Knowing a few content marketing tactics can help you save hours of time while also growing your organization with minimal effort. With AesirX DMA (Digital Marketing Automation), marketing automation is easier than ever, saving time and money on content marketing that can be distributed elsewhere within your business.

What is marketing automation?

When it comes to growth hacking and digital marketing, it's critical to use marketing automation and develop a robust customer journey optimization strategy that allows you to save time and money while rapidly acquiring new consumers.

Marketing automation, in layman's terms, refers to the technology that allows you to automate and measure your marketing activities, workflows, and strategies to attract more customers faster and provide a greater return on investment (ROI).

If done effectively, you can nurture your prospects and guide them through an engaging journey that you developed in your optimization strategy. You can then turn them into loyal clients who will not be persuaded by your competitor's offerings.

What is AesirX DMA?

AesirX DMA is an open source Digital Marketing Automation as a Service (DMAaaS) platform that saves you time when creating, managing, publishing, and optimizing all your content marketing. Having all the channels and tools in one easy-to-use platform helps to make the staff experience more simple. Essentially, AesirX DMA empowers you to automate your work across different apps so that you can work much more efficiently.

AesirX DMA lets you connect your website with your email, social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Discord, Telegram, Zalo, FB Groups), publishing platforms (Medium, Tumblr), CMS, DXP, advertising, e-commerce, or any other integrative custom software you need, such as an Intranet or CRM.

Channels on offer (or coming soon) with AesirX DMA

4 Tips to save time and money on content marketing with AesirX DMA

1. Automate your social media marketing

When you have AesirX DMA on your side, social media marketing doesn't have to be a burden, timewise or financially. It allows you to manage content and publish it to all of your favorite social media networks easily and efficiently.

You can connect with 9 social media channels (and growing): Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups.

• Save Time

Schedule your social posts to save time (and increase interaction): The most popular type of social media automation is scheduling and likewise, it can also save you the most time.

Creating your messages ahead of time using AesirX DMA relieves the urge to submit in real time. Furthermore, depending on the optimal times to post on social media, businesses are frequently asked to post many times each day across multiple platforms.

AesirX DMA gives you unlimited scheduling - using the calendar, get up to 5000 delivered posts per day and use the basic calendar features to track projects and campaigns and arrange them in one place with many views and filters to make everything easy to find.

As a general guideline, schedule your posts and other automated tasks once a week. This allows you to focus on other duties and ensure that all of your articles are timely and up to date.

• Save Money

What’s more, AesirX DMA doesn’t cost a cent for social media automation and you can deliver up to 100 posts per day for free with the (other plans offer up to 5,000 delivered posts per day). Compared to other popular social media automation tools, the same level of functionality, or less, will cost from $49 per month with Hootsuite and from $6 per channel per month with Buffer. 

AesirX DMA Vs. Hootsuite Compared: Which is Better?

2. Organize your digital assets

While the AesirX Solutions Series has a bespoke Digital Asset Management tool (AesirX DAM) that’s perfect for enterprise-level organizations with an abundance of digital assets, AesirX DMA has its own Digital Asset Storage, ranging from 100MB to 100GB depending on the plan. Add your logos, attachments, content themes, YouTube videos, or even your own collections. 

• Save Time

That makes things really easy when using AesirX DMA to update your content marketing. Once organized, having your virtual property in one location will save time on finding the correct assets and ensure ease of access. Companies can also repurpose material more effectively if they have quick and simple access to all digital assets.

• Save Money

Managing dataflows across multiple networks and channels will not only enrich assets but save on resources and improve the staff experience, which is also paramount to scaling growth.

Without DAM tools, a company’s digital assets are often disorganized, and as they grow in numbers, it’s easy to lose important media or forget it ever existed. Even content marketing experts can end up recreating and restoring lost digital assets simply because they can’t find their previous work or don’t know it existed because it was created by an ex-employee.

3. Optimize employee experience

Having an all-in-one content marketing automation platform with channels and tools in one location simplifies and helps manage the employee experience, also making for a better working environment. Having a single channel to communicate can unify teams, bridge any gaps between departments, and evidence to managers the work efforts taking place.   

• Save Time

Your workforce can save time while performing their duties more effectively by automating routine tasks and taking away the mundane jobs that no one wants to do, nor even need to do with today’s technology. 

• Save Money

DMA software enables staff to do more content marketing, meaning the same amount of staff on your team could be up to 80% more efficient, freeing them up to concentrate on value-added projects. By saving time and extending resources, costs are reduced and ROI is immediately increased. Revenue can also be boosted by reaching more clients through enriched projects and campaigns that staff have had quality time on.

4. Customize the frontend

"Open Source" has become one of the most popular ways of producing software, and it is favored by enterprises seeking long-term digital sustainability through agility, cost reductions, and continuous development.

AesirX DMA is open-source, meaning the software source code is freely accessible to anybody and

• Save Time

Once downloaded, adapt it to meet your specific requirements - modify what you want, host it on its own or integrate it with another app, or even create more features to suit your needs. Doing so will save tremendous amounts of time, possibly thousands of hours of man hours, in creating a bespoke platform from scratch.

• Save Money

As well as better control over functionality, open source technology is often much cheaper and has fewer recurring costs. Because it is produced by communities rather than a single author or firm, open source software is less expensive at the beginning and because of its flexibility, has a longer lifespan than proprietary software.

4 tips to save time and money on content marketing with AesirX DMA

So, how can AesirX DMA help with content marketing?

With five packages available, pricing can be matched to budget as well as business needs.

• COMMUNITY $0 (open source)
• STARTER $49 
• TEAM $99 
• GROWTH $249
• ENTERPRISE $1000 

With all of the tools and functions that AesirX DMA provides, you can spend less time on regular processes that could be automated and invest more time on complex and valuable tasks.

While automation will help many aspects of your business, each situation is different, and you should continuously analyze and automate what works best for you.

Remember that content marketing automation is not intended to replace humans, but rather to make your work simpler and more productive.

While AesirX DMA will benefit different businesses in different ways, three benefits are common to almost every business:

• Improved productivity of the marketing team
• Inflated revenue
• Boosted marketing strategy

Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).

Visit AesirX DMA for more information.

DOWNLOAD AesirX DMA for FREE via GitHub.