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AesirX Analytics JavaScript
AESIRX ANALYTICS JS
Track What Creates Value, Not Just Traffic
A first-party JavaScript analytics layer that captures real user actions and campaign signals inside your domain and sends them to your Analytics PWA and First-Party Server instead of third-party platforms.
More Than Just Analytics
AesirX Analytics JS is a lightweight JavaScript SDK that forms the data collection layer of your first-party analytics stack, giving you a behavioural data layer you control instead of a SaaS dashboard you depend on. It captures behavioural data without cookies, cross-site IDs, or hidden enrichment and keeps everything inside your own infrastructure.
It connects directly to your AesirX First-Party Server or backend endpoint, where the Analytics (BI) PWA processes events, journeys, and campaign signals without leaking user behaviour to external platforms.
Whether you build in Next.js, React, Vue, Laravel, headless architectures, SPAs, PWAs, or dapps, AesirX Analytics JS fits into any modern frontend and aligns with first-party measurement rules under GDPR, ePrivacy Directive 5(3), and the Digital Omnibus.
Key Benefits
First-Party Data Control
Data is collected under your domain and sent only to your first-party endpoint, never to external SaaS services.
No Third-Party Identifiers
Removes cookies, fingerprints, cross-site IDs, and other AdTech elements that introduce profiling and compliance risks.
Lightweight Performance
Runs without heavy scripts or external lookups, keeping your pages fast and your analytics footprint minimal.
Zero Data Leakage
No hidden enrichment, “phone-home” calls, or shadow APIs, so user behaviour remains private by default.
Simple Pricing Tiers
Choose a tier for your domain needs – no traffic limits or hidden fees. Lower rates as you scale.
Flexible Deployment
Integrates with any CMS, app, or dapp and connects to your backend without restructuring your existing stack.
Feature Highlights
Cookie-Free, First-Party Tracking
Collects analytics directly under your domain without cookies, cross-site IDs, fingerprinting, or third-party beacons.
Event & Goal Tracking (No Code Needed)
Captures clicks, form submissions, checkouts, and key actions through a lightweight client-side script with no tagging complexity.
Advanced UTM & Campaign Reporting
Collects UTM parameters at the browser level so attribution and campaign performance reflect first-party data instead of SaaS dashboards.
UTM Value Mapping
Forwards clean UTM signals to your endpoint, enabling fiscal weighting and journey valuation without sharing marketing intelligence externally.
First-Party Tag Management
Works with consent governance so non-essential or third-party tags activate only under the right conditions and never preload.
Self-Hosted, Scalable & Secure
Links to your first-party server or backend so you control data residency, security posture, and growth across multiple domains.
No Third-Party Identifiers
Applies the right consent model automatically for each region using Geo-Handling and Global Privacy Control signals to support compliance worldwide.Zero Data Leakage
No hidden enrichment, no “phone home” telemetry, and no silent domain requests. Behavioural data stays controller-owned.
Lightweight Performance
Runs with minimal overhead and no external lookups, keeping page load times fast and reducing script weight on every frontend.
How To Get Started
1
SET UP FIRST-PARTY SERVER
Deploy AesirX First-Party Server or connect your own backend. This becomes the private endpoint where analytics data is stored and processed under your governance. It replaces the need for any third-party analytics infrastructure.
2
CONFIGURE ANALYTICS (BI) PWA
Log in to the Analytics (BI) PWA, connect your domain, and define how events, UTMs, and journeys are handled. This activates your reporting layer, turning raw signals into measurable sessions, flows, and campaign value.
3
INSTALL ANALYTICS JS COLLECTOR
Add the standalone JavaScript SDK to your frontend. It captures real user actions and campaign signals in the browser and forwards them directly to your First-Party Server and Analytics PWA, completing the first-party analytics stack.
Works with Your Existing Stack
AesirX Analytics JS drops into any frontend and begins capturing first-party events and campaign signals without changing how your current stack operates – it works with popular tools like:
eCommerce platforms
Collect first-party store events without third-party analytics.
Marketing & acquisition channels
Capture UTMs and campaign traffic as users arrive on your site.
Frontend frameworks & storefronts
Install in the browser to collect data you fully own.
Why Industry Leaders Choose AesirX
Frederic Legros
Agriculture & Manufacturing
Richard Yolland
Head of Solution Engineering
I thought our site was fine, but AesirX revealed tracking issues we’d overlooked. We now use AesirX to stay fully compliant.
Blockchain & Technology
Thomas Andersen
Legal & Compliance Services
Mikael Breinholst
Marketing & Digital Agency
Award-Winning Privacy Innovation
“No brainer if you care about privacy – Privacy becomes more and more important and this is a tool that can just achieve that.”
Verified AesirX User
“Wow, This is the Ultimate Privacy Compliance Solution – If you don't try this for yourself, you are missing out. ”
Verified AesirX User
“As full compliance with all privacy laws and regulations is complex, it is most beneficial to leave the topics in the hands of experts.”
Verified AesirX User
Flexible Plans for Every Project
Need more details? Go to our full pricing table to see the details of each feature.
See Analytics PricingBring value-driven analytics to your client stack
Add AesirX Analytics JS to your client projects for real first-party data, clearer revenue paths, and analytics that never leak user behavior.
People Also Ask
It replaces third-party analytics scripts with a first-party data collector that feeds the AesirX analytics stack. Behavioural and campaign signals stay inside your domain and flow into your First-Party Server and Analytics (BI) PWA instead of external SaaS tools. This removes legal uncertainty, avoids data-sharing risks, and creates a measurable service partners can deliver without relying on BigTech.
Traditional tools send data to external platforms, which can trigger consent issues, profiling risks, and increasing governance costs. Analytics JS gives you or your clients a clean, first-party data path that is easier to defend, document, and scale.
Yes. AesirX Analytics JS is not a Consent Management Platform, so it does not handle user consent by itself. Any analytics, even first-party and cookie-free measurement, must respect consent rules under the ePrivacy Directive and GDPR. AesirX CMP provides the consent interface and logic, while Analytics JS collects data only after those choices are applied, keeping the measurement path lawful and first-party.
Yes. It captures events and UTM data directly in the browser, enabling you to see (or show clients) which actions and promotions create value, without exposing campaign intelligence to third parties.
The data stays on your (or your client’s) chosen infrastructure through the First-Party Server, and is analysed inside the Analytics (BI) PWA. Nothing is sent to external SaaS platforms. Ownership, residency, and governance remain with the controller, not a vendor, so partners can include analytics ownership within their managed service offerings.
It turns analytics into an installable service with recurring revenue. Partners can sell migration, setup, endpoint deployment, tracking configuration, and ongoing reporting without tying their value to a SaaS vendor.
It integrates into any frontend and does not require platform migrations. Partners can implement it alongside existing tools, gradually moving clients toward a first-party, predictable, and privacy-aligned measurement model.
The evolution of Aesir is Aesir + 
(the Norse symbol for Necessity)"Needed in order to achieve a particular result"
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