DPO Radio
AesirX Features: Behavior Analytics
BEHAVIOR ANALYTICS
See What Users Actually Do, Not Just Where They Arrive
Understand how users behave on-site by tracking pages, clicks, actions, and events that signal real interest and value.
Why Behavior Analytics Matters
Most analytics platforms answer only half the story. They show where visitors come from, but not what those visitors actually do once they arrive. Page views without context lead to assumptions, outbound clicks hide value, and events often turn into a messy forest of unreadable labels. Teams struggle to understand which actions are meaningful, what content attracts attention, and where users drop off, because traditional dashboards offer numbers without narrative.
AesirX Behavior Analytics completes that picture. It shows what users engage with on your pages, which outlinks capture attention, and which events drive meaningful interactions. Behavioural data is collected first-party and consent-gated, keeping it inside your own infrastructure. With Tag Value Mapping, you can assign measurable importance to key actions, while Tag Labels and Aliases translate complex tag names into human-readable statements.
This creates clarity. Instead of guessing whether an event matters or tracing cryptic identifiers, you get a clean view of what users do, what they ignore, and which actions contribute value. Behaviour becomes actionable, not abstract.
Trusted by Organizations Across Industries
Built for organizations where data protection meets performance
Agencies
Highlights actions that influence client results.
E‑commerce & Retail
Shows events tied to product and checkout steps.
Financial Services
Tracks actions taken across onboarding pages.
Publishing & Media
Reveals engagement with articles and outlinks.
Public Sector & Education
Shows which content users seek first.
Healthcare
Tracks clicks that lead toward appointment interest.
Legal Services
Exposes interactions before contact requests.
Travel & Hospitality
Measures behaviour from browsing to booking intent.
Behavior Analytics Features
Pages
Reveals which pages gain attention and which fail to keep users engaged.
Pages provide a ranked list of top-performing URLs, showing time spent, engagement signals, and user paths. This makes it clear where visitors find value and which pages require refinement to retain interest.
Outlinks
Tracks outbound clicks to understand where users go next.
Outlinks highlight which external destinations users choose, showing which links attract clicks and how often users exit your domain through them. This helps assess content influence and whether users leave at the right or wrong moment.
Events and Tags
Shows the actions users take and the events that matter most.
Events and Tags display interactions such as button clicks, downloads, form submissions, and other activities. Every tracked event becomes a clear behavioural marker, visible without third-party enrichment or opaque naming.
Tag Value Mapping
Assigns value to actions so behaviour can be measured fairly.
Tag Value Mapping lets you weight actions and events, giving Engagement Scores business context. Important tags get higher value, so reports reflect outcomes that matter, not noise.
Compare the Difference
Without
Behavior Analytics
WithBehavior Analytics
Page views look important without context
Pages ranked with engagement clarityClicks tracked but unclear why they matterActions tied to measurable valueEvents exist but lack readable namesEvents labeled for human-readable insightOutbound clicks remain invisibleOutlinks shown as behavioural signalsTeams rely on assumptions, not actionsTeams act based on what users actually doFocus on behaviour that proves value.
Proof That It Works
1Trust Checklist
Readable insights
Meaningful actions
Clear behavioural truth2Release Highlights
AesirX Analytics v1.0.1: Tag Event Value Mapping and Full-Flow Metric Scoring
AesirX Analytics v1.0.1 adds Tag Event Value Mapping: assign metric and engagement values to first-party Tag Events directly in the Tag Manager
READ MORE
AesirX Analytics v1.0.0: Introducing UTM Value Mapping
AesirX Analytics v1.0.0 introduces UTM Value Mapping to assign real monetary value to campaigns using first-party data, without third-party trackers.
READ MORE
Measure value, Not just traffic
Measuring value, not traffic, reframes analytics around outcomes. It highlights which journeys and campaigns create real business impact instead of empty activity.
READ MORE
People Also Ask
AesirX Behavior Analytics measures what users do on-site, including page visits, outbound link clicks, and tracked events. Behaviour is recorded first-party and consent-aware, so actions are tied to Engagement Scores instead of abstract session counts.
Technical event names are often cryptic. In AesirX Behavior Analytics, Tag Labels and Aliases turn them into clear, human-readable descriptors that make reports easy to understand and actionable for non-technical roles.
Not all actions are equal. Tag Value Mapping in Behavior Analytics lets you weight events based on business importance, so Engagement Scores reflect meaningful behaviour, not accidental clicks or noise.
Yes. AesirX Behavior Analytics tracks behaviour using first-party identifiers aligned with the consent model. No cross-site identifiers or third-party scripts are required for behavioural insight.
Behavior Analytics focuses on actions taken on a page, while UX Flow Analytics shows the sequence of those actions across a journey. Together, they reveal both what users do and why they continue or drop off.
The evolution of Aesir is Aesir + 
(the Norse symbol for Necessity)"Needed in order to achieve a particular result"
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