Privacy by Design means that systems are built with privacy protections in mind. By doing so, privacy and data protection are core functions of the system. Recently, “Privacy by Design” has been mentioned extensively on data protection-related subjects after it was announced to become an ISO standard in 2023. Privacy by Design is now one of the 24,000 standards that the International Organization for Standardization (ISO) has established.

What Is Privacy by Design?

Privacy by Design (PbD) is an approach to privacy that aims to build privacy into the systems and applications from the start rather than trying to add privacy measures after. The concept behind this is that by incorporating privacy and security measures early on, you end up with effective controls over implementation projects, which brings up greater results and less rework.

In other words, adopting privacy by design entails planning the methods to ensure privacy from the very beginning of process designing.

Brute force attacks are one of the key causes for enterprises' heavy investment in cyber protection products and services. Unfortunately, nothing is getting any simpler. Cyberattacks grow as technology does. It's time to acknowledge that cybersecurity and Privacy First technologies must be integrated from the start into all products, processes, and services. By doing this, you are adhering to security by design or Privacy by Design.

7 Principles of Privacy by Design You Should Know

• Principle 1: Proactive, not reactive - Preventive, not remedial

The system should be designed to prevent privacy issues in the first place before they occur.

• Principle 2: Privacy as the default setting (key principle)

Systems should be protecting privacy even when users don’t act in any way.

• Principle 3: Privacy embedded into the design

Designing for privacy should be a top priority rather than an afterthought.

• Principle 4: Full functionality - Positive-sum - Not zero-sum

Privacy should not be treated as requiring a trade-off with business, security, or any other goals.

• Principle 5: End-to-end security - Full lifecycle protection

Data must be securely gathered, stored, and disposed of over its entire lifecycle to protect user privacy.

• Principle 6: Visibility and Transparency - Keep it open

Build trust by allowing both consumers and data providers to independently verify data protection procedures.

• Principle 7: Respect for User privacy - keep it user-centric

The practices maintain a focus on the users and their privacy is put as the top priority.

Privacy by Design and ISO 31700: Adoption of the standard

The International Organization for Standardization (ISO) offers a framework for businesses to integrate privacy issues into their products and services over the system's entire lifecycle. Officially, Privacy by Design (PbD) became an international privacy standard for the defense of consumer products and services on February 8, 2023, which is called ISO/IEC 31700.

ISO is now taking steps to protect personal information by applying PbD, which helps understand how personal information is collected, used, and shared. This standard highlights 30 requirements and guidance on privacy-by-design principles for upholding consumer rights, pertinent roles, and authorities, privacy control designs, etc.

Intending to safeguard personal data from potential abuse, the ISO standard offers instructions for a whole range of businesses to apply privacy protections throughout the creation and life cycle of their products and services. Instead of trying to introduce privacy later, it tries to assist businesses in incorporating privacy into their systems and procedures from the outset. Additionally, it can be accredited and audited, which can aid firms in showing both consumers and regulators their dedication to privacy.

Moreover, this standard will assist businesses in meeting specific privacy regulations, including General Data Protection Regulation (GDPR), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and the California Consumer Privacy Act (CCPA).

A shift to Privacy by Design with AesirX

This announcement from ISO is considered a wake-up call for anyone who is an enterprise but hasn't started the shift to privacy first and Privacy by Design. It is evident that we need a new alternative to eliminate any abusive systems.

If you embed a 3rd party Javascript on your site to track Analytics you share legal risk of breach of compliance with the 3rd party you share your users data with. That is simply putting your organization under the risk of being fined seriously.

We need a new alternative to adopt Privacy by Design and eliminate data abuse

AesirX is supporting businesses by creating and offering to implement customized technology packages that will help overcome the biggest online security problems, including brute force attacks and data abuse, caused by 3rd-party cookies and 3rd-party Javascript. AesirX has partnered with Concordium to offer the world's first Solution Series supporting zero knowledge ID layer to resolve security issues of the internet. Any organization can prevent the possibility of web attacks by using AesirX SSO (Single Sign On) with Concordium wallet and therefore operate under privacy-by-design security.

Our privacy-first solutions, including AesirX Content, are built to protect people against data misuse in marketing, with customer privacy in mind. Neither third-party tracking cookies are used nor third-party data is collected by AesirX; ONLY ever first-party data.
Additionally, AesirX Content is a new, open-source content management platform that helps any business deliver digital experiences more effectively with Privacy by Design technology, custom PWA integration, and zero-Knowledge Security.

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