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AesirX Features: Global Privacy Control (GPC)
GLOBAL PRIVACY CONTROL (GPC)
Respect privacy signals your visitors send automatically
When a browser sends a GPC signal, AesirX CMP prevents optional tracking from loading and treats the signal as an opt-out or declined consent based on region.
Why Global Privacy Control (GPC) Matters
Visitors increasingly expect websites to honour privacy choices across devices and browsers. Tools like Global Privacy Control (GPC) express those preferences automatically, without requiring a visitor to click a button or review a banner. Yet many sites still ignore GPC signals, apply inconsistent tracking, or require manual opt-out processes. This leads to unwanted data collection, fractured user journeys, and technical debt because teams must retrofit behaviour on every project.
Global Privacy Control (GPC) in AesirX CMP recognises when a visitor’s browser sends a GPC signal and applies an immediate opt-out for non-essential tracking. In regions that require opt-in, the signal is treated as a refusal of consent. AesirX updates the interface to reflect this state and relies on a small file placed in the site’s /.well-known folder so browsers know the website supports GPC, without any action from the user.
For organisations working across jurisdictions, this removes guesswork and manual setup. GPC becomes a predictable trigger, so optional tracking disables itself wherever the browser supports the signal, without requiring any separate consent flow.
Trusted by Organizations Across Industries
Built for organizations where data protection meets performance
Agencies
Applies GPC-driven opt-outs without duplicating consent setups.
E‑commerce & Retail
Stops remarketing tags when GPC signals arrive.
Financial Services
Disables optional tracking when privacy tools are active.
Publishing & Media
Responds to reader browser privacy signals instantly.
Public Sector & Education
Reduces optional tracking without user steps.
Healthcare
Blocks optional scripts when GPC tools request privacy.
Legal Services
Supports browser-based opt-out mechanisms at source.
Travel & Hospitality
Removes optional tags for travellers using GPC-enabled browsers.
How it works
Uses browser GPC signals to trigger opt-out and requires a gpc.json policy file
Recognises GPC privacy signals
Stops optional tracking immediately
Confirms site support for GPC
AesirX CMP applies GPC signals before any optional tracking loads. In regions that use an opt-out model, the signal works as an immediate opt-out. In regions that require opt-in, it is treated as a refusal of consent. Optional scripts never start, and the interface reflects this choice automatically. A small file in the site’s .well-known folder lets supported browsers recognise that the website honours GPC without any user action.
Test with a GPC-enabled browser extension to confirm the interface shifts to opt-out without clicking your consent banner.
Note that AI Auto-Blocking works for plugins and scripts loaded through WordPress’ standard architecture. Scripts hardcoded in theme files are not detected and must be added to blocking rules manually
Available On
Aesirx Consent Management Platform
WordPress
Aesirx Consent Management Platform
JavaScript
Compare the Difference
Instead of this...
Do this with AesirX
No recognition of browser privacy tools
Honours browser privacy flagsManual opt-outs required per visitorStops optional tracking on loadOptional tracking runs despite signalsUpdates USP API automaticallyInconsistent regional behaviourPredictable signal-driven behaviourHard to manage across frameworksSimplifies privacy handling at scaleBrowser signals drive real opt-out actions automatically.
Proof That It Works
1Trust Checklist
Signal-based behaviour
Consistent opt-out state
Recognised privacy signals2Release Highlights
AesirX CMP for WordPress v1.4.0: GPC Compliance Now Supported
AesirX CMP for WordPress v1.4.0 adds Global Privacy Control (GPC) support, enabling automatic opt-outs and stronger compliance with global privacy laws.
READ MORE3Privacy Rules Covered
People Also Ask
Privacy signals can differ between visitors, devices, and browsers. AesirX uses GPC to apply opt-out behaviour consistently wherever supported, removing the need to build separate consent rules or maintain exceptions.
Once enabled, AesirX handles GPC signals automatically. Optional tracking is disabled at the browser level, so implementers do not need to adjust tags, modify firing rules, or maintain a separate logic path for privacy-aware users.
Manual opt-outs rely on user interaction and UI placement. AesirX interprets browser signals directly, applying opt-out behaviour before scripts run, reducing the risk of accidental tracking or misaligned tag activation.
Yes. When GPC is active, AesirX updates U.S. privacy signals used by compatible platforms. This aligns tracking behaviour with the visitor’s stated preference, helping avoid inconsistent states across analytics and ad tooling.
Once deployed, AesirX handles GPC behaviour the same way everywhere. Teams avoid re-architecting privacy logic per site, maintain a single implementation standard, and reduce the risk of compliance drift during updates.
The evolution of Aesir is Aesir + 
(the Norse symbol for Necessity)"Needed in order to achieve a particular result"
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