AesirX Features: Consent Categories

Consent is often treated as a single decision, which hides how users respond to individual tracking categories. When outcomes are collapsed into one opt-in rate, it becomes difficult to understand whether users are comfortable with certain categories while rejecting others, or how those patterns change over time.

Consent Categories addresses this by breaking consent behavior down at category level. Instead of focusing on overall consent, Consent Status Per Category shows how each category, such as Analytics, Advertising, Functional, or Custom, is accepted or rejected as recorded by the CMP. This provides a clear snapshot of category-level outcomes.

Accepted Consents Per Category and Rejected Consents Per Category add a time dimension, showing when categories are accepted or rejected across the selected date range. Together, these views reveal how category responses evolve rather than presenting consent as a static result.

From a technical perspective, the data reflects recorded consent states per category, not inferred intent or user profiling. This makes it suitable for reporting, review, and comparison across sites or configurations. Over time, Consent Categories helps teams replace assumptions with observable patterns when reviewing category performance and consent design.