Head of Product Marketing

Position: Head of Product Marketing
Company: AesirX.io

Equity Compensation: 0.50% (valued at $75,000 USD)
Experience: 10+ years in product marketing, tech, or SaaS environments.
Commitment: No salary for the first 6 months; equity vested during this period.

Position Summary

AesirX is looking for a strategic and hands-on Head of Product Marketing (based in EU or US) to craft and execute our go-to-market strategy. This person will be instrumental in shaping the way AesirX communicates with our audiences, driving product adoption, and creating a strong market presence in the privacy-focused, open source, and Web3 ecosystem. You will work closely with the founder, Ronni, and collaborate across teams to tell the story of AesirX's innovative solutions, supporting our mission to bring compliant, decentralized technology to the forefront.

The Head of Product Marketing will play a vital role in bridging the gap between product development and customer engagement, ensuring we maintain alignment with our product vision while effectively communicating the value proposition of our solutions to the market.

Core Responsibilities

1. Product Messaging & Positioning

• Develop compelling product messaging that articulates AesirX's value proposition across WordPress, Joomla, and Web3 ecosystems.
• Position AesirX's solutions effectively in the privacy-first and compliance-centric markets, emphasizing differentiation through open-source and blockchain integrations.
• Craft targeted messaging to connect with various audience types—especially those skeptical of blockchain but supportive of sustainable, transparent solutions.

2. Go-to-Market Strategy & Product Launches

• Lead product marketing efforts for new feature launches and product expansions, working closely with development and sales teams.
• Develop go-to-market plans and playbooks that highlight privacy compliance features, blockchain integrations, and scalability benefits.
• Plan structured timelines and align with technical development for proactive marketing launches, rather than reactive promotion.

3. Audience Insight & Competitive Analysis

• Conduct market research to understand customer needs, market trends, and competition.
• Provide actionable insights that influence product roadmap and feature prioritization, ensuring AesirX is always ahead in privacy compliance and open source capabilities.

4. Content Development & Campaign Management

• Collaborate with and guide the content team to produce engaging product content, including core data documents, whitepapers, blog posts, videos, email newsletters, and case studies.
• Develop integrated marketing campaigns that emphasize AesirX's unique value in privacy compliance, transparency, and decentralized technology.

5. Community Engagement & Strategic Partnerships

• Build a loyal community around AesirX, engaging with open-source developers, blockchain enthusiasts, and the privacy-conscious audience.
• Drive strategic partnerships and collaboration with companies that share our privacy-first values, expanding AesirX's visibility and credibility.

Candidate Profile

Must-Have Experience:

• 10+ years in product marketing, ideally within tech, SaaS, or open source environments.
• Proven track record of leading successful product launches and creating GTM strategies.
• Strong background in communicating privacy and compliance-focused solutions in B2B environments.
• Experience in translating complex, technical product offerings into customer-friendly language that resonates with various audiences.

Preferred Experience:

• Familiarity with blockchain concepts and decentralized identity, especially in a compliance context.
• Hands-on experience with content marketing, including managing digital channels and working with influencers.
• Strong understanding of the open source community dynamics, developer relations, and privacy-first market positioning.

Why This Role is Exciting

• Strategic Leadership: As the Head of Product Marketing, you'll be at the intersection of product development, market strategy, and community engagement—shaping how AesirX brings its privacy-first solutions to the world.
• Meaningful Mission: Join a mission-driven team that aims to make privacy-compliant, blockchain-integrated technology accessible and impactful for everyone.
• Collaborative Environment: Work closely with Ronni and other business leaders to craft a shared vision for AesirX's growth in the privacy and open-source space.
• Opportunity for Growth: AesirX is expanding quickly, and this role presents an opportunity for you to shape our trajectory as a market-leading privacy-first technology company.

Contact:

Ronni K. Gothard Christiansen
ronni@aesirx.io