AesirX Features: Opt-Out Mode (US CCPA)

Many websites serving U.S. audiences rely on tracking technologies to understand behaviour, personalise experiences, and measure campaign performance. However, California’s CCPA and similar U.S. privacy frameworks require a different consent model from Europe. Instead of blocking tracking upfront, users must be offered a clear and accessible way to opt out. Most businesses struggle to apply this correctly, mixing opt-in and opt-out rules or burying opt-out controls behind confusing interfaces. This creates inconsistent behaviour, unnecessary risk, and a poor user experience.

Opt-Out Mode (US CCPA) activates tracking by default while offering a straightforward opt-out control that disables optional tracking when chosen. It applies the correct behavioural pattern for U.S. visitors without requiring multiple versions of the site. Scripts load immediately, then deactivate if the visitor opts out, aligning tracking with the frameworks often referenced by California privacy rules.

For organisations operating across different regions, this mode removes the need for per-site customisation. It provides predictable tracking for US audiences, reduces manual configuration, and keeps data collection aligned with user rights while maintaining operational efficiency.