Baconco Case Study: Digital Transformation with AesirX

ADVANCING AGRICULTURE WITH PRIVACY AND FUNCTIONALITY

AesirX and Baconco: Redefining Digital Operations in Agriculture

Enhancing web functionality, safeguarding data privacy, and automating processes for Baconco’s digital transformation.

“Partnering with AesirX allowed us to modernize our digital marketing tools and enhance customer engagement - an essential step forward for Baconco’s growth.”

Frederic Legros - Deputy Commercial & Marketing Director, Baconco

About

Baconco specializes in producing & distributing high-quality fertilizers, chemicals, & packaging solutions, serving the global agricultural sector.

Application

Web Functionality OptimizationGlobal Privacy ComplianceData Privacy SolutionsMarketing Automation Integration

Integrations

Business IntelligenceMarketing AutomationAnalytics & CMPFirst-Party Server

Project Overview

Baconco, a leading Vietnamese producer of fertilizers and packaging solutions, sought to expand its online presence and automate key processes while ensuring global privacy compliance.

The company faced challenges related to manual data management, inefficient marketing workflows, and limited visibility of product information.

Partnering with AesirX, the goal was to transform Baconco's digital operations through a comprehensive website overhaul, analytics integration for better decision-making, and streamlined user experience.

Partnership Goals

AesirX collaborated with Baconco to address immediate challenges while developing a flexible platform for long-term growth.

Key objectives were to achieve global privacy compliance, enhance customer engagement with automated marketing, and revamp the website to improve user experience, visibility, and product management.

AesirX Integration

AesirX Analytics & CMP

Enabling Global Compliance

AesirX implemented cookie-free Analytics & seamless Consent Handling for Baconco, fostering consumer trust & transparency while enabling full global privacy compliance.

AesirX Business Intelligence

Data-Driven Decision-Making

AesirX BI provides real-time, first-party data on Baconco’s performance, engagement, & conversion rates via user-friendly dashboards, helping them identify trends & refine marketing efforts.

AesirX First-Party Server

Full Data Ownership and Control

By deploying AesirX First-Party Server, Baconco gained full control of its data, reduced third-party reliance, accelerated processing speed, strengthened security, & met global privacy regulations.

AesirX Marketing Automation Platform

Streamlined Social Media

AesirX's Marketing Automation Platform simplified Baconco's social media management, enabling efficient content creation, automated scheduling, & consistent distribution across platforms.

Website Refresh & Structured Data Integration

Optimized UX & Data Management

AesirX refreshed Baconco’s website, improving functionality, visual performance, & search visibility. Structured data & filters organized product management & user experience.