.
Much of the web has been based on digital advertising since the 1990s. During that Web 1.0 decade or so, a piece of code installed in online browsers, known as a "cookie," began monitoring people's behavior as they surfed the internet. Marketers utilized the data to target advertisements to users, so someone interested in gardening or cats would get advertisements about those products and themes.
With the evolution of Web 2.0, after the iPhone and Android app stores were created in 2008 advertisers began obtaining data on what individuals performed inside apps by inserting invisible trackers. This information was combined with cookie data and shared with data brokers in order to provide even more precise ad targeting.
Every day, tracking technologies improve in capability. Cookies reduce you to a ‘number’ so that you can be tracked online. Companies will go to any length to ensure that you can be followed, and there goes your digital privacy.
<img src="images/Cookie_tracking_Blog_942x531.png" alt="Cookie_tracking_Blog_942x531.png" width="942" height="531" />Cookies are a block on your digital privacy
The primary motivation for tracking is advertising. Your online profile is sold to the highest bidder moments after your website visit begins. Google, Facebook, and other ad tech firms have a greedy need for data - the more information they have about you, the more money they can make. And they certainly have been making billions of dollars for years - abusing your data day in day out for profit.
Companies all over the world are doing this. Facebook’s data privacy scandal and illicit use of profile information affected up to 87 million users. Authorities recently found Apple and Google were abusing user data by aggressively acquiring it for commercial purposes. The list goes on, and on.
Yet despite these crimes, none have gone to jail. Only ever a fine - a slap on the wrist in the grand scheme of things compared to how much money they are making from illegally obtaining your data.
<h2>What tracking means for individuals</h2>
Tracking is a concern since we are getting more unclouded while tracking remains hidden.
Companies have greater control over us thanks to tracking. Newsfeeds are adjusted, adverts are tailored, and even prices can be updated <a href="#note-1">[1]</a>.
Personalized pricing is a potentially discriminatory technique in which prices are set at different levels for each individual customer based on an estimate of their willingness and ability to pay.
According to a new study by Dr. Zofia Bednarz [2], Lecturer in the Law School at the University of Sydney, insurers may be able to collect your online and other data using models such as new machine learning algorithms - and aside from anti-discrimination laws, there are no effective constraints on them using that data to price contracts, and purportedly, decline policies.
Although browser vendors have since disabled the loophole and the function is frowned upon, a few years ago websites could track users via the battery status of their devices. Being able to provide battery life in seconds potentially created a pseudo identifier for each mobile device meaning it could have identified you and tracked the sites you visited.
<img src="images/Data_protection_Blog_942x531.png" alt="Data_protection_Blog_942x531.png" width="942" height="531" />Is our digital privacy being properly protected?
<h2>Is change too slow?</h2>
As more examples of tracing personal data for improper reasons have emerged, digital privacy has become a hot topic, and some change is happening, albeit slowly.
Google had planned to gradually ban technologies for tracking users' web activity, or cookies, from Chrome in mid-2023, eventually eliminating them entirely later that year. However, they have postponed their phase-out plans in order to address growing concerns from regulators and competitors in the digital advertising market. Some might say they have delayed so that they can continue to make more money from abusing people’s data for yet another year. As the only browser supplier in the world, they seem to be getting away with it, as they have done for the last decade or so.
Also, Facebook is working on ways to target people with advertising based on information acquired from their devices while not sharing personal data with third parties. If you click on an advert for used cars, Facebook can share that insight with other marketers who can then display used car ads to that group. It’s a little less intrusive than sharing email addresses or other personal information with advertising, but is it enough?
But are these changes just the lesser of two evils? Will we ever really know how our data is used?
<img src="images/GDPR_Digital_Privacy_942x531.png" alt="GDPR_Digital_Privacy_942x531.png" width="942" height="531" />GDPR and other digital privacy regulations are beginning to intervene
Luckily, digital privacy legislation is on the side of the user. The General Data Protection Regulation (GDPR) was enacted on May 25 2018 by the European Union (EU) and imposes requirements and GDPR fines on companies anywhere that target or collect data about EU citizens. However, these fines are only 2-4% of the organization’s yearly revenue. If they are making $10 billion from abusing customer data, they probably won’t mind paying those ‘small’ penalties!
Following suit around the world, other data privacy laws that fight against exploiting user data have come into force. For example, in the US, there are now five states that enact consumer data privacy laws - California, Virginia, Colorado, Utah, and Connecticut.
<h2>The Web2 + Web3 solution</h2>
How did we get to this point? Because Web2 is mostly governed by big tech, people have no idea what true privacy and ownership feel like. When we downloaded an app or joined up for a Web service, we agreed to the terms of service. Yet, beyond user permission, it also embodies Web 2.0 concepts of sharing and cooperation.
The rules guiding the future generation of the Internet, known as Web3, may offer a solution to some of the problems that users face today.
Web3 apps are based on a new concept of user data ownership and control - blockchain is a distributed ledger that gives people more choice over how their data is collected and monetized. Therefore, Web3 technology has the potential to empower society by restoring control to users who will remain in charge of communication and storage.
However, Web3 in its entirety isn’t quite here yet, so the technology in combination with Web2 is leading us to better privacy now. Web3 is stepping up thanks to the industry's numerous innovative communities, and since the surveillance line has been well and truly crossed, the privacy-first approach should be the only approach that every company around the world adopts.
Data abuse, tracking, and illegal activities MUST come to an end. More and more regulators are ruling against the Big Tech companies making money from illegally gathered data. Many Data Protection Authorities are advising people to stop using this kind of tech without additional measures to protect them. The simplest solution? Find a new product that can be used lawfully.
Our <a href="https://aesirx.io/blog/customer-data-abuse-and-the-privacy-first-revolution" target="_blank" rel="noopener">privacy-first solution</a> is designed to protect humankind from Big Tech’s systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users’ personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn’t based on abusive strategies and where ownership of data is 1st party.
We’re working tirelessly on AesirX - evolving Web2 with Web3 to enable the future of privacy-first on the world wide web!
Web2 + Web3 = AesirX
Note
[1] Consumers International, Consumers worldwide concerned by opaque online pricing [2] The University of Sydney, Is your insurance company watching you online and is it legal?
References
Firefox disables loophole that allows sites to track users via battery status What is GDPR, the EU’s new data protection law?

The worry about Digital Privacy in the Tracking era

Digital privacy is a major issue since most of us live our lives online where tracking technology is rife, yet you can take matters into your own hands

GDPR fines have been levied on some of the world’s top companies. Even with their resources, they were unable to avoid customer data noncompliance - a costly error that we can all learn from. The General Data Protection Regulation (GDPR) is the world’s toughest rule on privacy and safety, so it’s worth knowing how to steer clear of its wrath.&nbsp;
<img src="images/GDPR_fines_Cover_942x531.jpg" alt="GDPR_fines_Cover_942x531.jpg" width="942" height="531" />...and how you could too
The way customer data is collected, utilized, and controlled has evolved dramatically over the last decade. Web cookies have permitted an incredible rise in the sophistication of ad personalization and targeting, but they have also meant data misuse and privacy violation.
The GDPR, or General Data Protection Regulation, is Europe's top privacy regulation. It went into force in 2018, and numerous corporations have been punished for noncompliance surrounding tracking since then. Here are those top 4 biggest GDPR fines, to date.
<ol class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Amazon - €746 million ($887 million), 2021</h2>
</li>
</ol>
The complaint was filed by French privacy rights group La Quadrature du Net on behalf of more than 10,000 customers, alleging that Amazon manipulated customers for commercial means by choosing what advertising and information they receive [1].
The GDPR fine of €746 million ($887 million), announced in the company’s July 2021 earnings report, was nearly 15 times bigger than the previous record at the time. Luxembourg’s National Commission for Data Protection (CNPD) issued the penalty over the way it used customer data for targeted advertising purposes.
The fine could have been avoided if Amazon had obtained freely given, informed, and unambiguous opt-in permission before setting cookies on its users’ devices.
Due to professional secrecy laws, little is really known about the details of what Amazon has been fined for - we could learn this after the appeal process is complete. What we do know is that Amazon is data hungry!
Amazon's massive expansion has been fueled largely by data from its consumers. When you talk to the Alexa voice assistant, Amazon can gather your name, address, searches, and recordings. It is aware of your orders, Prime material you view, contacts you upload, and email exchanges with it. Cookie trackers are used on its website to "personalize" your experience, but in actuality, this information establishes where you work, where you live, how you spend your free time, and who your family and friends are.
Prices, suggested purchases, and which successful own-label items Amazon decides to develop are all determined by continuous analysis of user data. The more you use Amazon and its services, the better its algorithms can predict who you are and what you are likely to buy next.
Their machine learning software is so good at prediction, that third parties can sign up and pay for a service called Amazon Forecast!
<img src="images/GDPR_fines_Blog-Europe_942x531.jpg" alt="GDPR_fines_Blog-Europe_942x531.jpg" width="942" height="531" />GDPR fines were levied for a series of data protection infringements
<ol start="2" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>WhatsApp - €225 million ($255 million), 2021</h2>
</li>
</ol>
The complaint from the Irish data regulator, the Data Protection Commission (DPC), involved a number of WhatsApp service users and non-users. It included alleged breaches of transparency and data subject information obligations under articles 12, 13, and 14 of the GDPR, specifically that WhatsApp had failed to properly explain its data processing practices in its privacy notice [2]. The examination focused on whether WhatsApp met its GDPR transparency standards, notably regarding the exchange and processing of personal data by and with other Facebook firms.
The GDPR fine was €225 million ($255 million) and was big enough to knock Google off the number two spot into third place. After referral to the European Data Protection Board (EDPD) under Article 65 GDPR, which oversees the GDPR on a European level, the decision was upheld.
The fine could have been avoided had WhatsApp provided more clarity within its Legal Basis Notice, ensuring it is “a concise, transparent, intelligible and easily accessible form, using clear and plain language” [2]. WhatsApp, in each applicable processing step, was told to explain its legal reasons for some data processing operations.
WhatsApp was penalized for improperly gathering and sharing user information with Facebook. Furthermore, WhatsApp threatened its users with removal from the site if they did not agree to their data being gathered and shared with Facebook. Some investigations also revealed that WhatsApp has been exchanging data with Facebook for years previously.
The resulting fine didn’t just damage the balance sheet, it deeply hurt the company’s reputation, which has eroded both competitive advantage and consumer loyalty. From such a huge company, it makes you wonder why WhatsApp adopted this customer-data-abuse strategy in the first place.
The oversight might not have been intentional. Did the acquisition from Facebook in 2014 evolve the structures and systems too quickly? It’s difficult to imagine that such a large conglomerate didn’t do its due diligence, and data collection methods should have been at the forefront of system architecture with privacy at top of mind while adapting the businesses.
While the investigation looked at specific breaches of legislation, the focus for all organizations should be less about the jargon and legal compliance, and more on adopting a privacy-first approach that negates abusing consumer data from the start.
Instead of just carefully explaining in simple terms what will be done with the data an individual provides, the key to avoiding GDPR fines (and more importantly, building trust) is by prioritizing a privacy-first culture - adopting ‘privacy by design’ in every aspect of organizational processes and security solutions. Organizations must move toward continuous compliance by stressing these techniques from the top down, safeguarding their bottom lines and sustaining customer confidence.
<img src="images/GDPR_fines_Blog-Notice_942x531.jpg" alt="GDPR_fines_Blog-Notice_942x531.jpg" width="942" height="531" />Using plain language is a great way to avoid GDPR fines
<ol start="3" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Google Ireland - €150 million ($102 million), 2022</h2>
</li>
</ol>
The complaint was brought by the French data protection authority, France’s Commission Nationale Informatique &amp; Libertés (CNIL) relating to how Google’s European arm implements its cookie consent policy on YouTube. According to the CNIL, denying cookies required multiple clicks, but allowing cookies needed only one click [3].
The GDPR fine was given to Google Ireland through the EU regulator because it’s the GDPR that decides how website operators obtain consent. The decision was based on an infringement of freedom of consent.
The fine could have been avoided had Google made it easier for YouTube users to refuse cookies. It should have been as easy to accept as it is to refuse - i.e also with just one click.
To acquire as much personal data as possible, it's tempting to force users to "accept" cookies or make opting out of cookies difficult. Yet, there are much simpler, and more ethical alternatives to ‘stalking’ customers online and ending up with a hefty GDPR fine.
It’s not just essential for Google (and all businesses) to focus on consent-gathering practices to declare how every piece of data is used and for people to easily opt out; Compliant and accurate zero-party data should become the normal (and only) way to gather data to interact with (potential) customers.
It’s far more successful to maximize the experience of consumers who are engaging at that time, rather than chasing the sale afterward. Using near-real-time behavioral experience data can tell you a lot more about your customers and allows you to make it more relevant for the user.
<img src="images/GDPR_fines_Blog-cookies_942x531.png" alt="GDPR_fines_Blog-cookies_942x531.png" width="942" height="531" />Don’t get a GDPR fine, get a 1-click cookie opt-out
<ol start="4" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Facebook €60 million ($68 million), 2022</h2>
</li>
</ol>
The complaint formed part of the same CNIL case against Google Ireland - that not being able to decline cookies as easily as it is to accept them went against Article 82 of the French DPA - Data Protection Act [3].
The GDPR fine was Facebook’s second largest (including the WhatsApp fine above) for not being able to get proper cookie consent from its users and the language generated confusion. In addition to the fines, the committee ordered the businesses to give Internet users in France a method of refusing cookies as simple as the present method of accepting them. They had three months to do this, otherwise the corporations would be fined 100,000 euros each day of delay.
The fine could have been avoided had Facebook been clearer in the way in which it provided cookie opt-outs. Facebook's cookie consent page seemed to provide just "Accept Cookies," even when it looked like users were declining cookies. Facebook should have kept the wording basic and unambiguous.
Existing MarTech must be made privacy-first, and current digital marketing strategies must move away from retargeting, customer analytics, and lead generation - unwanted tactics of Web2 modus operandi that we seem to have all put up with for the last decade or so.
Web3 is getting closer to a digital future where privacy and ownership are a right, not a luxury. Web3's user-to-platform interactions are both confidential and anonymous in theory and reality, meaning it will advance the <a href="https://aesirx.io/blog/customer-data-abuse-and-the-privacy-first-revolution" target="_blank" rel="noopener">privacy-first revolution</a> and hopefully make tracking and cookies a thing of the Web2 past.
Our <a href="https://aesirx.io/blog/customer-data-abuse-and-the-privacy-first-revolution" target="_blank" rel="noopener">privacy-first solution</a> is designed to protect humankind from Big Tech’s systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users’ personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn’t based on abusive strategies and where ownership of data is 1st party.
We’re working tirelessly on <a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX</a> - evolving Web2 with Web3 to enable the future of privacy-first on the world wide web!
Web2 + Web3 = AesirX
Note
[1 ] Securities And Exchange Commission&nbsp;
[2] Clyde &amp; Co, Irish data regulator fines Whatsapp €225m for GDPR infringements
[3] CNIL, Cookies: the CNIL fines GOOGLE a total of 150 million euros and FACEBOOK 60 million euros for non-compliance with French legislation
References
Tessian, 30 Biggest GDPR Fines So Far (2020, 2021, 2022)
NCSL, State Laws Related to Digital Privacy
NBC News, Amazon's data-gathering habits under fire

How these 4 corporations could have avoided massive GDPR fines

GDPR fines seem unavoidable when it comes to cookie policy. If the world’s biggest firms have been getting it wrong, privacy must become top priority

How these 4 corporations could have avoided GDPR fines

<img src="images/Cover_PR.png" alt="Cover_PR.png" width="942" height="531" />
The Danish Data Protection Authority has taken a closer look at the Google Analytics tool, its settings and the terms under which the tool is supplied. On the basis of this review, Denmark's Data Protection Authority, Datatilsynet has concluded that the tool is illegal and cannot be used lawfully without additional measures.
By: AesirX Pte.Ltd.
SINGAPORE - Sep. 22, 2022 - Denmark's Data Protection Authority, Datatilsynet became the latest EU body to urge a halt to the use of Google Analytics for data transfers to the United States without further safeguards. Denmark's decision follows that of several other European countries and indicates more decisions are likely to follow, rendering the tool obsolete.
Datatilsynet has urged Danish companies to stop using Google Analytics and consider whether their potential continuing use of the tool is within the parameters of the EU General Data Protection Regulation&nbsp;(<a href="https://deck.aesirx.io/" target="_blank" rel="noopener">GDPR</a>).
Data Protection Agencies (DPAs) are independent public agencies that oversee the implementation of data protection legislation through investigation and remedial powers. GDPR provisions are intended to safeguard European residents' privacy. This means, among other things, anyone should be able to access a website without worrying about their information falling into the wrong hands.
For Google Analytics users, the legal issue, which affects the entire EU and everyone around the world, revolves around user data being transferred to the US for processing by Google - an export of personal data that lacks adequate legal safeguards.
The Austrian Data Protection Authority made a ruling regarding the usage of Google Analytics back in January 2022. More rulings have since followed about the tool's usage, and not just by the Austrian DPA either. France’s data protection watchdog, the CNIL, has also made judgments this year and in June they issued FAQs on “formal notices”, which it delivered to numerous companies in France, requiring them to make their usage of Google Analytics legal. The Italian DPA most recently issued a ruling on the tool's usage in June 2022. In each of these situations, the supervisory authorities determined that using Google Analytics in the particular circumstances was illegal.
<h2>What to do if you’re using Google Analytics</h2>
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Adopt extra steps and put a plan in place in order to compliantly use Google Analytics.
If appropriate extra measures cannot be implemented, you must discontinue using the tool and find another product that does not abuse customer data and complies with the law.
<h2>About AesirX</h2>
<a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX</a> is launching the world's first <a href="https://deck.aesirx.io/" target="_blank" rel="noopener">privacy-ensured solution series</a> - resolving the problems of data abuse by providing ‘as a Service’ software that is legally compliant.
The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software.
Having developed successful digital solutions for over a decade, <a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX</a> respects everyone’s need for privacy by only ever <a href="https://retargeting.aesirx.io/" target="_blank" rel="noopener">utilizing 1st party</a> actionable data that enhances the customer or staff experience.
<a href="https://aesirx.io/" target="_blank" rel="noopener">AesirX</a> offers all of its solutions as Free Open Source Software, changing privacy, Marketing Technology and the World Wide Web forever with 10 releases in 2 years. <a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a> (Digital Marketing Automation) provides free social media automation across 9 channels (100 delivered posts per day) and each of the 10 different solutions has free access to a range of features.
Our <a href="https://aesirx.io/" target="_blank" rel="noopener">privacy-first solution</a> is designed to protect humankind from Big Tech’s systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users’ personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn’t based on abusive strategies and where ownership of data is 1st party.
For more information: connect with AesirX on <a href="https://www.linkedin.com/company/aesirx/" target="_blank" rel="noopener">LinkedIn</a>, <a href="https://www.facebook.com/aesirxio" target="_blank" rel="noopener">Facebook,</a> <a href="https://twitter.com/aesirxio" target="_blank" rel="noopener">Twitter</a>, <a href="https://www.instagram.com/aesirxio/" target="_blank" rel="noopener">Instagram</a>, and <a href="https://t.me/aesirxio" target="_blank" rel="noopener">Telegram,</a> or visit <a href="https://aesirx.io/" target="_blank" rel="noopener">https://.aesirx.io/</a>
Contact
AesirX Pte. Ltd
Founder and Creator Ronni K.Gothard Christiansen
<a href="#12930248"></a><a href="mailto:ronni@aesirx.io">ronni@aesirx.io</a>

Press Release: Yet another EU country´s Data Protection Authority makes it official! Google Analytics is out!

Press Release: Google Analytics cannot be used lawfully the Danish Data Protection Authority finds. Discontinue using the tool and find another product

Put a stop on the use of Google Analytics

The privacy-first revolution is here! Changing views, new legislation, and the abolition of third-party cookies have all upset traditional marketing strategies based on first-party and third-party data, generating an urgent need for organizations to invest in ethical and compliant alternatives.
<img src="images/Customer_data_abuse_Cover_942x531.png" alt="Customer_data_abuse_Cover_942x531.png" width="942" height="531" />
<h2>Why have so many companies abused their customers' data?</h2>
For the past decade, it has seemed acceptable to abuse customers' personal data and track them down on an individual level with the goal of trying to sell a little more by pushing the same messaging down people’s faces again and again [1].
Companies have been using consumer data to bring in new customers, for example, through targeted ads and informed marketing campaigns, but generally to anticipate user behavior right down to the click! Website cookies and embedded code that track user behavior might be considered a kind of surveillance at a high level. In our homes and businesses, there are microphones and cameras in smart gadgets that are connected to the internet, and many of them are always on.
In today's corporate market, having more and better data about potential consumers is considered a competitive advantage. Because of the value of all this data, tracking has proliferated, causing more corporations to collect more and more data on countless innocent people.
W3Techs found that 44.9% of all websites use cookies [2], and according to a recent survey commissioned by Zoho, nearly 64% of U.S. and Canadian business leaders surveyed said they know tracking happens on their sites, but they don't inform visitors [3].
<img src="images/Customer_data_abuse_Blog-tracking_942x531.jpg" alt="Customer_data_abuse_Blog-tracking_942x531.jpg" width="942" height="531" />A privacy-first approach will combat tracking and data abuse
One of the reasons ‘remarketing’ is so popular with businesses is that many people are unaware of what it is. The ordinary internet user is absolutely unmindful that they are being stalked across the internet.
Remarketing is based on the premise that the more visible a brand is on the web, the more trustworthy that brand must be - more ad views equal better street cred. Consumers, on the other hand, believe that they are just seeing an ad around the web, not realizing they are being digitally followed.
Imagine you walk into your local cafe, take a look at the menu, and whilst you’re about to order you get distracted by a phone call and end up walking out and not ordering anything. The Barista pops their head around the door and says, “Hey, did you want that coffee?”
But say you couldn’t afford the coffee or you didn’t like the dirty cafe, you walk out and head home. Except this time, the Barista is following you home and waving a cup of coffee at you! Stalking or remarketing?
Even beyond personal data abuse, businesses are also questioning how secure their data is being stored or whether it’s being sold. Unbeknownst to many, adjunct surveillance is when one company monitors user behavior through another business tool, such as a video conferencing platform and other communication tools [4]. These corporations function as data-gathering surveillance operations, secretly incorporating data collection into their strategies.
<img src="images/Customer_data_abuse_Blog-video_942x531.jpg" alt="Customer_data_abuse_Blog-video_942x531.jpg" width="942" height="531" />Is your business privacy-first?
<h2>Why hasn't anyone done something about it?</h2>
The cost of privacy violations to an individual or a corporation is difficult to calculate. Even more difficult is determining who is to blame. Are we all guilty of the ‘crime’? In other words, is the market just responding to our demand for ease, or are certain businesses operating dishonestly?
Corporations must learn the distinction between cybersecurity and data privacy - is there still confusion, or are some denying their non-ethical-and-somewhat-illegal practices for the sake of a better bottom line?
Despite these practices happening for a decade or more, they are largely unregulated. However, the exploitation of user data has become so evident and extreme that some countries and regulatory agencies have now intervened, or will do in the coming years.
We’ve seen the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA). Moreover, additional regulations are likely on the way.
<img src="images/Customer_data_abuse_Blog-GDPR_942x531.jpg" alt="Customer_data_abuse_Blog-GDPR_942x531.jpg" width="942" height="531" />Privacy-first consumer protection legislation, such as GDPR, is what consumers need
<h2>Why spend marketing money on people who already left the coffee shop?</h2>
Don’t!
In general, it's far cheaper and more effective to optimize the experience of the (potential) customers who are in the ‘shop’, and you don’t actually need to abuse data to do this.
Utilizing behavioral experience data can say far more about the near-real-time behavior of your (potential) customers and gives you the chance to optimize the experience to make it more meaningful for the user, but based on their behavior if they are reluctantly finding the search area. Maybe they are lost and you can personalize the experience for that user type (persona) - so why let the user leave and spend money to get them to come back, which is the hardest thing you can do, vs. improving the experience when they are already there.
<h4>Zero-party data</h4>
Zero-party data is provided by customers voluntarily - directly from a company's activities and consumers, and therefore is also more accurate and relevant than second and third-party data.
One of the key benefits of zero-party data is its compliance with data privacy and consumer protection legislation, such as GDPR and CCPA. This builds confidence and clarity with consumers, governments, and policymakers, while also lowering the legal and ethical concerns connected with other sorts of data. Both consumers and businesses can be confident with zero-party data since they know where, why, and how firms obtain and use consumer information.
<h4>Privacy-first</h4>
Privacy-first means that the technology you are using does not take its foundation in registering and abusing personal data by tracking specific individuals’ behavior and presence online, but instead the personal data must be protected and “isolated” so it is not possible to abuse the personal data.
&nbsp;<img src="images/Customer_data_abuse_Blog-PrivacyFirst_942x531.jpg" alt="Customer_data_abuse_Blog-PrivacyFirst_942x531.jpg" width="942" height="531" />AesirX is leading the privacy-first revolution
<h4>Web3</h4>
Web2 was not designed based on today's requirements for privacy-first - cookies and tracking are a thing of the Web2 past.
Instead, Web3 is advancing privacy-first, and vice-versa, by developing the world wide web of the future. By including Web3, an additional layer of technology can be benefited from, one that utilizes blockchain to resolve security and data protection problems ensuring full privacy and compliance.
<h4>It’s time for privacy-first</h4>
Web3, GDPR, compliance, and privacy-first are changing the world, and if you are using MarTech which is based on abusing and tracking individuals’ personal data, be prepared to change out your solutions and MarTechstack because times are changing and there is no future for companies like this.
{prohunt}producthunt-analytics{/prohunt}
Privacy-first or ‘Privacy by Design’ needs to be the first requirement in any web development project.
{redform}7{/redform}
We’re working tirelessly on AesirX - evolving Web2 with Web3 to enable the future of privacy-first on the world wide web!
Web2 + Web3 = AesirX
References
[1] Ronni K. Gothard Christiansen, <a href="https://www.linkedin.com/posts/ronnikc_martech-martechstack-aesirx-activity-6962285943835783168-UzGy/" target="_blank" rel="noopener">Why did so many companies abuse their customers’ (data) in the last decade and why hasn't anyone done something about it?</a>
[2] W3Techs, <a href="https://w3techs.com/technologies/details/ce-persistentcookies" target="_blank" rel="noopener">Usage statistics of Persistent Cookies for websites</a>
[3] Zoho Analytics, <a href="https://analytics.zoho.com/open-view/1278728000002237129/1e9af6bc775715e5643d25014c0588c5" target="_blank" rel="noopener">US and Canada Data Privacy and Adjunct Surveillance Study</a>
[4] Zoho, <a href="#:~:text=Adjunct%20surveillance%2C%20though%2C%20is%20when,when%20you're%20signed%20in." target="_blank">Adjunct surveillance: Data mining without your permission</a>

Customer data abuse and the privacy-first revolution

With privacy-first strategies, Web3, and new legislation, it is no longer acceptable to abuse customers' personal data

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