Data is the new type of “capital,” helping businesses increase their competitiveness.
Ronni K. Gothard Christiansen’s interview with Vietnam Economic Times / VnEconomy on Vietnam’s new Personal Data Protection Law (PDPL) has just been published.
The article explains why PDPL means businesses must start treating personal data as a new kind of regulated capital - and why “track first, ask later” will no longer be acceptable once the Law and its Guiding Decree are in full force from January 1st 2026.
Key themes in the article:
- PDPL + the Law on Data as the new legal “stack” for data in Vietnam.
- Consent-before-tracking architectures instead of silent cookies, pixels and SDKs.
- Behavioural data being treated as sensitive personal data.
- The reality that more than 90% of .vn websites are not yet technically ready.
- How Vietnam can turn compliance into a sovereign data advantage and become a regional model in Asia.
AesirX are proud to contribute from the web-facing technical side (consent, tracking, cross-border flows, first-party data).
For internal and non-web data governance, Ronni strongly recommends working with local firms who live and breathe PDPL and the Law on Data.
Read the full eMagazine article
Vietnam Economic Times / VnEconomy: https://vneconomy.vn/luat-bao-ve-du-lieu-ca-nhan-du-lieu-la-loai-von-moi-giup-tang-canh-tranh-cho-doanh-nghiep.htm
