GDPR-Compliant LinkedIn Insight Tag in WordPress

The LinkedIn Insight Tag is a tool used for tracking conversions, retargeting, and gathering insights on LinkedIn. It collects user data, such as browsing behavior and interaction details, to optimize LinkedIn ads and campaigns. To stay compliant with GDPR and the ePrivacy Directive (ePD), you must obtain user consent before loading the LinkedIn Insight Tag on your website.

This guide shows you how to configure the LinkedIn Insight Tag for GDPR and ePD compliance using the AesirX Consent Management Platform (CMP). You'll learn how to set up consent settings, block tracking scripts until users provide consent, and maintain full compliance while using the LinkedIn Insight Tag effectively.

(Assumes WordPress is installed and the LinkedIn Insight Tag plugin is uninstalled or deactivated.)

Step 1: Install AesirX CMP and Activate Your Trial

1. Download and Install AesirX CMP

• Download the plugin: Get the latest release from AesirX CMP Plugin on GitHub.
• Install the plugin:
  • Log in to your WordPress admin panel.
  • Go to Plugins > Add New.
  • Click Upload Plugin, select the downloaded file, and click Install Now.
  • Click Activate Plugin after installation.

2. Register Your Shield of Privacy (SoP)

• After activation, you'll be prompted to register your Shield of Privacy (SoP) to start your 14-day free trial with full features. (Your SoP serves as your AesirX Account ID, granting access to all AesirX solutions and licenses.)
• Steps:
  • Enter your details:
    • Email
    • Shield of Privacy ID
    • Domain
  • Accept Terms & Verify:
    • Check Accept Terms & Privacy Policy.
    • Click “Click to start verification" → Activate My Trial.
  • Your free license details will appear - copy your Client ID, Client Secret, and License Key.
  • Paste them into WordPress > Settings > AesirX Consent Management.

3. Update Your License for Continued Access

Before your trial ends, upgrade your license to maintain full access:

• Visit the AesirX Licenses page and click Manage License under AesirX CMP.
• Under Action, select Upgrade License and choose your preferred plan.
• Complete the upgrade process, and your license will be updated automatically.

Step 2: Use AesirX Privacy Scanner to LinkedIn Insight Tag Third-Party Domains

With AesirX CMP installed, the next step is to identify and block LinkedIn Insight Tag's third-party domains. AesirX Privacy Scanner simplifies this process.

1. Scan Your Site for Third-Party Domains:

• Open AesirX Privacy Scanner.
• Enter your website’s URL and click Scan.
• The scanner will analyze your site and list all third-party domains collecting user data.

2. Identify LinkedIn Insight Tag’s Tracking Domains

Look for LinkedIn-related domains in the scan results, such as:

• www.linkedin.com
• px.ads.linkedin.com
• Any other domains associated with LinkedIn Insight Tag (conversion tracking, retargeting, etc.).

3. Copy Identified Domains:

• Copy these domains for use in AesirX Consent Shield to block LinkedIn Insight Tag tracking until users give consent.

Step 3: Prevent LinkedIn Insight Tag Tracking Until Users Give Consent with AesirX Consent Shield

Stop LinkedIn Insight Tag from tracking users before they consent by configuring AesirX Consent Shield.

1. Block Third-Party Domains:

• Go to WordPress > Settings > AesirX Consent Management.
• Find AesirX Consent Shield for Domain/Path-Based Blocking.
• Enter the copied domains (e.g., www.linkedin.com, px.ads.linkedin.com) to prevent them from loading until users consent..

2. Block the LinkedIn Insight Tag Plugin

• AesirX Consent Shield automatically detects and lists third-party plugins that collect user data.
• Go to AesirX Consent Shield for Third-Party Plugins.
• Find Google Maps in the list and check the box to block it until users consent.

3. Adjust Script Blocking Settings:

• Select "Only Third-Party Hosts" (default).
• Find LinkedIn Insight Tag in the list and check the box to block it until users consent.

4. Save your changes.

Click Save Settings to apply changes. The LinkedIn Insight Tag and its third-party domains will remain blocked until users provide explicit consent.

Step 4: Set Up Explicit and Fully Informed Consent

AesirX enhances Google Consent Mode V2 with two improved compliance-focused consent modes:

• Simple Consent Mode – Works like Google’s Basic Consent Mode but with stricter compliance. No data is collected or shared with third parties until users explicitly consent. Includes Reject and Consent options.
• Default Template – Tags start with denied parameters, ensuring no data is collected, stored, or sent until consent is given. Unlike Google Consent Mode 2.0, AesirX prevents any tags from loading before consent, reducing compliance risks. Includes Reject, Consent, and Decentralized Consent, giving users full control over their personal data.

How to Update Consent Settings

1. Go to Settings > AesirX Consent Management > Select Consent Mode.
2. Choose a template and customize the consent text.
   • Update your privacy policy to explicitly state:
     • Who collects the data (your site or third-party services).
     • Why the data is collected (e.g., analytics, personalization).
     • What data is collected (cookies, form data).
   • Keep the consent message simple, clear, and informative so users understand what they’re agreeing to and why it matters.
3.  Enter your Google Tag ID and Google Tag Manager ID.
4. Click “Save Settings” to apply changes.

You've successfully configured the LinkedIn Insight Tag for GDPR, the ePrivacy Directive, and other data protection laws using AesirX CMP. The LinkedIn Insight Tag's tracking scripts and third-party domains are blocked until users give explicit consent, ensuring full compliance.

Activate your 14-day free trial today and access powerful features like seamless consent management, customizable consent modes, and the unique Consent Shield for enhanced privacy protection. Take control of your site’s privacy and achieve compliance immediately!

Not sure if your site meets compliance standards? Test it now with AesirX Privacy Scanner to check if your data protection measures meet legal requirements!