Baconco Case Study: Digital Transformation with AesirX

ADVANCING AGRICULTURE WITH PRIVACY AND FUNCTIONALITY

AesirX and Baconco: Redefining Digital Operations in Agriculture

Enhancing web functionality, safeguarding data privacy, and automating processes for Baconco’s digital transformation.

“Partnering with AesirX allowed us to modernize our digital marketing tools and enhance customer engagement - an essential step forward for Baconco’s growth.”

Frederic Legros - Deputy Commercial & Marketing Director, Baconco

About

Baconco specializes in producing & distributing high-quality fertilizers, chemicals, & packaging solutions, serving the global agricultural sector.

Application

Web Functionality Optimization

Global Privacy Compliance

Data Privacy Solutions

Marketing Automation Integration

Data Management

Agricultural Advisory

Integrations

Business Intelligence

Marketing Automation

Analytics & CMP

First-Party Server

Product Information Management

Farmer Advisor AI

Project Overview

Baconco, a leading Vietnamese producer of fertilizers and packaging solutions, sought to expand its online presence and automate key processes while ensuring global privacy compliance.

The company faced challenges related to manual data management, inefficient marketing workflows, and limited visibility of product information.

Partnering with AesirX, the goal was to transform Baconco's digital operations through a comprehensive website overhaul, analytics integration for better decision-making, and advanced tools like AesirX PIM and Farmer Advisor AI for streamlined product management and customer engagement.

Partnership Goals

Building a Scalable, Future-Ready Digital Platform

AesirX collaborated with Baconco to address immediate challenges while developing a flexible, cohesive product platform for long-term growth.

Key objectives were to achieve global privacy compliance, enhance customer engagement with automated marketing and personalized support, and revamp the website to improve user experience, visibility, and product management.

AesirX Integration

AesirX Analytics & CMP

Enabling Global Compliance

AesirX implemented cookie-free Analytics & seamless Consent Handling for Baconco, fostering consumer trust & transparency while enabling full global privacy compliance.

AesirX Business Intelligence

Data-Driven Decision-Making

AesirX BI provides real-time, first-party data on Baconco’s performance, engagement, & conversion rates via user-friendly dashboards, helping them identify trends & refine marketing efforts.

AesirX First-Party Server

Full Data Ownership and Control

By deploying AesirX First-Party Server, Baconco gained full control of its data, reduced third-party reliance, accelerated processing speed, strengthened security, & met global privacy regulations.

AesirX Marketing Automation Platform

Streamlined Social Media

AesirX's Marketing Automation Platform simplified Baconco's social media management, enabling efficient content creation, automated scheduling, & consistent distribution across platforms.

AesirX Product Information Management

Simplified Product Management

The integration of AesirX PIM centralized Baconco’s product information, enabling seamless updates, improved catalog management, & enhanced visibility across digital channels.

Farmer Advisor AI

Supporting Farmers with Tailored Insights

Farmer Advisor AI delivers personalized, data-driven recommendations to farmers, enhancing their decision-making & maximizing the effectiveness of Baconco’s products.

Website Refresh & Structured Data Integration

Optimized UX & Data Management

AesirX refreshed Baconco’s website, improving functionality, visual performance, & search visibility. Structured data & filters organized product management & user experience.