AesirX Analytics: Google Analytics Alternative

It’s become the norm of the last decade for businesses online to use website analytics, depending on them to gain valuable insights to make informed business decisions.
Nevertheless, data privacy and safeguarding have become critical considerations with a rise in illegally collected third-party data, lining the pockets of BigTech corporations. AesirX Analytics emerges as an effective Google Analytics alternative, offering an analytics solution with a firm focus on privacy.

The escalating concerns around user privacy and data protection have marked the end of the era of cookie-based digital marketing, giving businesses a unique opportunity to find a Google Analytics alternative. Since Google Analytics Universal ended in June 2023, many users are searching for more compliant, privacy-focussed analytics tools that provide real-time analytics and are easy to install. 

Enter AesirX Analytics, which provides a plethora of features including:

• Cookieless collection of first-party data
• Stores first-party data compliantly
• Collects anonymous insights without gathering personally identifiable information
• Gives real-time analytics
• Compliant with global data protection regulations
• Avoids legal risks of sharing data
• Utilizes smart Web3 technology
• Gives users full control over data collection
• Safeguards users privacy
• Builds trust with your users

Data Privacy at the Core

AesirX Analytics is a solution that prioritizes user privacy. It's designed to shield users from privacy abuse by BigTech corporations and mitigate any legal risks linked to data sharing. It also makes sure that all international rules about data safety, such as GDPR (General Data safety Regulation), are followed.

Firefox, by default, blocks many third-party cookies, particularly those identified as trackers. It also includes enhanced tracking protection to further limit third-party data collection. Chrome will stop supporting third-party cookies by 2023. This will make it difficult for businesses using cookies to track what users do.

AesirX Analytics provides a cookieless approach for collecting and storing first-party data, ensuring collection even through these types of restricted browsers. This ensures that your activities remain legally compliant while also giving users complete control over your data. 

This has positive effects on your business as they gain more trust with you. 

Real-Time Analytics for Actionable Insights

AesirX Analytics provides businesses with real-time analytics capabilities. From Visitor and Session data to Behavioral insights, Event data, and UTM tracking, businesses can gain a comprehensive understanding of user interactions and behaviors.

Complementing this, AesirX Analytics goes a step further by translating raw data into actionable insights. These insights, derived from in-depth analysis of user behavior patterns, help businesses uncover trends, discern preferences, and identify opportunities for crafting personalized experiences.

With this intel, businesses can make timely decisions, optimize their marketing strategies to boost user engagement and propel favorable results.

Innovation in Technology Fostering Trust and Transparency

As a Google Analytics alternative, AesirX Analytics offers so much more through its utilization of smart Web3 technology. By combining Concordium's blockchain technology with AesirX's solutions, users are offered the ‘key’ to their own data ownership and consent, marking a critical shift towards a decentralized, user-centric solution.

By connecting their Web3 Wallet, users can securely manage their data permissions, with the flexibility to revoke consent whenever they wish. When they go to a website utilizing AesirX Analytics, they will be asked to give their consent for data to be used and have four options to choose from.

1. 30-Minute session: Users agree for their data to be used during a single 30-minute session.
2. Web3 ID: Users utilize their AesirX Shield of Privacy to give consent for their data to be collected across multiple sessions.
3. Web3 Wallet: Users utilize their Web3 Wallet to give decentralized consent and can revoke permissions at any time.
4. Combined Web3 ID & Wallet: Users utilize both their AesirX Shield of Privacy and Web3 Wallet to give explicit consent for data collection & processing, and can revoke permissions at any time.

So, you can start out as a Web2 user and you don't need a Wallet. This is great for those who want a more customized internet experience but aren't quite ready to totally accept the decentralized approach and open a Wallet.

The AesirX 4-Tier Decentralized Consent model puts data control back in the hands of the user. By prioritizing data privacy and providing transparency in data collection and usage, businesses can foster trust with their audience. AesirX Analytics helps businesses demonstrate their commitment to data protection and responsible data handling, enhancing their brand reputation.

AesirX Analytics: Your Future-ready Google Analytics Alternative

Continually evolving to cater to the changing needs of businesses and regulatory environments, AesirX Analytics is a future-ready Google Analytics alternative. This dedication to innovation ensures that businesses can stay abreast of privacy regulations and provide exceptional user experiences.

With its commitment to privacy, provision of real-time analytics, delivery of actionable insights, trust-building initiatives, and Web3 technology, AesirX Analytics is reshaping how businesses utilize data.

AesirX Analytics, as a Google Analytics alternative, enables businesses to attain
data-driven success while respecting user privacy.
Go to the home of AesirX Analytics for more information or
Download free from GitHub