Add Facebook Pixel for GDPR Compliance with AesirX CMP

Facebook Pixel is a powerful analytics tool that helps you track conversions, measure the effectiveness of ads, and optimize user engagement. To stay GDPR compliant and meet ePrivacy Directive (ePD) standards, you must obtain user consent before collecting personal data. 

This guide will walk you through configuring Facebook Pixel for GDPR and ePD compliance using AesirX Consent Management Platform (CMP). CMP helps you manage user consent and block data processing until consent is granted, keeping your site compliant while effectively utilizing Facebook Pixel. 

(Assumes you already have WordPress and Facebook Pixel installed.)

Step 1: Install AesirX CMP and Activate Your Trial

1. Download and Install AesirX CMP

• Download the plugin: Get the latest release from AesirX CMP Plugin on GitHub.
• Install the plugin:
  • Log in to your WordPress admin panel.
  • Go to Plugins > Add New.
  • Click Upload Plugin, select the downloaded file, and click Install Now.
  • Click Activate Plugin after installation.

2. Register Your Shield of Privacy (SoP)

Sign up for a Shield of Privacy (SoP) account to activate your 14-day free trial with full features. (Note: Your SoP serves as your AesirX Account ID, giving you access to all AesirX solutions and licenses.)

• Go to https://cmp.signup.aesirx.io/.
• Enter your details:
  • Email
  • Shield of Privacy ID
  • Domain
• Accept Terms & Verify:
  • Check Accept Terms & Privacy Policy.
  • Click “Click to start verification → Activate My Trial.
• Complete Setup:
  • Click How to get your Shield of Privacy & License.
  • Click Update Domain.

3. Update Your License for Continued Access

Before your trial ends, update your license to keep full access:

• Go to the AesirX Licenses page.
• Get your new license key.
• Enter the key in the plugin settings under Your License Key.

Step 2: Use AesirX Privacy Scanner to Identify Facebook Pixel’s Third-Party Domains

With AesirX CMP installed, the next step is to identify and block Facebook Pixel’s third-party domains. AesirX Privacy Scanner makes this process simple.

1. Scan Your Site for Third-Party Domains:

• Open AesirX Privacy Scanner.
• Enter your website’s URL and click Scan.
• The scanner will analyze your site and list all third-party domains collecting user data.

2. Identify Facebook Pixel’s Tracking Domains:

Look for Facebook Pixel-related domains in the scan results, such as:

• facebook.com
• connect.facebook.net
• pixel.facebook.com
• Any other domains linked to Facebook Pixel features (analytics, advertising, etc.).

3. Copy Identified Domains:

• Copy these domains—you’ll use them in AesirX Consent Shield to block Facebook Pixel tracking until users give consent.

Step 3: Prevent Facebook Pixel Tracking Until Users Give Consent with AesirX Consent Shield

Stop Facebook Pixel from tracking users before they consent by configuring AesirX Consent Shield.

1. Block Third-Party Domains:

• Go to WordPress > Settings > AesirX Consent Management.
• Find AesirX Consent Shield for Domain/Path-Based Blocking.
• Enter the copied domains to prevent them from loading before consent (e.g., facebook.com, connect.facebook.net, pixel.facebook.com).

2. Block the Facebook Pixel Plugin:

• AesirX Consent Shield automatically detects and lists third-party plugins that collect user data.
• Go to AesirX Consent Shield for Third-Party Plugins.
• Find Facebook Pixel in the list and check the box to block it until users consent.

3. Adjust Script Blocking Settings:

• Select "Only Third-Party Hosts" (default).
• This blocks third-party scripts while keeping first-party scripts running normally.

4. Save your changes.

Click Save settings to apply the changes. Facebook Pixel’s tracking scripts and third-party domains will now remain blocked until users provide explicit consent.

Step 4: Set Up Explicit and Fully Informed Consent

AesirX enhances Google Consent Mode V2 with two improved compliance-focused consent modes:

• Simple Consent Mode – Works like Google’s Basic Consent Mode but with stricter compliance. No data is collected or shared with third parties until users explicitly consent. Includes Reject and Consent options.
• Default Template – Tags start with denied parameters, ensuring no data is collected, stored, or sent until consent is given. Unlike Google Consent Mode 2.0, AesirX prevents any tags from loading before consent, reducing compliance risks. Includes Reject, Consent, and Decentralized Consent, giving users full control over their personal data.

How to Update Consent Settings

1. Go to Settings > AesirX Consent Management > Select Consent Mode.
2. Choose a template and customize the consent text.
   • Update your privacy policy to explicitly state:
     • Who collects the data (your site or third-party services).
     • Why the data is collected (e.g., analytics, personalization).
     • What data is collected (cookies, form data).
   • Keep the consent message simple, clear, and informative so users understand what they’re agreeing to and why it matters.
3.  Enter your Google Tag ID and Google Tag Manager ID.
4. Click “Save Settings” to apply changes.

You’ve successfully configured Facebook Pixel for GDPR, the ePrivacy Directive, and other data protection laws using AesirX CMP. Tracking scripts and third-party domains are blocked until users give explicit consent, keeping your site compliant.

Activate your 14-day free trial today to access powerful features like seamless consent management, customizable consent modes, and the unique Consent Shield for enhanced privacy protection.

Take control of your site’s privacy and achieve compliance immediately!

Not sure if your site meets compliance standards? Test it now with AesirX Privacy Scanner to check if your data protection measures meet legal requirements!