By the end of 2023, privacy regulations will cover 75% of global consumers [1]. This means ecommerce websites must have processes and systems in place to meet legal requirements and protect the information of customers, employees, and partners. Failure to comply with privacy laws can result in legal consequences, reputational damage, and loss of trust.
AesirX Privacy Scanner is a free tool designed to improve e-commerce privacy. It assists in scanning your e-commerce solution and analyzing its privacy performance. It also offers detailed reports and recommendations on how to achieve compliant privacy practices.
The Landscape of Ecommerce Privacy
According to a Cisco study, 79% of consumers consider privacy compliance to be an important factor in their purchasing decisions. To thrive, ecommerce businesses must understand and follow the rules that govern their operations. Compliance is more than just ticking boxes; it entails embracing a culture that values user privacy, data protection, and ethical practices.
Many e-commerce businesses are now struggling with privacy challenges, such as:
- Regulatory Compliance: They must navigate diverse and complex legal frameworks and risk fines, lawsuits, or sanctions for noncompliance. For example, serious infringements under the GDPR can result in fines of up to 4% of annual global turnover or €20 million (whichever is greater).
- Customer Preferences: Different e-commerce customers have different privacy expectations and preferences, wanting clear communication and data usage options. E-commerce businesses must strike a balance between convenience and privacy, while also providing value and benefits in exchange for data.
- Data Breach: E-commerce businesses and customers are vulnerable to data breaches and cyberattacks in which hackers or malicious actors access, steal, or misuse personal data for profit or crime.
Turning Challenges into Opportunities with AesirX Privacy Scanner
Businesses should take privacy seriously not only because it's the law, but also because it's good for business. Ecommerce privacy compliance can help you avoid legal problems, protect your reputation, and increase customer loyalty. It can also provide a competitive advantage, attracting new customers and increasing sales.
But how do you know if your ecommerce website is privacy compliant? How do you measure and improve your privacy performance?
AesirX Privacy Scanner is a free website scanning tool based on the EU's EDPS Inspection Software that allows you to scan, analyze, and optimize your ecommerce privacy. Here's how AesirX Privacy Scanner works:
- Scan: Simply enter the URL of your ecommerce website and get a PDF report with your privacy check results in minutes. No other details required. AesirX Privacy Scanner will analyze your website based on various privacy criteria, such as beacons, third-party cookies, data collection and more.
- Analyze: Review your privacy report and understand the strengths and weaknesses of your ecommerce privacy. AesirX Privacy Scanner will explain the logic behind your privacy check results and provide you with evidence of any violations found.
- Optimize: Implement the suggestions to enhance your ecommerce privacy. AesirX provides a comprehensive review of your organization's current privacy practices, as well as access to resources and tools that can help you improve your privacy practices and ensure compliance with the most recent privacy regulations.
Scan your website at AesirX Website Privacy Scanner to determine where you need to optimize to meet privacy standards.
Steps Toward Ecommerce Compliance: Ensure Privacy and Efficiency
Some of the steps that ecommerce businesses can take to achieve compliance while also maintaining their competitive edge and providing value to their customers:
Choose privacy-focused technology providers
Choose tools from companies that prioritize privacy from the beginning. Look for features that allow your website visitors to control what happens to their data, such as the ability to say 'yes' or 'no' to data collection.
Choose locally or regionally owned tech platforms
If you're doing business in a specific area, it's a good idea to use tech platforms that are owned and based there. This is especially important when transferring data. For example, if you're using Google Analytics for web analytics, think twice because it might involve sending data to the US, which could violate data privacy regulations and subject you to fines of up to 4% of your annual revenue under GDPR.
Innovative technological solutions, such as AesirX, stand out because they do not store user data and instead securely encrypt it on the blockchain. This method ensures a decentralized and highly secure method of data management, perfectly aligning with data privacy principles.
Stick to your own data sources
Focus on using your own data rather than relying on data from other sources. First-party data, such as information gleaned from your own customers and interactions, is more valuable and trustworthy. AesirX Analytics can help you bring together this first-party data from your website and ecommerce solution, giving you control over your data and offering great insights into your audience without breaking privacy laws or being intrusive.
Choose privacy-friendly analytics tools
Consider using tools like AesirX Analytics to ensure that your website or ecommerce analytics follow privacy regulations. It includes features such as a Decentralized Consent Model based on AesirX Shield of Privacy and Concordium technology, which are designed to protect user privacy while adhering to regulations. Features like these help to build trust with your customers while also ensuring that your analytics practices are compliant with privacy standards.
Is Your Ecommerce Solution Violating Privacy?
For many site owners, it's an eye-opener. Will it be for you?
Scan your site and avoid potential fines and compliance issues. Reassess your strategy, and align it with the latest legal and technical privacy standards. This is critical for ecommerce businesses that rely heavily on personal data for marketing, analytics, and personalization. Taking these steps will help you build trust with your customers and allow you to remain effective in your marketing and analytics activities.
Go to AesirX Privacy Scanner and enter your URL to get your free privacy report. Build trust and ensure ecommerce privacy compliance today!
