AesirX Consent Management Platform (CMP) for WordPress v1.7.0 introduces a powerful set of updates designed for site admins, developers, and agencies who need greater flexibility in managing privacy compliance – whether locally or across multiple regions.
This release focuses on enhanced configuration capabilities – allowing you to define and automate consent behavior based on time zone, browser language, and legal jurisdiction, all from within your CMP dashboard.
With full support for both opt-in and opt-out models and new handling of Global Privacy Control (GPC) signals, your site can now apply consent requirements dynamically with no custom coding or third-party scripts needed.
Whether you’re maintaining GDPR compliance in the EU, supporting CPRA requirements in California, or delivering localized consent experiences for a multilingual audience, AesirX CMP v1.7.0 gives you the tools to do it all, reliably and at scale.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
Missed our last update?
Read: <a href="https://aesirx.io/blog/aesirx/aesirx-cmp-for-wordpress-v-1-6-0-configurable-consent-logic-and-more-languages" target="_blank" rel="noopener">AesirX CMP for WordPress v1.6.0: Configurable Consent Logic and More Languages</a>
</div>
<h2>What’s New in v1.7.0?</h2>
<h3>Regional Handling – Language and Time Zone-Based Enforcement Settings</h3>
<a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.7.0" target="_blank" rel="noopener">AesirX CMP Version 1.7.0</a> introduces enhanced regional configuration capabilities, allowing your consent setup to automatically adjust based on the user’s location and legal environment. This includes:
Time zone detection to apply region-specific consent behavior
AesirX Consent Management Platform can now detect the user's time zone and apply the appropriate consent logic automatically – whether opt-in (e.g. GDPR regions) or opt-out (e.g. California).
→&nbsp;Benefit: You don’t need to hard-code regional rules. The system dynamically aligns with local laws, reducing configuration time and lowering your compliance risk.
<h4>Language configuration to present modals and choices in the user’s native language</h4>
Modals, buttons, and privacy choices are displayed in the user’s browser language or country-specific setting.
→&nbsp;Benefit:&nbsp;This ensures users understand what they’re consenting to – meeting legal requirements for informed consent and improving trust by providing a more transparent, localized experience.
&nbsp;<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-language-configuration-and-time-zone-aware-consent.png" alt="aesirx cmp language configuration and time zone aware consent" width="1876" height="1328" />
AesirX CMP: Language configuration and Time Zone-Aware Consent
<h3>8 More Languages Now Supported (Total 25)</h3>
To support an even broader audience, this release adds eight new languages:
Languages added:
<ul>
<li aria-level="1">Finnish (FI)</li>
<li aria-level="1">Romanian (RO)</li>
<li aria-level="1">Hungarian (HU)</li>
<li aria-level="1">Indonesian (ID)</li>
<li aria-level="1">Hebrew (HE)</li>
<li aria-level="1">Czech (CS)</li>
<li aria-level="1">Greek (EL)</li>
<li aria-level="1">Malay (MS)</li>
</ul>
<h4>Why this matters:</h4>
Under privacy laws like the GDPR and the ePrivacy Directive, valid consent requires that users clearly understand what they are agreeing to. That includes presenting consent information in a language the user understands. By supporting 25 languages (with more to come), <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">AesirX CMP</a> helps businesses meet this requirement – delivering localized consent dialogs that improve comprehension, reduce legal risk, and support valid user consent across jurisdictions.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-multi-language-cmp.png" alt="aesirx cmp multi language cmp" width="1876" height="1328" />
<h2>Upcoming Features</h2>
After v1.7.0’s release, our roadmap continues with key enhancements:
<ul>
<li aria-level="1">Advanced Consent Analytics:&nbsp;Gain deeper insight into consent behavior with extended compliance logging and reporting capabilities.</li>
</ul>
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
What legal and compliance teams need to know:
Read: <a href="https://www.linkedin.com/pulse/california-privacy-enforcement-alert-honda-case-christiansen-neioc/" target="_blank" rel="noopener">California Privacy Enforcement Alert: Honda Case Confirms Strict Privacy Compliance Expectations.</a>
</div>
<h2>How to Get AesirX CMP for WordPress</h2>
AesirX CMP is available as an open-source plugin on GitHub with a 14-day free trial of premium features.
➡ Download here: <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.7.0" target="_blank" rel="noopener">AesirX CMP for WordPress – GitHub Releases</a>
For complete data privacy solutions including First-Party Analytics and Consent Management, explore our ecosystem at: <a href="https://www.aesirx.io">https://www.aesirx.io</a>
AesirX CMP v1.7.0 continues to raise the standard for privacy compliance and consent transparency. With features designed to meet real regulatory demands and user trust, it gives website owners full control while respecting the rights of every visitor.
For questions, support, or implementation guidance, visit our documentation or reach out via GitHub.
<hr />
Sources:
<a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679">Eur-LEX: General Data Protection Regulation</a>

AesirX CMP for WordPress v1.7.0: Smarter Regional Compliance with Enhanced Configuration Capabilities

Press Release Aesirx

AesirX CMP for WordPress v1.7.0 adds time zone-aware consent logic, time zone detection, and 25 languages for smarter, more flexible privacy compliance.

AesirX CMP for WordPress v1.7.0

We’re excited to announce the release of <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.6.0">AesirX Consent Management Platform (CMP) for WordPress v1.6.0</a> – delivering even more flexibility and usability to support global compliance.
This update introduces configurable consent logic for opt-in/opt-out control, giving site administrators the ability to align tracking behavior with jurisdictional requirements – whether operating under GDPR in Europe or CCPA in California. It also adds eight new languages, helping more users understand and manage consent in their native language.
As regulations continue to evolve across GDPR, ePrivacy Directive, CCPA/CPRA, and more, AesirX CMP stays ahead – giving you the tools to comply without compromising user trust or data transparency.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
Missed our last update?
Read:<a href="https://aesirx.io/blog/aesirx/aesirx-cmp-for-wordpress-v1-5-0-consent-logging-and-more-customizable-user-control" target="_blank" rel="noopener"> AesirX CMP for WordPress v1.5.0: Consent Logging and More Customizable User Control</a>
</div>
<h2>What’s New in v1.6.0?</h2>
<h3>Configurable Consent Logic: Opt-In / Opt-Out Control</h3>
This version introduces Configurable Consent Logic, giving site owners and legal teams control over how consent is handled based on jurisdictional requirements. Whether you operate in Europe, California, or globally, your site can now be configured to comply with local laws and user expectations.
How it works:
⮕&nbsp;Choose between opt-in and opt-out models directly within the CMP dashboard.
⮕&nbsp;Opt-in is required under GDPR and the ePrivacy Directive (EU), meaning no tracking until consent is explicitly given.
⮕&nbsp;Opt-out is permitted under laws like California’s CCPA/CPRA, where tracking may occur until users actively opt out.
⮕&nbsp;Easily switch logic based on your legal, regional, or operational needs.
Why this matters:
Consent obligations vary across legal frameworks. In the EU, the GDPR and ePrivacy Directive require an opt-in model, where no tracking occurs until a user explicitly consents.
In the U.S., California’s CPRA (California Privacy Protection Agency) follows an opt-out model, allowing data collection by default – but requiring businesses to provide a clear opt-out mechanism.
Under CPRA, businesses must honor:
– Manual opt-out actions (e.g. clicking a “Do Not Sell or Share My Personal Information” link or opt-ing out directly), and
– Automated opt-out preference signals like Global Privacy Control (GPC) – which must be processed without adding friction or requiring extra steps from the user.
This makes consent logic configuration a compliance-critical feature. With AesirX CMP, you can:
<ol>
<li aria-level="1">Choose between opt-in or opt-out modes based on jurisdiction.</li>
<li aria-level="1">Support CPRA requirements by aligning site behavior with opt-out obligations.</li>
<li aria-level="1">Get ready for advanced features that will enable automatic regional logic and GPC-based behavior in future releases.</li>
</ol>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/AesirX_CMP_for_WordPress_v1-6-0_-_Graphic_1.png" alt="AesirX CMP: Configurable Consent Logic: Opt-In / Opt-Out Control" width="938" height="664" />
AesirX CMP: Configurable Consent Logic: Opt-In / Opt-Out Control
<h3>8 More Languages Added</h3>
AesirX CMP v1.6.0 continues our commitment to accessibility and global usability by adding support for eight more languages – making it easier for users across the world to make informed consent decisions in their native tongue.
Languages added:
⮕&nbsp;Portuguese (PT)
⮕&nbsp;Italian (IT)
⮕&nbsp;Japanese (JA)
⮕&nbsp;Polish (PL)
⮕&nbsp;Turkish (TR)
⮕&nbsp;Arabic (AR)
⮕&nbsp;Thai (TH)
⮕&nbsp;Korean (KO)
Why this matters:
Localized interfaces improve user trust and legal clarity. With each new language, your website’s compliance setup becomes more inclusive and effective. We're on track to support over 25 languages in total by the end of the month.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/AesirX_CMP_for_WordPress_v1-6-0_-_Graphic_2.png" alt="AesirX CMP for WordPress v1 6 0 Graphic 2" width="1876" height="1328" />
AesirX CMP: Languages available
<h2>Upcoming Features</h2>
After v1.6.0’s release, our roadmap continues with key enhancements:
<ul>
<li aria-level="1">Regional Handling - Multi-Language and Time Zone-Aware Consent Logic</li>
</ul>
We're extending our configurable consent logic to support region-aware consent behavior.
Coming soon:
<ul>
<li aria-level="1">Time zone-based settings to adjust opt-in/opt-out logic based on user location.</li>
<li aria-level="1">Regional integration of Global Privacy Control (GPC).</li>
<li aria-level="1">Multi-language handling per country and region to reflect local preferences.</li>
</ul>
This update will further localize the CMP experience, offering precision control over consent rules by geography.
<ul>
<li aria-level="1">Advanced Consent Analytics</li>
</ul>
Gain deeper insight into consent behavior with extended compliance logging and reporting capabilities.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
What legal and compliance teams need to know: 
Read:&nbsp;<a href="https://www.linkedin.com/pulse/california-privacy-enforcement-alert-honda-case-christiansen-neioc/" target="_blank" rel="noopener">California Privacy Enforcement Alert: Honda Case Confirms Strict Privacy Compliance Expectations.</a>
</div>
<h2>How to Get AesirX CMP for WordPress</h2>
AesirX CMP is available as an open-source plugin on GitHub with a 14-day free trial of premium features.
Download here: <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.6.0">AesirX CMP for WordPress – GitHub Releases</a>
For complete data privacy solutions including First-Party Analytics and Consent Management, explore our ecosystem at: <a href="https://www.aesirx.io"></a><a href="https://www.aesirx.io">https://www.aesirx.io</a>
AesirX CMP v1.6.0 continues to raise the standard for privacy compliance and consent transparency. With features designed to meet real regulatory demands and user trust, it gives website owners full control while respecting the rights of every visitor.
For questions, support, or implementation guidance, visit our documentation or reach out via <a href="https://github.com/aesirxio">GitHub</a>.
<hr />
Sources:
<a href="https://www.uniconsent.com/blog/ccpa-opt-out-preference-signal">CCPA: What is Opt-Out Preference Signal (OOPS)</a>
<a href="https://www.reuters.com/legal/legalindustry/privacy-tug-of-war-states-grappling-with-divergent-consent-standards-2025-03-27">The privacy tug-of-war: States grappling with divergent consent standards</a>
<a href="https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240AB3048">AB-3048 California Consumer Privacy Act of 2018: opt-out preference signal</a>

AesirX CMP for WordPress v1.6.0 enables opt-in/opt-out consent logic to meet GDPR, ePrivacy, CCPA, and local laws.

AesirX CMP 1.6.0: Custom Consent for GDPR & CCPA

The new AesirX CMP 1.6.0 release supports more languages and flexible consent logic tailored to global legal frameworks.

AesirX CMP 1.6.0: More Languages & Legal Models

AesirX CMP for WordPress v1.6.0: Configurable Consent Logic and More Languages

AesirX CMP for WordPress v1.6.0 with configurable opt-in/opt-out consent logic – giving full control to align with GDPR, ePD, CCPA, and regional legal models.

AesirX CMP for WordPress v1.6.0

It tells users they’re in control. It tells you you're compliant. But the truth? Most websites relying on third-party cookie banners aren’t even close.
They’re still tracking users before consent. They’re still exposed to legal risk. And they’re still treating privacy like a UX problem instead of a technical one.
Because here’s the reality: cookies are only part of the story.
Modern websites track using pixels, fingerprinting, local/session storage, embedded third-party tech, and server-side analytics. Most consent tools don’t even try to stop those. They’re built to look compliant, not be compliant.
<h2>The Dutch Data Protection Authority just made this clear.</h2>
This week, they warned 50 organizations - web shops, media companies, and insurers - to fix their cookie banners or face formal investigations and fines. These are the first 50 from a pool of 10,000 sites being actively monitored by the AP (<a href="https://autoriteitpersoonsgegevens.nl/actueel/ap-waarschuwt-50-organisaties-om-misleidende-cookiebanner">read here</a>).
They’re not guessing anymore. They’re scanning, checking, and demanding technical compliance.
And that’s exactly what we do at AesirX.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
“Technical compliance is binary; either it’s done right or it’s not.” – Ronni K. Gothard Christiansen, Creator of AesirX.io
</div>
<h2>This isn’t hypothetical. It’s happening every day.</h2>
Just last week, I helped a client untangle this exact mess.
They were using a popular third-party cookie banner - it looked clean, ticked all the boxes. But behind the scenes?
⮕&nbsp;14 third-party cookies firing before consent
⮕&nbsp;More than half were wrongly categorized
⮕&nbsp;And here’s the kicker: 23 beacons - pixel trackers, JavaScripts, SDKs - were loading silently, without any opt-in or even opt-out options
No transparency. No user choice. Just hidden tracking - exactly what regulators are looking for.
They thought they were compliant. But the reality? Their setup was a privacy risk waiting to be flagged - and fined.
Most websites aren’t malicious. They’re just relying on tools that don’t actually do the job.
<h2>Using the right tool for the job.</h2>
With AesirX CMP Pro, we’ve built a real privacy layer, not a pretty overlay. No shortcuts. No grey zones. Just tools that actually do what regulators require.
⮕&nbsp;Detects and blocks all tracking technologies (not just cookies)
⮕ Automatically respects GPC (Global Privacy Control) browser signals
⮕ Lets you define opt-in or opt-out logic per region
⮕&nbsp;Offers full consent logging and audit-ready tracking
⮕&nbsp;Already localized for key markets, with 33 languages rolling out in weekly sprints
⮕&nbsp;Transparent, customizable UI for real user control
<a href="https://aesirx.io/blog/press-release/aesirx-cmp-for-wordpress-v1-5-0-consent-logging-and-more-customizable-user-control">AesirX CMP 1.5.0</a> just launched with enhanced consent logging, better modal control, and 8 more languages. AesirX CMP 1.6.0 (coming this week) adds configurable logic for opt-in and opt-out setups. We're not just shipping features - we're building the infrastructure for global, technical compliance.
You can try <a href="https://aesirx.io/solutions/consent-management-platform">AesirX CMP Pro</a> completely free. Just download it from our <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/download/1.5.0/plg_aesirx_consent.zip">GitHub repository</a> and install it in WordPress. It takes minutes to configure - and it works from the first load. No credit card. No lock-in. Just 2 weeks of full access to see what real compliance looks like.
And if you're unsure where your site stands, run a scan with our <a href="https://aesirx.io/services/privacy-scanner">free Privacy Scanner</a>. It checks exactly what regulators are checking - and not just cookies.
Privacy is no longer optional. And now, doing nothing about it isn’t an option either..
Ronni K. Gothard Christiansen Technical Compliance Expert &amp; CEO, AesirX.io
&nbsp;
&nbsp;

Your cookie banner is lying to you

Blog Aesirx

Most cookie banners look compliant but aren’t. AesirX CMP Pro blocks all tracking before consent – for real privacy compliance, not just appearances.

We’re excited to release <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.5.0" target="_blank" rel="noopener">AesirX Consent Management Platform (CMP) for WordPress v1.5.0</a>, continuing our mission to provide a transparent, privacy-first consent experience.
This version introduces a detailed consent logging view for transparency and audits, full text control across consent modal options for brand and legal alignment, a streamlined menu interface that simplifies setup and management, and eight new languages to support global user engagement.
As regulatory expectations grow across GDPR, ePrivacy Directive, CCPA/CPRA and beyond, AesirX CMP strengthens its position as a first-party, privacy-first consent management solution, and continues to evolve with features that support real compliance and informed user choices.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
Missed our last update? 
<a href="https://aesirx.io/blog/aesirx/aesirx-cmp-for-wordpress-v-1-4-0-gpc-compliance-now-supported" target="_blank" rel="noopener">Read: AesirX CMP for WordPress v1.4.0: GPC Compliance Now Supported</a>
</div>
<h2>What’s New in v1.5.0?</h2>
<h3>Improved Consent Logging View&nbsp;</h3>
A new backend consent logging view is available for transparency and audit readiness, now showing detailed logs of user consent actions like consent, revocation, and rejection. This not only helps site owners meet compliance requirements, but also reveals where users are choosing not to consent – offering valuable insights for improving how marketing data is collected.
How it works:
⮕&nbsp;Track timestamped records of when users gave consent, revocation, and rejection.
⮕ Explore visual consent trends over time with built-in charts and graphs for daily, weekly, or monthly breakdowns.
⮕&nbsp;Data is stored securely in the CMP database, and reports can be generated directly from the interface to support compliance efforts.
Why this matters:
Most CMPs lack meaningful visibility into how users interact with consent options. <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">AesirX Consent Management Platform</a> offers clear, structured insights into consent behavior – supporting both regulatory compliance, including audit readiness, and data strategy improvements.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-improved-consent-logging.png" alt="aesirx cmp improved consent logging" width="1200" height="628" />
AesirX CMP: Improved Consent Logging
<h3>Customizable Consent Modal: Full Text Control and Granular Consent&nbsp;</h3>
The Consent Modal Management view has been enhanced to give administrators full control over the consent experience. AesirX CMP now allows all modal text – across consent, detail, and reject views – to be customized directly within the platform, making it easy to align with your brand voice, legal requirements, and data strategy.
How it works:
⮕ Edit predefined text for Consent, Detail, and Reject views, including headings, descriptions, and benefits.
⮕ Customize messaging for options like “Reject”, “Consent”, and “Decentralized Consent”, including explanations of what each means.
⮕ Preview and reset individual sections, making it easy to test and adjust your modal content as needed.
Why this matters:
Most consent banners are rigid and generic. AesirX CMP lets you communicate transparently with users – explaining their choices, encouraging informed and fully compliant consent, and supporting advanced models like Decentralized Consent with privacy and rewards. Full text customization ensures that your consent modal reflects your specific data practices and values – improving clarity, trust, and user engagement.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-customize-reject-and-detail-text.png" alt="aesirx cmp customize reject and detail text" width="1200" height="628" />
AesirX CMP: Customize Reject and Detail Text
<h3>Simplified Configuration with New Menu and Views</h3>
To make setup easier, v1.5.0 introduces a reorganized admin structure with better navigation and access to key CMP features.
Updates include:
⮕ Streamlined top-level and sub-menu items for quicker configuration.
⮕&nbsp;Dedicated views for managing Consent Shield settings, reviewing detailed Consent Logs, and customizing text within the Consent Modal.
Why this matters:
Managing consent shouldn’t be complicated. These updates simplify backend workflows and reduce time spent on configuration and updates.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-new-menu-configuration.png" alt="aesirx cmp new menu configuration" width="1200" height="628" />
AesirX CMP: New Menu Configuration
&nbsp;
<h3>8 New Languages Now Supported</h3>
<a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.5.0" target="_blank" rel="noopener">AesirX CMP v1.5.0 </a>expands its language support to include eight additional translations, helping more users understand and manage consent preferences in their native language.
Languages added:
⮕&nbsp;German (DE)
⮕ Danish (DK)
⮕&nbsp;Spanish (ES)
⮕&nbsp;French (FR)
⮕ Dutch (NL)
⮕&nbsp;Norwegian (NO)
⮕&nbsp;Swedish (SE)
⮕&nbsp;Vietnamese (VI)
Why this matters:
Global compliance requires localized experiences. Multi-language support means that your CMP communicates clearly and legally across jurisdictions. More languages will be added in upcoming releases to reach 25+ by the end of the month.
<h2>Upcoming Features</h2>
After v1.5.0’s release, our roadmap continues with key enhancements:
<ul>
<li aria-level="1">Configurable Consent Logic</li>
</ul>
Set opt-in/opt-out behavior based on your site's specific legal or operational requirements.
<ul>
<li aria-level="1">Regional Handling</li>
</ul>
Enable location-aware consent models with multi-language and time zone support, including region-based GPC compliance.
<ul>
<li aria-level="1">Advanced Consent Analytics</li>
</ul>
Gain deeper insight into consent behavior with extended compliance logging and reporting capabilities.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
What legal and compliance teams need to know:
<a href="https://www.linkedin.com/pulse/california-privacy-enforcement-alert-honda-case-christiansen-neioc/" target="_blank" rel="noopener">Read California Privacy Enforcement Alert: Honda Case Confirms Strict Privacy Compliance Expectations.</a>
</div>
<h2>How to Get AesirX CMP for WordPress</h2>
AesirX CMP is available as an open-source plugin on GitHub with a 14-day free trial of premium features.
⮕&nbsp;Download here: <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases">&nbsp;AesirX CMP for WordPress – GitHub Releases</a>
For complete data privacy solutions including First-Party Analytics and Consent Management, explore our ecosystem at: <a href="https://www.aesirx.io">https://www.aesirx.io</a>
AesirX CMP v1.5.0 continues to raise the standard for privacy compliance and consent transparency. With features designed to meet real regulatory demands and user trust, it gives website owners full control while respecting the rights of every visitor.
For questions, support, or implementation guidance, visit our documentation or reach out via GitHub.

AesirX CMP v1.5.0 brings consent logging, UI customization, and multilingual support for better WordPress compliance.

AesirX CMP v1.5.0: Consent Logging for WordPress

Upgrade to AesirX CMP v1.5.0 for enhanced consent logs, customizable text, simplified settings, and 8 new languages.

New in AesirX CMP: More Control & Compliance Tools

AesirX CMP for WordPress v1.5.0: Consent Logging and More Customizable User Control

AesirX CMP for WordPress v1.5.0 adds consent logging, full text customization, simplified settings, and eight new languages for better compliance control.

AesirX CMP for WordPress v1.5.0

&nbsp;
A customer visits your online store, excited to browse and add items to their cart.
As soon as they arrive, a cookie banner pops up with no options other than ‘Accept All’ or ‘Accept Necessary Cookies,’ and without a clear explanation of what data is collected or why.&nbsp;
Frustrated and unsure about what they must agree to, they leave without engaging further.
This happens often in e-commerce, where unclear GDPR consent management can turn potential customers away. Trust is everything—customers want control over their data as well as a smooth experience.
So, it's not just important for businesses to comply with GDPR consent rules (and other global regulations) to avoid penalties, but actually these rules define how personal data can be collected and used, helping businesses to establish a lawful and trustworthy data foundation.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/Improve_E-commerce_Conversions_1200_x_630.png" alt="Improve E commerce Conversions 1200 x 630" width="1200" height="630" />
<h2>Why GDPR &amp; ePrivacy Directive Matter in E-commerce</h2>
Under the <a href="https://gdpr-info.eu/art-6-gdpr/" target="_blank" rel="noopener" style="color: #1ab394;">General Data Protection Regulation</a>, businesses must have a lawful basis for processing personal data, and for activities like marketing or tracking, explicit consent is often required. Also, consent must be freely given, specific, informed, and unambiguous [<a href="#section-1" style="color: #1ab394;">2</a>].&nbsp;
What does this mean for you as an e-commerce business? You can't use customer data—whether for marketing, tracking, or analytics—without clear, upfront consent. Your customers must know exactly what data you're collecting and why. They should have the choice to accept, reject and withdraw it. If you fail to get clear consent, you risk fines and losing customer trust. Staying compliant helps protect both your business and your customers' privacy.
Without an effective GDPR consent management system, businesses risk:
<ul>
<li aria-level="1">Cart abandonment caused by intrusive or confusing cookie banners.</li>
<li aria-level="1">Damaged trust when customers feel their data is mishandled.</li>
<li aria-level="1">Wasted time and resources on error-prone, manual compliance processes.</li>
</ul>
The <a href="https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf" target="_blank" rel="noopener" style="color: #1ab394;">ePrivacy Directive</a>, often called the "cookie law," adds another layer of responsibility. It requires explicit prior consent for cookies and tracking technologies used for analytics, marketing, and advertising. Non-compliance with these rules can lead to legal action and reputational damage.
<h3>Example of Non-Compliance</h3>
Imagine an online clothing store, “TrendWear,” using tools like Google Analytics, Facebook Pixel, and a live chat plugin to track and engage with customers. If their cookie banner fails to provide clear options for obtaining GDPR consent or properly inform users about data collection, it could look like this—making it non-compliant:
<ul>
<li aria-level="1">No Clear Options: A message like "By using this site, you accept our cookies" with no option to reject or customize preferences.</li>
<li aria-level="1">Pre-Ticked Boxes: Users are automatically opted into tracking with no option to opt out.</li>
<li aria-level="1">Vague Language: A statement like "We use cookies for a better experience" without specifying what data is collected or how it will be used.</li>
<li aria-level="1">No Granular Control: Users can’t choose which cookies they accept (e.g., analytics, marketing, essential cookies).&nbsp;</li>
</ul>
If TrendWear were audited for these violations, the fallout could be severe:
<ul>
<li aria-level="1">Fines: GDPR violations could result in fines of up to €20 million or 4% of global annual turnover, depending on the severity of the breach.</li>
<li aria-level="1">Reputational Damage: Customers lose trust if they feel their data is mishandled, leading to lost sales and negative reviews.</li>
<li aria-level="1">Operational Disruption: The business might have to suspend essential tools like analytics or marketing, hurting revenue and growth.</li>
</ul>
This scenario shows how neglecting GDPR consent and ePrivacy Directive requirements can put businesses at serious risk.
&nbsp;<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/gdpr-compliant-consent-principles.png" alt="gdpr compliant consent principles" width="942" height="603" />
GDPR-compliant consent principles
<h2>Common GDPR Consent Management Challenges for E-commerce</h2>
E-commerce businesses face several challenges when implementing GDPR consent management. Here are the most common:
<div class="table-responsive">
<table style="border: 1px solid #initial;">
<tbody>
<tr>
<td style="border: 1px solid; text-align: center;">&nbsp;&nbsp;The Challange&nbsp;</td>
<td style="border: 1px solid; text-align: center;">Example</td>
</tr>
<tr>
<td style="border: 1px solid;">
Balancing Compliance with User Experience
</td>
<td style="border: 1px solid;">
A shopper might abandon their cart if the cookie banner is too complex, lacks clear options to reject consent, or feels untrustworthy for data security.
</td>
</tr>
<tr>
<td style="border: 1px solid;">Customizing for Diverse Audiences</td>
<td style="border: 1px solid;">
<table>
<tbody>
<tr>
<td>
An e-commerce site using the same consent settings for all regions may comply in one country but violate regulations in another, risking fines and trust.
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="border: 1px solid;">&nbsp;Integrating with Marketing Tools</td>
<td style="border: 1px solid;">
An online store may lose valuable marketing data if users decline cookies, making it harder to measure performance or optimize ads.
</td>
</tr>
</tbody>
</table>
</div>
<h2>6 Benefits of Implementing GDPR Consent Management</h2>
<ol>
<li aria-level="1">Build Customer Trust: Clear consent practices show customers that you respect their privacy, earning their trust and encouraging repeat business.</li>
<li aria-level="1">Protect Customer Data with Transparent, Decentralized Consent: AesirX’s blockchain-based consent system securely records proof of consent while allowing customers to withdraw consent at any time.</li>
<li aria-level="1">Increase Conversion Rates: Simplified and easy-to-understand consent banners reduce frustration, keeping customers on track and lowering cart abandonment rates.</li>
<li aria-level="1">Stay Compliant, Avoid Fines: With streamlined compliance, your business stays in line with GDPR and ePrivacy Directive, eliminating the risk of costly fines.</li>
<li aria-level="1">Collect Valuable Data: Only collect consented, high-quality data, giving you actionable insights for better marketing and decision-making.</li>
<li aria-level="1">Boost Your Brand’s Reputation: Show your commitment to data protection, positioning your brand as reliable and privacy-focused in a competitive market.</li>
</ol>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/improve-customer-trust-with-gdpr-consent-management.png" alt="improve customer trust with gdpr consent management" width="942" height="779" />
Improve customer trust with GDPR consent management
<h2>How First-Party Consent Management Solves GDPR Consent Challenges</h2>
AesirX offers a GDPR-compliant consent management platform that integrates smoothly with e-commerce operations. It addresses the unique challenges of online stores, helping you build trust and maintain compliance.
<h3>1. Simple, Transparent Consent Collection</h3>
<ul>
<li aria-level="1">User-Friendly Banners: Present clear and easy-to-understand cookie banners that allow users to make informed choices without interrupting their shopping experience. AesirX consent banners are crafted for maximum engagement and high acceptance rates.</li>
<li aria-level="1">Global Compliance: Adapt easily to different privacy regulations. AesirX lets you customize consent messages and languages to meet the specific requirements of countries and regions like GDPR, CCPA, and more.</li>
</ul>
<h3>2. Simple Integration with E-commerce Platforms</h3>
<ul>
<li aria-level="1">Smooth Compatibility: AesirX’s GDPR consent solution integrates effortlessly with popular platforms like WooCommerce, WordPress, Drupal, and Joomla, making implementation fast and simple without disrupting your existing setup.</li>
<li aria-level="1">Support for Marketing Tools: Keep using your key marketing and analytics tools (e.g., Google Analytics, Facebook Pixel) while staying fully GDPR-compliant. AesirX CMP provides easy-to-follow guides for integrating with third-party plugins.</li>
</ul>
<a href="https://aesirx.io/documentation/analytics/how-to" target="_blank" rel="noreferrer noopener" class="fw-semibold py-13px px-4 lh-sm text-white btn btn-success" tabindex="0" role="button">Check out AesirX's how-to tutorials</a>
<h3><img src="https/api.aesirx.io/images/https/api.aesirx.io/images/customizable-consent-solutions-for-e-commerce-platforms.png" alt="customizable consent solutions for e commerce platforms" width="2826" height="2358" /></h3>
Customizable consent solutions for e-commerce platforms
<h3>3. Advanced Privacy Features</h3>
<ul>
<li aria-level="1">Google Consent Mode V2 Support: Optimize tracking while respecting user consent preferences, maintaining compliance with GDPR and ePD. Choose between two consent templates for better privacy protection:
<ul>
<li aria-level="2">Simple Consent Mode: Blocks all data collection until the user gives consent.</li>
<li aria-level="2">Default Template: Preloads data in a blocked state, speeding up activation once consent is given. (Support decentralized consent).</li>
</ul>
</li>
<li aria-level="1">Decentralized Consent: Give users control over their data with AesirX’s blockchain-based consent solution. Users can revoke consent whenever they want, making data management completely transparent.</li>
<li aria-level="1">Customizable Banners: Personalize the look of your consent banners and modals to match your brand. Adjust colors, fonts, and layout to fit your website’s design.</li>
<li aria-level="1">Stronger Data Protection: Use anonymization and pseudonymization techniques to protect customer data and boost their trust in your website.</li>
</ul>
<h3>4. Transparent and Proactive Compliance Management</h3>
<ul>
<li aria-level="1">Blockchain-Based Consent Records: AesirX records consent changes securely on the <a href="https://www.concordium.com/" style="color: #1ab394;">Concordium blockchain</a>, providing a transparent and tamper-proof audit trail. This gives you the proof needed to demonstrate compliance with data protection laws whenever required.</li>
<li aria-level="1">Proactive Consent Shield: Automatically block non-compliant third-party scripts and plugins until users give explicit consent, maintaining full GDPR and ePD alignment.</li>
</ul>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/user-consent-tracking-for-e-commerce.webp" alt="user consent tracking for e commerce" width="942" height="650" />
User consent tracking for e-commerce
<h2>Building a Privacy-First E-commerce Experience with a GDPR Consent Solution</h2>
GDPR consent is an important data protection rule for any e-commerce business that handles customer data. Clear consent management builds trust, protects sensitive data, and helps avoid legal penalties. AesirX’s GDPR Consent Management platform makes compliance more simple, secure, and straightforward.&nbsp;
With easy-to-understand consent options, global compliance, and seamless integration with your existing tools, <a href="https://aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">AesirX</a> helps you stay compliant while boosting customer confidence. Don’t let confusing banners drive away customers—use them to build trust and increase conversions.
<h4>Protect Your Business &amp; Customers Today!</h4>
+ <a href="https://aesirx.io/solutions/consent-management-platform" style="color: #1ab394;">Adopt AesirX Consent Management today</a> to achieve GDPR &amp; ePD compliance, boost customer trust, and improve conversions.
+ Test your site’s compliance now! <a href="https://privacyscanner.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">Enter your URL HERE to check</a>.&nbsp;
With AesirX’s data privacy tools, you're not just compliant—you’re putting your customers' privacy first.&nbsp;
<hr />
<h4>Sources:</h4>
1. <a href="https://www.surveymonkey.com/mp/how-to-improve-online-sales-with-digital-feedback/" target="_blank" rel="noopener" style="color: #1ab394;">How to drive sales with purchase feedback - SurveyMonkey&nbsp;</a>
2. <a href="https://gdpr-info.eu/art-7-gdpr/" target="_blank" rel="noopener" id="section-1" style="color: #1ab394;">Art. 7 GDPR - Conditions for consent</a>

AesirX’s GDPR consent management for e-commerce: Clear banners, global compliance, and customer trust for better conversions

GDPR Consent Management for E-commerce: AesirX Solution

Improve E-commerce Conversions with Compliant GDPR Consent Management

Blog CMP

Boost trust and reduce abandonment with AesirX’s GDPR consent solution. Simplify compliance, protect customer data, and increase conversions.

AesirX GDPR Consent Management for E-commerce Compliance

As an IT Manager in a small to medium-sized enterprise (SME), maintaining GDPR compliance for websites can be challenging. You need to collect user consent, protect data privacy, and ensure compliance with the ePrivacy Directive—without disrupting website functionality or your workflow.
A <a href="https://analytics.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">Consent Management Platform (CMP)</a> like AesirX addresses these challenges by providing a fully compliant solution. It prevents unauthorized script loading, ensures explicit consent before any data is accessed, and integrates seamlessly with AesirX Analytics for privacy-first, cookie-free analytics. With easy integration into platforms like WordPress and other marketing tools, AesirX helps you align with legal requirements while maintaining website performance and operational efficiency.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/simplify-gdpr-compliance-for-websites-with-aesirx-cmp.png" alt="simplify gdpr compliance for websites with aesirx cmp" width="1200" height="630" />
<h2>Why IT Managers Need to Review Their CMPs</h2>
<h3>The Overlooked Risks of Compliance</h3>
<a href="https://gdpr-info.eu/" target="_blank" rel="noopener" style="color: #1ab394;">GDPR (General Data Protection Regulation)</a> mandates explicit consent for processing personal data, but compliance goes beyond checkboxes. Websites often preload cookies, trackers, or scripts onto user devices before receiving consent. This practice violates <a href="https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf" target="_blank" rel="noopener" style="color: #1ab394;">Article 5(3) of the ePrivacy Directive</a>, which explicitly forbids storing or accessing data without prior user approval.
<h3>The Hidden Non-Compliance of Conditional Scripts</h3>
Many consent platforms claim to be compliant by offering "consent modes" or "minimal script loading." However, these approaches still often load dormant or anonymized scripts that access user devices without consent. Even anonymized or delayed trackers fall under the same compliance rules, as accessing any part of a user’s device – whether for minimal or full data collection – requires explicit permission.
This misunderstanding can leave IT managers unknowingly breaching compliance laws. Reviewing your current consent management solution is essential to avoid hidden violations and the consequences that follow.
<h3>The Consequences of Non-Compliance&nbsp;</h3>
<ul>
<li aria-level="1">Financial Penalties and Legal Risks: Non-compliance with GDPR and the ePrivacy Directive can lead to penalties as high as 4% of global annual revenue or €20 million. These fines are not hypothetical – regulators actively enforce them across industries.</li>
<li aria-level="1">Reputation Damage and Business Losses: Beyond financial costs, failing to secure proper consent erodes customer trust. A tarnished reputation can lead to lower conversion rates, reduced website traffic, and long-term brand harm.</li>
<li aria-level="1">User Compensation Claims: Non-compliance also exposes businesses to legal actions, including compensation claims from users whose data was mishandled. These lawsuits can be as damaging as regulatory fines, adding to the overall financial and reputational burden.</li>
</ul>
<h3>Benefits of Consent Management Platforms (CMPs) for IT Managers</h3>
⮕&nbsp;Avoid Legal Risks: Achieve GDPR and ePrivacy compliance to avoid fines and reputational damage.
⮕&nbsp;Enhance User Trust: Transparent consent management builds trust with visitors, showing your commitment to user privacy.
⮕ Simplify Workflows: Streamline consent collection to save time and reduce manual effort for IT teams.&nbsp;
⮕ Improve User Experience: Offer users easy-to-manage consent options without disrupting their browsing experience.
⮕ Support Business Goals: Integrate a GDPR consent management tool with your current tools like analytics and marketing platforms, helping you continue to collect valuable data for analysis and marketing while staying compliant.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/benefits-of-consent-management-platforms-cmps-for-it-managers.png" alt="benefits of consent management platforms cmps for it managers" width="2826" height="2358" />
<h2>How AesirX Can Simplify Consent Management</h2>
<a href="https://analytics.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">AesirX Consent Management Platform</a> offers a seamless, efficient, and privacy-first solution for managing consent, meeting GDPR compliance and ePrivacy regulations for websites, without affecting the user experience.
Here’s what makes AesirX CMP different:
<div class="list-check-icon">
Simple Integration with WordPress and Other Platforms Easily install the AesirX CMP plugin on WordPress and other platforms. Just <a href="https://github.com/aesirxio/consent" target="_blank" rel="noopener" style="color: #1ab394;">download the plugin from GitHub</a>, install it, and you're ready to go—no coding or complex configurations required. 
Easy GDPR Compliance with Customizable Consent Banners Streamline GDPR compliance with customizable consent banners that meet legal standards. Tailor these banners to match your website’s look and messaging while maintaining regulatory compliance.
Integrate with Cookie-Free Analytics Using First-Party Data Integrate AesirX Analytics and BI to collect user insights with first-party data, eliminating the need for third-party cookies. This helps maintain compliance with GDPR and ePrivacy laws, while still providing valuable user behavior data. 
Decentralized Consent Management for Data Control Give users control over their data with a decentralized consent system. They can manage, update, and revoke their consent independently, promoting transparency and control.
Blockchain-Based Data Ownership for Better Security AesirX offers decentralized data ownership through its Shield of Privacy, built on Concordium’s blockchain infrastructure for added security and compliance, using pseudonymization and Zero-Knowledge Proofs (ZKPs) to protect sensitive information. All consent actions are recorded on the blockchain, providing transparent and auditable records.
Unique Consent Shield for Data Protection AesirX’s Consent Shield automatically scans your site for plugins that may collect data without consent, allowing you to block them until users provide consent - a feature that sets us apart in achieving GDPR compliance and protecting user privacy.
Free and Cost-Effective for SMEs AesirX CMP is free to use, offering SMEs an affordable solution to stay GDPR-compliant. Get expert-level consent management without the high costs, helping you reduce compliance risks while keeping your budget intact.
</div>
<h2>How to Install AesirX CMP on WordPress</h2>
<h3>1. Download and Install AesirX CMP</h3>
<ul>
<li aria-level="1">Download the plugin: Get the latest release from <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases" style="color: #1ab394;">AesirX CMP Plugin on GitHub</a>.</li>
<li aria-level="1">Install the plugin:
<ul>
<li aria-level="2">Log in to your WordPress admin panel.</li>
<li aria-level="2">Go to Plugins &gt; Add New.</li>
<li aria-level="2">Click Upload Plugin, select the downloaded file, and click Install Now.</li>
<li aria-level="2">Click Activate Plugin after installation.</li>
</ul>
</li>
</ul>
<h3>2. Register Your Shield of Privacy (SoP)</h3>
After activation, you'll be prompted to register your Shield of Privacy (SoP) to start your 14-day free trial with full features. (Your SoP serves as your AesirX Account ID, granting access to all AesirX solutions and licenses.)
<h4>Steps:</h4>
<ul>
<li aria-level="1">Enter your details:
<ul>
<li aria-level="2">Email</li>
<li aria-level="2">Shield of Privacy ID</li>
<li aria-level="2">Domain</li>
<li aria-level="2">Choose "Consent Management Platform" from the Solutions drop-down.</li>
</ul>
</li>
<li aria-level="1">Accept Terms &amp; Verify:
<ul>
<li aria-level="2">Check Accept Terms &amp; Privacy Policy.</li>
<li aria-level="2">Click “Click to start verification" → Send inquiry.</li>
</ul>
</li>
<li aria-level="1">Complete Setup:
<ul>
<li aria-level="2">Click How to get your Shield of Privacy &amp; License.</li>
<li aria-level="2">Click Update Domain.</li>
</ul>
</li>
</ul>
<h3>3. Update Your License to Continue</h3>
Before your trial ends, update your license to keep full access:
<ul>
<li aria-level="1">Go to the <a href="https://aesirx.io/licenses" target="_blank" rel="noopener" style="color: #1ab394;">AesirX Licenses page</a>.</li>
<li aria-level="1">Get your new license key.</li>
<li>Enter the key in the plugin settings under Your License Key.</li>
</ul>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/image.png" alt="image" width="1920" height="938" />
<h3>4. Set Up Consent Templates</h3>
<a href="https://aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">AesirX</a> offers two consent modes, both compatible with Google Consent Mode V2, but with enhanced compliance features:
<ol>
<li aria-level="1">Simple Consent Mode: No data is collected until users provide explicit consent.</li>
<li aria-level="1">Default Template: Tags are preloaded with denied parameters, ensuring no data collection until consent is granted. (Supports decentralized consent management enhanced privacy control).</li>
</ol>
<h3>Steps to Set Up Consent Templates:</h3>
<ol>
<li aria-level="1">
In the WordPress admin panel, go to Settings &gt; AesirX Consent Management &gt; Select Consent Mode.
</li>
<li aria-level="1">
Choose a template and customize the consent text.
</li>
</ol>
<ul>
<li aria-level="1">Update your privacy policy to explicitly state:
<ul>
<li aria-level="2">Who collects the data (your site or third-party services).</li>
<li aria-level="2">Why the data is collected (e.g., analytics, personalization).</li>
<li aria-level="2">What data is collected (cookies, form data).</li>
</ul>
</li>
</ul>
<ul>
<li aria-level="1">Keep the consent message simple, clear, and informative so users understand what they’re agreeing to and why it matters.</li>
</ul>
<ol start="3">
<li aria-level="1">(Optional) Enter your Google Tag ID and Google Tag Manager ID.</li>
<li aria-level="1">Click “Save Settings” to apply changes.</li>
</ol>
AesirX CMP enables you to create a fully branded, user-friendly consent experience with easy consent banner customization. Tailor banners to match your company’s style, provide clear opt-in options, and simplify consent management. This provides a professional, transparent, and <a href="https://privacyscanner.aesirx.io/first-party" target="_blank" rel="noopener" style="color: #1ab394;">GDPR-compliant user experience</a> for your visitors.
<div class="readmore ps-4 mb-2rem py-2 ms-4 border-start border-2 border-success">
Read more:
<a href="https://aesirx.io/documentation/analytics/how-to/customize-consent-modals-in-wordpress-with-aesirx-cmp" target="_blank" rel="noopener" style="color: #1ab394;">How to Customize the Consent Modal Style for Your WordPress Site Using AesirX Analytics &amp; CMP</a>
</div>
<h3><img src="https/api.aesirx.io/images/https/api.aesirx.io/images/update-your-license-to-continue.png" alt="update your license to continue" width="2172" height="1152" /></h3>
<h3>Step 5: Use AesirX Consent Shield for Plugin Detection and Blocking</h3>
To enhance GDPR compliance for websites and manage tracking, AesirX provides a Consent Shield feature to detect and block plugins and third-party trackers that may collect user data without consent.
<h4>Steps:</h4>
<ol>
<li aria-level="1">In your WordPress dashboard, go to Settings &gt; AesirX Consent Management.</li>
<li aria-level="1">Automatic Plugin Detection: AesirX Consent Shield will scan for plugins (e.g., JetPack) that may collect user data without consent.</li>
<li aria-level="1">Block Plugins: For flagged plugins, enable the option to block them from collecting data until the user provides explicit consent.&nbsp;</li>
</ol>
<h3>Step 6: Block Invasive Domains with AesirX Privacy Scanner and Consent Shield</h3>
You can also block third-party domains from tracking user data without consent.
<h4>Steps:</h4>
<ol>
<li aria-level="1">Go to&nbsp;<a href="https://privacyscanner.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">https://privacyscanner.aesirx.io</a> and enter your website URL to scan your site.</li>
<li aria-level="1">Review the scan results to identify any third-party trackers (e.g., pixel.wp.com).</li>
<li aria-level="1">Block Domains: In Consent Shield, enter the flagged domains and click Save.</li>
<li aria-level="1">Choose Script Blocking Options:
<ul>
<li aria-level="2">Only Third-Party Hosts (Default): Blocks third-party scripts but allows first-party scripts.</li>
<li aria-level="2">Both First and Third-Party Hosts: Blocks all scripts based on user consent.</li>
</ul>
</li>
</ol>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/block-invasive-domains-with-aesirx-privacy-scanner-and-consent-shield.png" alt="block invasive domains with aesirx privacy scanner and consent shield" width="2248" height="1348" />
<h2>Simplify GDPR Compliance for Your Website Today</h2>
AesirX CMP provides an efficient solution for IT managers by offering robust consent management without relying on third-party cookies. It helps <a href="https://privacyscanner.aesirx.io/first-party" target="_blank" rel="noopener" style="color: #1ab394;">GDPR compliance for websites</a> while protecting user privacy.
With Consent Shield, AesirX scans your site for plugins that might collect data without consent, blocking them until users approve. Additionally, blockchain-powered data ownership through the Shield of Privacy’s decentralized system stores user data securely, using pseudonymization to protect sensitive information and uphold compliance.
AesirX CMP also offers consent banner customization, allowing you to align banners with your website’s branding while respecting user privacy. This streamlines compliance processes and helps you deliver a GDPR-compliant user experience.&nbsp;
Protect user privacy and simplify GDPR compliance now—install <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener" style="color: #1ab394;">AesirX CMP</a> in minutes and integrate seamlessly with your website and tools.

Easily manage GDPR compliance for websites with AesirX CMP. Get customizable consent banners, cookie-free analytics, and tools to protect user privacy.

GDPR Compliance for Websites Made Simple with AesirX CMP

How to Simplify GDPR Compliance for Websites with AesirX Consent Management

Simplify GDPR compliance for websites with AesirX CMP. Automate consent, enable privacy-first analytics, and integrate effortlessly with WordPress.

Simplify GDPR Compliance for Websites with AesirX CMP

Google Maps is a key tool for displaying locations and directions on WordPress sites, offering valuable services for businesses and users.
However, embedding Google Maps raises significant privacy concerns, as it involves collecting user data such as location information and IP addresses without explicit consent. This can lead to <a href="https://aesirx.io/solutions/consent-management-platform#faqs" target="_blank" rel="noopener" style="color: #1ab394;">privacy compliance violations</a> under GDPR and ePrivacy Directive, which prioritize user consent and data protection.&nbsp;
In this article, we explore how to use AesirX Analytics and Consent Management Platform (CMP) to ensure privacy compliance while embedding Google Maps on your WordPress site.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/OG-going-compliant-with-google-maps-using-aesirx-analytics-and-cmp.png" alt="OG going compliant with google maps using aesirx analytics and cmp" width="1200" height="630" class="rounded-4 shadow-image" />
<h2>Understanding Privacy Concerns with Google Maps&nbsp;</h2>
When you embed Google Maps, Google’s tracking scripts are automatically activated, potentially collecting data about your site visitors before they have had the opportunity to provide informed consent.&nbsp;
The default behavior of Google Maps typically includes collecting IP addresses, location data, and user interactions, all of which are processed without transparent user control.&nbsp;
This automatic data collection runs counter to the principles of GDPR and ePrivacy, putting your site at risk of non-compliance, legal penalties, and loss of user trust.
<h2>Key Privacy Issues:</h2>
⮕&nbsp;Automatic Data Collection Without Explicit Consent: Google collects data such as user IP addresses and location information, and tracks interactions with the embedded map without obtaining prior user consent.
⮕&nbsp;Third-Party Tracking and Data Sharing: The data collected by Google is often shared with advertisers and other third-party entities without user awareness, leading to potential breaches in data protection laws.
⮕&nbsp;Insufficient Transparency and Accountability: Users are often not fully informed about the scope and purpose of data collection, contributing to a lack of transparency and user control.
Despite Google Maps recently announcing a privacy update regarding the storage of location history on users' devices rather than the cloud, concerns about automatic data collection and lack of explicit user consent remain, leaving websites embedding Google Maps at risk of non-compliance.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/understanding-privacy-concerns-with-google-maps.png" alt="understanding privacy concerns with google maps" width="942" height="852" class="rounded-4 shadow-image" />
<h2>Balancing Legal Obligations with User Consent Needs</h2>
While embedding Google Maps is a legitimate business practice to provide essential services, it does not absolve businesses from their obligation to obtain explicit consent for data processing activities that go beyond what is legally required.&nbsp;
Even though businesses may rely on legitimate interests to justify some aspects of data processing, this does not eliminate the need to provide users with clear information and choices.&nbsp;
Proper consent mechanisms, data minimization strategies, and technical safeguards, such as pseudonymization, are critical to align with GDPR’s requirements while still meeting user needs.
That’s where AesirX Analytics and Consent Management Platform steps in, providing a powerful way to uphold privacy standards without compromising the efficiency of your tracking.
<div class="readmore ps-4 mb-2rem py-2 ms-4 border-start border-2 border-success">
Read more:
<a href="https://aesirx.io/blog/aesirx/managing-consent-effectively-best-practices-for-hotjar-users" target="_blank" rel="noopener" style="color: #1ab394;"> Managing Consent Effectively: Best Practices for Hotjar Users</a>
</div>
<h2>Steps to Enable Compliance Using AesirX Analytics and CMP</h2>
<h3>1. Implement a Consent Management Platform (CMP)</h3>
The first step to enable compliance is to implement an effective Consent Management Platform (CMP). <a href="https://privacyscanner.aesirx.io/first-party" target="_blank" rel="noopener" style="color: #1ab394;">AesirX’s First-Party Foundation</a>, particularly AesirX Analytics and Consent Management Platform, provides a privacy-first solution designed to capture explicit and informed consent before any third-party content is loaded.
Setup Instructions:
<ul>
<li aria-level="1">Install and activate the AesirX First-Party Foundation plugin on your WordPress site.</li>
<li aria-level="1">Configure the consent banner to prominently display information about Google Maps’ data collection practices, including the purpose and scope of data processing.</li>
<li aria-level="1">Ensure that the <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">GDPR consent banner</a> requires users to actively opt-in before any Google Maps embeds are displayed. The banner should also provide options for users to withdraw their consent at any time, in line with GDPR’s user rights.</li>
</ul>
<h3>2. Lazy Load Google Maps</h3>
One of the most effective ways to comply with privacy requirements is by implementing lazy loading for Google Maps. Lazy loading ensures that the embedded content is only loaded after the user has provided consent, preventing premature data collection.
Setup Instructions:
<ul>
<li aria-level="1">Use a plugin like “WP Google Maps” that supports lazy loading functionality.</li>
<li aria-level="1">Configure the plugin settings to defer the loading of Google Maps scripts until after the user consents via the <a href="https://analytics.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">AesirX CMP</a>. This approach aligns with the ePrivacy Directive’s guidelines on avoiding pre-loading of tracking technologies​​.</li>
</ul>
<h3>3. Manual Embed with Privacy in Mind</h3>
For those who prefer manual control over the embedding process, it is possible to reduce the privacy impact by modifying the embed code to conditionally load based on user consent.
Setup Instructions:
<ul>
<li aria-level="1">Generate the embed code directly from Google Maps.</li>
<li aria-level="1">Use JavaScript logic or <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">AesirX CMP integration</a> to activate embeds only after receiving user consent,&nbsp;ensuring that tracking scripts are not auto-loaded.</li>
</ul>
<h3>4. Update Your Privacy Policy</h3>
Maintaining transparency is key to building trust and staying compliant. Your privacy policy should clearly articulate how Google Maps integration affects user data, detailing what information is collected, how it is processed, and what rights users have over their data.
Setup Instructions:
<ul>
<li aria-level="1">Explicitly mention the use of Google Maps in your privacy policy, including descriptions of the data collected, purposes, and third parties involved.</li>
<li aria-level="1">Provide clear guidance on how users can manage their consent preferences, including withdrawing consent and requesting the deletion of their data​​.</li>
</ul>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/maintaining-transparency-is-key-to-building-trust-and-staying-compliant.png" alt="maintaining transparency is key to building trust and staying compliant" width="942" height="794" class="rounded-4 shadow-image" />
<h2>How to Add Google Maps to WordPress Using AesirX Analytics &amp; CMP</h2>
<a href="https://aesirx.io/documentation/analytics/how-to/add-google-maps-to-wordpress-for-gdpr-compliance" target="_blank" rel="noopener" style="color: #1ab394;">Check out Google Maps How To Guide</a> which will walk you through the steps to add Google Maps to WordPress while achieving GDPR compliance using AesirX Analytics and CMP. By utilizing AesirX’s consent management and first-party analytics, you can maintain privacy compliance, minimize third-party data exposure, and deliver a seamless experience for your users.
<h2>Benefits of Using AesirX Analytics and CMP</h2>
<h3>Enhanced User Trust</h3>
Compliance with privacy regulations not only helps you avoid fines but also builds trust. Users are more likely to engage with a website that respects their privacy and provides them with control over their data.
<h3>Compliance Support</h3>
Properly <a href="https://aesirx.io/solutions/consent-management-platform#benefits" target="_blank" rel="noopener" style="color: #1ab394;">managing consent and data collection</a> minimizes the risk of hefty fines and reputational damage. Leveraging <a href="https://aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">AesirX’s privacy-first tools</a> ensures that your practices are aligned with GDPR and ePrivacy standards​​.
<h3>Improved User Experience</h3>
A transparent and user-centric approach to data privacy enhances the overall user experience. Visitors will appreciate having clear options and control, leading to more positive interactions with your site.
<h2>Complying with Privacy Standards for Google Maps Integration</h2>
Embedding Google Maps on your WordPress site does not have to come at the cost of user privacy. By integrating AesirX Analytics and CMP and following these compliance-focused strategies, you can offer valuable location services while adhering to GDPR and the ePrivacy Directive.&nbsp;
Ensuring compliance is not just about mitigating risks - it’s about establishing a foundation of trust that strengthens your brand and enhances user relationships.&nbsp;
For a privacy-complaint integration of Google Maps on your WordPress or WooCommerce site, <a href="https://analytics.aesirx.io" target="_blank" rel="noopener" style="color: #1ab394;">explore AesirX's Unified Analytics &amp; Consent Management Platform</a>, designed to protect user data while ensuring regulatory compliance.

Going Compliant with Google Maps using AesirX Analytics and CMP

 Blog Analytics

Learn how to integrate Google Maps on your WordPress site while protecting user privacy and complying with GDPR and ePrivacy regulations.

Going Compliant with Google Maps using AesirX Analytics

Privacy regulations like GDPR, CCPA, and the ePrivacy Directive are constantly changing, increasing the need for strong <a href="https://aesirx.io/solutions/consent-management-platform#benefits" target="_blank" rel="noopener" style="color: #1ab394;">Consent &amp; Compliance</a> measures and putting more pressure on businesses to adopt effective Consent Management Platforms (CMPs).
These platforms ensure user consent is collected, stored, and managed in line with legal requirements. However, with many CMPs to choose from, finding the right one for your business can be challenging.&nbsp;
To help guide your decision, here are 10 essential questions to ask when <a href="https://aesirx.io/blog/analytics/10-questions-to-ask-when-choosing-a-consent-management-platform" target="_self" style="color: #1ab394;">choosing a Consent Management Platform</a>:
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/og-10-questions-to-ask-when-choosing-a-consent-management-platform.png" alt="og 10 questions to ask when choosing a consent management platform" width="1200" height="630" />
<h2>1. Does the CMP Support the Regulations You Need to Comply With?</h2>
Depending on where your users are located, your business may need to follow different privacy regulations.&nbsp;Make sure the CMP you choose supports <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">GDPR &amp; Data Compliance</a>, including major laws like GDPR, CCPA, and any other relevant regulations, to ensure your business meets all necessary privacy requirements depending on where your users are located.
Why this matters: A CMP that meets global privacy requirements helps you avoid fines and ensures you’re compliant no matter where your users are based.
<h2>2. Is the CMP Customizable to Fit Your Brand and User Experience?</h2>
When choosing a Consent Management Platform (CMP), selecting one that allows customization to fit your brand’s design is key. Look for a CMP that enables you to tailor consent banners and user interfaces to match your website’s look and feel.
Why this matters: Look for a CMP that enables you to tailor <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">Customizable Consent Banners</a> and user interfaces to match your website’s look and feel, ensuring a seamless integration with your brand’s design.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/is-the-cmp-customizable-to-fit-your-brand-and-user-experience.jpg" alt="is the cmp customizable to fit your brand and user experience" width="942" height="804" />
<h2>3. How Does the CMP Handle Consent for Cookies and Trackers?</h2>
Cookies and trackers often require explicit consent from users. It’s important to understand how the CMP handles <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">Cookie Consent Management</a>, including how it categorizes cookies, offers granular consent options, and clearly communicates what users are consenting to.
Why this matters: Effective management of cookie consent ensures compliance with privacy regulations like GDPR. Clear and manageable consent options allow users to make informed decisions about their data.&nbsp;
<h2>4. Does the CMP Support Multiple Languages?</h2>
When choosing a consent management platform, make sure it offers support for multiple languages. This is important if your website has users from different countries. A CMP that supports various languages ensures that users see consent information in their preferred language, making it easier for them to understand and give consent.
Why this matters: A CMP with <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">Multilingual Support</a> ensures that users see consent information in their preferred language, making it easier for them to understand and give consent.
<h2>5. Can the CMP Manage Consent Across Multiple Channels and Devices?</h2>
Today’s users engage with businesses through websites, apps, and various devices. Your CMP should support <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">Cross-Device Consent Management</a>, ensuring that user preferences are consistently respected across websites, apps, and various devices, regardless of how or where they interact with your business.
Why this matters: Effective consent management across different channels builds user trust and helps ensure ongoing compliance with privacy regulations.
<h2>6. Does the CMP Provide Consent Records and Audit Trails?</h2>
A key requirement of GDPR and similar regulations is to keep clear records of user consent. Make sure the CMP you choose can securely record and store all consent actions, including any changes or withdrawals made by users, and that it provides easy access to <a href="https://aesirx.io/documentation/cmp" target="_blank" rel="noopener" style="color: #1ab394;">Audit &amp; Consent Records</a> for compliance and auditing purposes.
Why this matters: Accurate consent records help demonstrate compliance and avoid fines, ensuring you meet legal requirements and manage user data properly.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/does-the-cmp-provide-consent-records-and-audit-trails.png" alt="does the cmp provide consent records and audit trails" width="942" height="827" />
<h2>7. What Kind of Reporting and Analytics Features Does the CMP Offer?</h2>
To effectively manage consent, you need to understand how users interact with your consent banners. Choosing a consent management platform that offers detailed <a href="https://aesirx.io/solutions/consent-management-platform#features" target="_blank" rel="noopener" style="color: #1ab394;">Analytics &amp; Reporting</a> on key metrics—such as acceptance rates, consent withdrawals, and user interactions—can provide valuable insights to refine your consent process and make informed improvements.
Why this matters: Clear analytics help you present consent options more effectively, leading to better user engagement and ensuring compliance with regulations.
<h2>8. Does the CMP Integrate with My Existing Tools?</h2>
Look for a CMP that offers seamless <a href="https://aesirx.io/documentation/cmp" target="_blank" rel="noopener" style="color: #1ab394;">Integrations &amp; APIs</a> to ensure data flows smoothly between platforms and that user preferences are respected at every stage of their journey. Look for a CMP that integrates seamlessly with these tools to ensure that data flows smoothly between platforms and that user preferences are respected at every stage of their journey.
Why this matters: Smooth integration helps avoid data silos, making sure all customer touchpoints are compliant and consistent.&nbsp;
<h2>9. How Easy Is It to Implement and Maintain the CMP?&nbsp;</h2>
Ease of implementation is key when choosing a consent management platform. Check if the CMP provides plugins or APIs for easy integration with your existing systems and if it comes with clear documentation and support. After you set it up, it should require minimal ongoing maintenance while still offering robust features.
Why this matters: A straightforward implementation process saves time and resources, and an easy-to-manage platform ensures you stay compliant with minimal effort.
<h2>10. Does the CMP Manage Consent for First-Party Data Collection?</h2>
In addition to cookies, your business might collect first-party data through forms, subscriptions, or user accounts. Make sure the CMP can handle consent for these types of data as well, letting users control how their personal information is used.
Why this matters: Managing consent for first-party data is essential for complying with regulations and fostering trust with your users.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/managing-consent-for-first-party-data-is-essential-for-complying-with-regulations-and-fostering-trust-with-your-users.png" alt="managing consent for first party data is essential for complying with regulations and fostering trust with your users" width="942" height="700" />
<h2>Choose the Right CMP with Confidence</h2>
Choosing a Consent Management Platform involves balancing compliance with user experience. By asking the 10 essential questions outlined, you can ensure that the CMP you select meets your privacy needs and builds user trust.
AesirX offers an effective solution with <a href="https://aesirx.io/solutions/analytics" target="_blank" rel="noopener" style="color: #1ab394;">AesirX Analytics</a> &amp; <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener" style="color: #1ab394;">CMP</a>, which combines consent management with first-party analytics. Utilizing advanced Concordium blockchain technology, AesirX provides a secure and transparent way for users to manage their consent preferences.
AesirX Analytics &amp; CMP excels with customizable consent banners, multilingual support, and consistent management across devices. It efficiently handles user consent, first-party data, and maintains secure consent records.
With valuable analytics and straightforward integration, AesirX helps you stay compliant with privacy regulations and achieve your marketing goals.
Download AesirX Analytics &amp; CMP from the <a href="https://wordpress.org/plugins/aesirx-analytics/" style="color: #1ab394;">WordPress repository</a> and learn how to customize your consent modal at <a href="https://aesirx.io/documentation/analytics/how-to/customize-consent-modals-in-wordpress-with-aesirx-cmp" target="_blank" rel="noopener" style="color: #1ab394;">our documentation</a>.

10 Questions to Ask When Choosing a Consent Management Platform

Learn 10 key questions for choosing a Consent Management Platform and how AesirX Analytics & CMP can help with privacy compliance and user experience

The world is making a slow shift from retargeting to pretargeting in marketing. Anyone in the digital marketing industry knows that customer insights are needed to provide a meaningful customer experience. Yet, for years, data collection from online users has meant violation of privacy through invasive 3rd-party cookies, 3rd-party JavaScripts, and tracking pixels - to then being targeted over and over again with the same ads. 
However, there are much better ways to do customer-centric marketing - more ethically, using a compliant <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">consent management platform</a> in line with GDPR plus other regional legislation by using 1st-party data. This means Analytics (an alternative to the likes of Google) that only collects data via a <a href="https://aesirx.io/solutions/analytics" target="_blank" rel="noopener">privacy-first analytics solution</a> through a locally hosted 1st-Party JavaScript Collector.
<img src="https/api.aesirx.io/images/from-retargeting-to-pretargeting-in-marketing.jpg" alt="from retargeting to pretargeting in marketing" width="942" height="531" />
<h2>We need to talk about Retargeting</h2>
For decades, the world of online sales and e-commerce has built its platforms based on the biggest potential customer segment. However, that’s not an ideal way to handle the multiple different customer experiences that each customer segment has.
The problem is, in the late stages of the customer journey, competition is high, and shoppers already know what they want. For years marketers have jumped in using Adwords, FB Ads, and when carts are abandoned, Retargeting and abandoned cart tactics. The focus is on product marketing and pushing product sales.
Late customer journey visitors often have low loyalty, are very price-focused, and shop around from order to order. So why base your entire digital marketing strategy on trying to win customers back that you already lost?
The majority of online platforms integrate with 3rd-party cookies, while others move to <a href="https://aesirx.io/solutions/first-party-server" target="_blank" rel="noopener">first-party server tracking</a> to avoid external script loading, which in turn bloats your load time and hurts your search engine rankings over time.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-stages-of-the-customers-journey.jpg" alt="pretargeting in marketing stages of the customers journey" width="942" height="1005" />Pretargeting in marketing - stages of the customers’ journey
<h2>Early Customer Journey</h2>
To understand these problems and their solutions better, it’s important to know the stages of the customer journey:
STEP 1: Start of the customer journey; very much unaware and with no intent. STEP 2: First step into the customer journey; low intent. STEP 3: Middle of the customer journey; more aware but not sure. STEP 4: Product-based marketing with high intent, and late customer journey.
The earlier you engage with your potential customers, the higher the potential of conversions, and the earlier you get to acquire loyal customers and ambassadors.
A great way to move potential customers through the 4 stages of the customer journey is often by “education” so that you make the unaware aware.
<h2>The Solution: Pretargeting in Marketing</h2>
Retargeting works! But not very well compared to what could be done when you work with your potential customers from the first touchpoint, instead of at the last. Pretargeting is the ability to utilize the information you have from your customers to personalize their customer journey. By intentionally mapping the customer journey and matching the customer experiences with the clarification points &amp; the potential customer (type) needs, you can move beyond account-based marketing and the very late customer journey into the first phases by utilization of behavioral data and mapping - and matching it into the different designed User Experiences.
<h4>Personalization = Meaningful Customer Experiences</h4>
While the marketing of the past heavily relied on a one-size-fits-all approach for all types of customers, the modern marketplace requires a more flexible and targeted approach. Reaching the right customers at the right time is far more effective than taking a mass approach due to evolved individual needs and wants.
There are 5 main types of customers in marketing for which businesses need to tailor attraction and retention techniques. The key is to personalize marketing strategies and target the right audience with the right approach based on the customer experience and behavior of different groups.
<ul>
<li>Loyal customers</li>
<li>Impulse shoppers</li>
<li>Bargain hunters</li>
<li>Reluctant customers</li>
<li>Need-based customers</li>
</ul>
To gain insights into the customer experience to tailor your targeting approach and touchpoints, you need data about their behavior, sources of traffic, demographics and interests. That’s where first-party data comes in.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-only-use-1st-party-data.jpg" alt="pretargeting in marketing only use 1st party data" width="943" height="531" />Pretargeting in marketing: Only use 1st-party data
<h4>Take Advantage of First-party Data</h4>
What is first-party data?
<ul>
<li>Information collected directly from your audience or customers.</li>
<li>Data from behaviors, actions or interests demonstrated across your website, app, CRM, subscription data, and social data.</li>
<li>High value, accurate, relevant, and quality data because it’s collected directly from the source. It’s also available to you at no cost.</li>
</ul>
Benefits of using first-party data
<ul>
<li>Predict future patterns.</li>
<li>Gain audience insights.</li>
<li>Personalize content and advertisements.</li>
</ul>
How to collect first-party data
If you integrate a Digital Experience Platform, such as AesirX, you can gather the data from various sources and store it in one place. You can also pull data from other sources, such as CRM, ERP, Social Media, or a <a href="https://pim.aesirx.io" target="_blank" rel="noopener">product information management platform</a> (PIM).
Customers might give you information when they sign up for your email list or buy a product from your website. Once you have all of the information in the system, you can manage, analyze and activate it all together for a holistic customer understanding.
Why is first-party data best for business?
Any company not collecting and activating first-party data from their properties is basically leaving money on the table. Taking control of first-party data should be a priority for any company that wants to monetize, learn from, and use the asset to scale valuable audiences, deepen engagement with consumers and improve ROI.
<img src="https/api.aesirx.io/images/pretargeting-in-marketing-make-it-customer-centric.jpg" alt="pretargeting in marketing make it customer centric" width="943" height="531" />Pretargeting in marketing: Make it customer centric
<h2>How to do Customer Centric Marketing</h2>
Visitor Patterns
1. Meta Pattern Insights From Customer Journey Mapping - Look beyond Account Based Marketing (ABM) and optimize the user experience for all visitors.
2. Behavioral Data to Personalize - Analyze the Customer Journey and create Customer Patterns to use as a base for Personalization.
3. Clarify Pain Points - Find crucial pain points in the Customer Journey and personalize them to increase conversions by up to 400%.
4. Convert Visitors to Customers - Meeting each potential customer with a more meaningful experience leads to high conversion rates.
Pretargeting
1. Personalization from First Visit - Each Customer Journey Pattern triggers personalization even from the first visit.
2. Paid Advertising Integration - Integrate to FB Conversion API or other channels to enrich from first visits from paid channels.
3. Visitor Behavioral Data - Monitor behavioral data points and use them for real-time personalization with AesirX CTA Modules.
4. E-commerce Preference Matching - Full e-commerce tracking and preference matching, recommend products or personalize the experience.
5. Dynamic Pricing - Utilize a combination of behavioral, geographic, historical and other data sources to implement dynamic pricing.
New Ways of Retargeting
1. Abandoned Cart - As data is collected first-party, it is still possible to trigger an abandoned cart in a first-party DXP like AesirX.
2. Lead Gen - Trigger real-time lead gen based on company, geographical, behavioral, or purchasing data.
3. Onsite Retargeting - Intelligent retargeting based on behavioral triggers to create a more relevant customer journey.
4. Newsletter Triggers - Trigger newsletters based on a full range of first-party data points.
<h2>AesirX: The Future of Ethical Marketing Technology</h2>
AesirX is building the world’s first fully legal, first-party MarTech stack — 20 solutions in just 2 years, all open source and privacy-first by design.
AesirX Analytics is a <a href="https://aesirx.io/solutions/analytics" target="_blank" rel="noopener">first-party web analytics platform </a>that enables businesses to collect, store, and analyze data in a fully compliant and privacy-centric way. As a true alternative to tools like Google Analytics, it ensures data ownership, respects user privacy, and aligns with GDPR and other global data protection regulations.
So now everyone has the choice to move away from retargeting and, instead, to pretargeting in marketing.
Discover the complete suite of modern marketing solutions — from analytics to personalized experiences — all within a fully legal and transparent MarTech ecosystem. Read the full story at <a href="https://aesirx.io/solutions" target="_new" rel="noopener" class="" data-start="277" data-end="327">aesirx.io/solutions</a>

AesirX Analytics enables compliant pretargeting powered by first-party data to personalize customer journeys from the first visit

Pretargeting with AesirX Analytics for Growth

Use AesirX CMP to shift to pretargeting strategies that are fully compliant with GDPR and prioritize user privacy

Consent-Based Pretargeting: AesirX CMP Insight

Discover how AesirX helps marketers move from retargeting to pretargeting using ethical, 1st-party data strategies.

Pretarget with AesirX: Right Products, Right Time

From Retargeting to Pretargeting in Marketing

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