Measure value, Not just traffic

AesirX Analytics is designed from the ground up to support GDPR and ePrivacy Directive (ePD) compliance, including the upcoming Digital Omnibus “own path” rules -with, as always, ultimate compliance depending on how you configure and use it.

What we do by design:

First-party architecture
Data is collected and stored on infrastructure you own or govern (via AesirX First-Party Server or your own backend). There is no hidden “phone home” to a central SaaS, no resale or enrichment of your visitor data.

Consent-friendly “own path” measurement
The stack is built to fit the controller’s own aggregated audience measurement lane (Digital Omnibus / Article 88a) and to respect ePrivacy Directive 5(3). That means core analytics can run in a consent-friendly way when implemented as a strict first-party “own path”, while third-party tracking stays gated behind consent.

No third-party cookies or cross-site IDs by default
AesirX Analytics does not rely on third-party cookies, fingerprinting, or cross-site identifiers. This reduces the risk of unlawful tracking and profiling.

Tight integration with AesirX CMP
When used together with AesirX CMP, you can enforce purpose-based consent for any non-essential or third-party tracking, while keeping first-party measurement clearly separated and documented.

That said, no vendor can “certify” you as compliant. Your organisation remains responsible for configuring AesirX Analytics correctly (e.g. data retention, purposes, third-party tags) and for ensuring your overall data processing complies with GDPR, ePrivacy Directive and local laws. AesirX gives you an architecture that makes that job much easier.

First-party data collection
Lightweight JS collector that sends data only to infrastructure you own or govern (via AesirX First-Party Server or your own backend) – no GA4, no hidden “phone home” to third-party SaaS.

Consent-friendly “own path” measurement
Built to align with GDPR, ePrivacy Directive 5(3) and the Digital Omnibus “own aggregated audience measurement” lane, so you can run core analytics in a consent-friendly way and reserve consent for real third-party tracking.

UX Flow & engagement analytics
Visualize how users actually move through your site, where they drop off, and which paths create the most value – not just pageview counts.

UTM Value & Attribution Mapping
Map UTM parameters and events to business value (including fiscal values), so you can see which campaigns, channels, and flows drive revenue without exposing that data to ad networks.

Event Tags & custom metrics
Track key actions (sign-ups, downloads, checkouts, etc.) with flexible tagging and reporting that stays fully first-party.

Privacy & security by design
No third-party cookies, no cross-site identifiers, and fewer external scripts on your pages, which reduces both compliance risk and attack surface.

Self-hosting & data sovereignty options
Deploy in the EU or your preferred region, integrate with AesirX CMP and the rest of the AesirX First-Party Stack, and keep a clean, auditable data trail under your own control.

AesirX Analytics is built from the ground up as a first-party, compliance-driven analytics stack, not just “another GA alternative.” It’s different in a few important ways:

True first-party architecture, not just hosting
Data is collected and stored on infrastructure you own or govern (via AesirX First-Party Server or your own backend). There’s no hidden “phone home” to a central SaaS platform, no enrichment for other customers, and no resale of behavioural data.

Designed around GDPR, ePD 5(3) and the Digital Omnibus “own path”
The stack is explicitly shaped to fit the new first-party aggregated audience measurement lane, so core analytics can operate in a consent-friendly way while third-party tracking remains properly gated behind consent.

Deep UX Flows + value attribution in one place
Instead of just pageviews and basic goals, AesirX Analytics combines UX Flow analysis with UTM Value & Event Value Mapping, so you can connect journeys to fiscal impact - without sending those values to ad networks or external dashboards.

Tight integration with AesirX CMP and the first-party stack
It’s part of the broader AesirX ecosystem: Consent Management (CMP JS), First-Party Server, and privacy-preserving ID solutions. That means one coherent architecture for consent, tracking, analytics, and data sovereignty.

Privacy and security by design
No third-party cookies, no cross-site IDs, fewer external scripts. That reduces not only compliance risk but also your attack surface and supply-chain risk compared to tag-manager-heavy setups.

In short, AesirX Analytics isn’t just “where your metrics live” - it’s the analytics core of a first-party, privacy-by-design MarTech stack that’s ready for current and upcoming EU rules.

AesirX Analytics can be used as an ROI-driven analytics platform that helps businesses:

• Understand their audience: Analyze user behavior to identify trends, preferences, and areas for improvement.
• Optimize website performance: Identify bottlenecks, improve user experience, and increase conversion rates.
• Make data-driven decisions: Utilize accurate first-party data to inform marketing strategies and business decisions.
• Enhance data security and privacy: Comply with data protection regulations and build trust with users.

Yes. AesirX Analytics is platform-agnostic, and the JS Collector can be implemented into any website, e-commerce platform, app or dapp while keeping the data flow fully first-party.

CMS & website integrations
You can add the AesirX Analytics JS Collector directly into your templates on platforms like WordPress, WooCommerce, Joomla and other CMSs, or into any custom-built site. The script points to your own first-party endpoint (AesirX First-Party Server or your own backend), so data never “phone-homes” to a third-party SaaS.

E-commerce platforms
AesirX Analytics can be embedded in e-commerce stores (e.g. WooCommerce and other major platforms) to track UX flows, conversions and value - still under a first-party architecture that aligns with GDPR, ePrivacy Directive 5(3) and the Digital Omnibus “own path”.

Apps, SPAs, PWAs and dapps
The JS Collector can also be integrated into single-page apps, progressive web apps and web frontends for dapps, so you get consistent first-party measurement across your digital properties, not just classic websites.

What about Google Tag Manager?
While it is technically possible to load the collector via GTM or other tag managers, we generally do not recommend this for compliance and privacy reasons. Tag managers often reintroduce third-party dependencies and make it harder to prove a clean first-party “own path”. Our preferred pattern is a direct integration (or via your CMP) so you can clearly document that analytics is first-party, controller-only and fully under your governance.

In most cases, integration is as simple as adding a short script in your theme/template and pointing it at your first-party endpoint - no re-platforming and no need to rewire your entire stack.

AesirX Analytics starts at $27 per month, with lower rates as you scale (down to $15 per domain for bulk licensing). Each tier includes the AesirX Analytics Collector at no extra cost, and annual billing provides a further 20% savings; Quote with confidence and package into care plans. Custom pricing is also available for enterprise requirements.

The Suite price (Analytics + CMP + First-Party Server) starts from $25 per domain per month – a 28% saving compared to purchasing separately. The Privacy Scanner is offered as a tool for anyone to check their site for free.

AesirX Analytics installs by adding a lightweight JavaScript Collector to your site. Data stays first-party and never “phone-homes” to a central SaaS.

Install in three steps:

Deploy your first-party endpoint
Use the AesirX First-Party Server or your own backend to receive analytics data under your control.

Add the Collector script
Paste the JS snippet into your site’s template, theme, or frontend entry point. It works on any CMS, e-commerce platform, or custom build.

Log into the Analytics Web App
View dashboards, UX Flows, and UTM Value Mapping using clean, first-party data.

This setup avoids third-party risks, aligns with GDPR and ePrivacy Directive 5(3), and gives you analytics without re-platforming or complex integrations.