AesirX Analytics v1.0.0

NEW YORK, DECEMBER 5, 2025 – AesirX today announces the release of AesirX Analytics v1.0.0, introducing UTM Value Mapping, a feature that assigns real monetary value to campaigns directly inside a first-party analytics stack. 

This milestone shifts the focus from AesirX CMP – strengthening their consent-before-tracking model and building out their standalone JS version – back to analytics, giving organizations a compliant way to quantify marketing performance without third-party tracking.

This turns analytics from a passive reporting layer into a source of verified business intelligence: one where every click, visit, and campaign carries a measurable contribution, defined by the organization that owns the data, not by a third-party platform.

The problem: traffic is easy, value is hard

Most analytics tools will tell you how many sessions came from:

• utm_source=facebook
• utm_medium=cpc
• utm_campaign=bf2025
• utm_content=ad-1
• utm_id=001
• utm_term=this-product
• website=aesirx.io

But they won’t tell you, in a clean, controllable way:

• What each visit from that campaign is worth to your business.
• How to standardize and document your UTM usage over time.
• How to avoid the mess of Facebook, facebook, fb, FB-ads and other naming chaos.

So teams fall back to:

• Manually updated UTM spreadsheets.
• Internal “UTM calculators” to generate URLs.
• A lot of guesswork when someone asks:
  “What did this campaign actually generate in value, not just clicks?”

AesirX Analytics already offers first-party UTM tracking and a built-in UTM generator. With UTM Value Mapping, they’re closing the loop:

What’s new for AesirX Analytics 1.0.0?

In AesirX Analytics 1.0.0, you’ll find a new option under the Tracking menu:

Tracking → UTM Value Mapping

This lets you create simple, readable rules like:

• “Every visit with utm_source=facebook and utm_campaign=bf2025 is worth 5 USD”.
• “Every event where utm_medium=email and event type = signup is worth 20 EUR”.

Each rule has:

• Conditions based on UTM parameters.
  • utm_source, utm_medium, utm_campaign, utm_term, utm_content,utm_id,utm_term,website
• Optional context (e.g. landing page, event type).
• A value (numeric amount).
• A currency (e.g. USD, EUR, VND).
• A value type (per visit, per event, etc.).

Once configured, AesirX Analytics automatically:

1. Matches incoming sessions/events to your value rules.
2. Assigns the defined value in the selected currency.
3. Aggregates this into your UTM and campaign reports.

You’ll be able to see, inside AesirX Analytics:

• Total value per UTM campaign, source, medium.
• Average value per visit for each campaign.
• Value per event (e.g. signup, lead submission, etc.).

Built-in UTM hygiene: less chaos, more control

UTM spreadsheets became popular not for calculations, but for control: they limit parameter values, record created links, and turn internal codes into readable labels. AesirX have brought those benefits into their Analytics.

1. Controlled UTM parameter values

When you define value rules, each UTM field is backed by:

• Dropdowns with existing values already seen in your data.
• The option to add new values in a controlled way.

That means you can standardize on:

• utm_source=facebook (instead of 10 different variants).
• utm_medium=cpc, utm_medium=email, etc.

This reduces typos and keeps your reporting clean over time.

2. Documented UTM links - no more mystery URLs

AesirX’s existing UTM generator already lets you create tracking URLs. With the new release, you can treat it as your internal UTM library:

• View a history of generated UTM links.
• See when they were created and for which campaign.
• Optional: attach a default value rule directly when generating a link.

That means you no longer need a separate “UTM sheet” just to remember what you launched last quarter - AesirX keeps that history for you.

3. Human-readable labels for complex setups

In more complex environments, UTM values may look like this:

• utm_campaign=bf25_cpc_1234
• utm_source=g

To make that usable, AesirX Analytics lets you define aliases/labels such as:

• bf25_cpc_1234 → “Black Friday 2025 - CPC Search”
• g → “Google Ads”

Reports can then show:

Black Friday 2025 - CPC Search (bf25_cpc_1234)

Connecting campaign value with UX Flow engagement

If you’re already using AesirX Analytics, you know that UX Flow is the heart of the product.

UX Flow lets you open up your site and see:

• How visitors actually move through your pages.
• Where they engage (actions, events).
• Where they convert or drop off.

Every flow is given an Engagement Score based on:

• Actions (scroll depth, clicks, time on page, etc.).
• Events (signups, form submissions, downloads).
• Conversions (purchases, key goals).

With UTM Value Mapping, you can now use your UTM rules not only to assign fiscal value, but also to influence how engagement is scored for different flows.

1. Why this matters

Not all engagement is equal. A long session from a random organic visit might be interesting, but a shorter session from a high-value campaign that leads to a qualified lead or purchase may be much more important.

By attaching both monetary value and optional Engagement weight to specific UTM campaigns and mediums, you can:

• Boost the Engagement Score of flows that come from strategic campaigns.
• See which paths through your site are not just busy, but genuinely valuable.
• Prioritize UX improvements on flows that really move the needle.

2. How it works in practice

1. You define a UTM value rule, for example:
   • utm_source = facebook, utm_campaign = bf2025
   • Value: 5 USD per visit
   • (Optional) Engagement weight: +10 points

2. When someone lands on your site with that campaign:
   • AesirX Analytics assigns the 5 USD value in your reports.
   • UX Flow calculates a base Engagement Score for that session.
   • Then it applies your UTM Engagement weight, resulting in an adjusted Engagement Score.

3. In the UX Flow view, you can:
   • See which flows are driven by that campaign.
   • View both the base and UTM-adjusted Engagement scores.
   • Filter or focus on flows where both engagement and campaign value are high.

And, because everything is still running on your first-party AesirX stack, you keep full control over how value is defined, how engagement is scored, and how those insights are used - without handing detailed behavioral value data back to third-party ad platforms.

Performance marketing without abandoning privacy

From the beginning, AesirX has taken a different approach:

• First-party - your data stays on infrastructure you control.
• Consent-before-tracking - aligns with GDPR and ePrivacy Directive 5(3), not work around them.
• Pragmatic for marketing - believes data should be useful.
• UX Flow - reveals user paths and the actions that drive results.

UTM Value Mapping is a direct extension of that philosophy:

• You decide what a visit, signup, or lead from a given campaign is worth.
• You model that inside your own analytics - without exposing those values to third-party ad platforms.
• You keep the flexibility to refine values as your understanding improves (e.g. adjusting lead value by channel).

Architectural change: CMP and Analytics are now split

AesirX has made an important architectural decision existing users should be aware of.

Until now, AesirX Analytics PWA also contained consent flows. With this release:

• They have removed the consent flows from the Analytics PWA.
• All consent UX and logic now live in the standalone JS version of AesirX CMP, within the CMP PWA.
• Going forward, CMP and Analytics will be fully split as two independent solutions.

What this means for you

• If you only need CMP / consent management, you can run AesirX CMP JS and the CMP PWA without touching Analytics.
• If you only need first-party Analytics, you can run AesirX Analytics without embedding CMP flows.
• If you want both, they are designed to work together, but you’re no longer forced into a monolithic “all-in-one” setup.

This gives more flexibility to deploy the pieces that fit your current stack, integrate with other systems, and evolve from basic consent management to full first-party analytics at your own pace.

Notice: For users of the original Unified (Analytics + CMP) freemium version for WordPress and Joomla, AesirX will be updating and splitting the original version into independent solutions for First-Party Consent Management and Analytics in near-future offering a freemium base for small business owners and organizations that can not afford to invest in the full pro versions.

Release notes (v1.0.0 summary highlights)

What’s next

AesirX Analytics now enters active go-to-market as a mature first-party alternative. Upcoming releases will expand:

1. Deeper value attribution views / reporting (per channel, per funnel step).
2. Extended integration to first-party tag management directly in the first-party stack.
3. Combined UTM and Tag value attribution and reporting .

For anyone using UTM links today, UTM Value Mapping answers the question that finally matters: which campaigns actually create value, and by how much, all inside your own first-party analytics, aligned with your consent and compliance model.

How to get AesirX Analytics

Get AesirX Analytics and turn every campaign into measurable value.

➡ Setup guide: https://aesirx.io/documentation/analytics/install-guide/how-to-set-up-aesirx-analytics-javascript-collector

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