DPO Radio
AesirX Features: Acquisition Analytics
ACQUISITION ANALYTICS
Know Where Your Traffic Comes From and What It’s Actually Worth
See every channel’s contribution, from first click to measurable value, without relying on third-party platforms.
Why Acquisition Analytics Matters
Most marketing dashboards report clicks, impressions, and spend without proving which channel produces meaningful outcomes. Search platforms claim success using their own metrics, social ads focus on engagement that may never convert, and referral traffic often looks impressive but lacks context. Teams end up guessing which channels deserve budget, arguing over attribution, and relying on tools that measure what suits their algorithms instead of the real business impact.
AesirX Acquisition and Campaign Analytics removes this uncertainty by showing exactly where visitors originate, sorted by channels such as direct, search engines, referrals, social traffic, and UTM-based campaigns. The data is collected first-party, tied to consent, and processed on infrastructure you control. Instead of abstract clicks, every source is mapped to outcomes: sessions, actions, conversions, and Engagement Scores.
When combined with UTM Value Mapping, campaigns gain financial context. You don’t just see what drove traffic, you see what drove value. This creates a shared, truthful picture of channel performance across teams, making spend decisions easier and driven by evidence, not platform hype.
Trusted by Organizations Across Industries
Built for organizations where data protection meets performance
Agencies
Measures channel value without black-box attribution.
E‑commerce & Retail
Links product views to revenue by traffic source.
Financial Services
Tracks onboarding journeys from paid search.
Publishing & Media
Identifies search and social referrers that retain readers.
Public Sector & Education
Shows which channels help users reach key resources.
Healthcare
Reveals acquisition routes that lead to appointment requests.
Legal Services
Highlights referrers that start consultation journeys.
Travel & Hospitality
Connects discovery channels to booking interest.
Acquisition and Campaign Analytics Features
Acquisition Overview
Shows which channels drive visits and action across your site.
The Acquisition Overview breaks down traffic by direct, referral, social, search, and campaign sources. It gives every stakeholder a single, first-party truth about where visitors arrive from and what they do next, without relying on external ad platform reporting.
Search Engines
Reveals which search engines and queries lead to meaningful visits.
This view categorizes search traffic by engine and highlights whether users arrived from branded or non-branded queries (if available). Combined with Engagement Scores, it uncovers how organic and paid search visitors behave once they land on the site.
Campaigns
Shows which UTM campaigns convert and produce real value.
Campaigns combine UTM parameters with Engagement Scores, giving a clear picture of which efforts deliver measurable outcomes instead of vanity clicks. You can compare sessions, conversions, and fiscal weighting in one view to see which initiatives deserve budget expansion.
Compare the Difference
Without
Acquisition and Campaign Analytics
WithAcquisition and Campaign Analytics
Channels tracked separately with little context
Channels compared in one consent-aware viewPlatform metrics favour their own attributionTraffic tied to actions, conversions, and scoresCampaign clicks look valuable but rarely provenCampaigns ranked by financial contributionBudgets shift based on assumptions or gut feelSpending decisions based on provable outcomesTeams lack shared evidence for decisionsTeams work from the same data truthInvest in traffic that delivers value.
Proof That It Works
1Trust Checklist
Shared truth
Fewer wasted clicks
Evidence-based spending2Release Highlights
AesirX Analytics v1.0.1: Tag Event Value Mapping and Full-Flow Metric Scoring
AesirX Analytics v1.0.1 adds Tag Event Value Mapping: assign metric and engagement values to first-party Tag Events directly in the Tag Manager
READ MORE
AesirX Analytics v1.0.0: Introducing UTM Value Mapping
AesirX Analytics v1.0.0 introduces UTM Value Mapping to assign real monetary value to campaigns using first-party data, without third-party trackers.
READ MORE
Measure value, Not just traffic
Measuring value, not traffic, reframes analytics around outcomes. It highlights which journeys and campaigns create real business impact instead of empty activity.
READ MORE
People Also Ask
Unlike third-party tools that claim attribution ownership, AesirX Acquisition and Campaign Analytics uses first-party data and consent-aware tracking. It ties traffic sources to actions, Engagement Scores, and conversions, making channel performance provable instead of theoretical.
Yes. AesirX Acquisition and Campaign Analytics works with UTM Value Mapping to assign financial weighting to campaigns. This means a campaign isn’t judged by traffic volume, but by behaviour and outcomes visible in Engagement Scores.
AesirX Acquisition and Campaign Analytics provides a first-party alternative for seeing channel performance without sending behavioural data to external SaaS platforms. It focuses on value, not just sessions, and avoids black-box interpretations.
Traffic sources feed directly into UX Flow Analytics, so you can see how search, social, and referral visitors behave after landing on your site. This turns acquisition data into actionable journeys, not isolated numbers.
Yes. AesirX Acquisition and Campaign Analytics can report campaigns across domains connected to your First-Party Server, providing a unified view of performance without mixing external identifiers.
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