PIM is an all-in-one Product Information Management solution that enables users to gather, combine, improve, and distribute product information, enhancing data quality and shortening the time-to-market for new product introductions. In other words, with the help of reliable PIM systems like AesirX PIM, managing product data is no longer a constant challenge for any online commerce business.
But how exactly does AesirX PIM benefit your company? This article will discover the 5 performance-boosting benefits of AesirX PIM to your marketing businesses.
Better Management of Product Information
Data quality plays a vital role in marketing strategy. The organization of complicated data for tons of products is one of the biggest issues facing manufacturing and retail businesses.
An integrated PIM system will save the necessary data for all products in one platform, with a user-friendly category list and search function to retrieve information. PIM manages data in a flexible manner according to each business’s brand requirements, product volume, product distribution, and other criteria.
- For the retail industry, a PIM solution helps retailers handle product information and synchronize it across customer-facing channels, to succeed in omnichannel retailing.
- For manufacturers, a PIM system can boost operational efficiency, transform communication with suppliers, and improve data accuracy to accelerate business growth and revenue.
- For Fast Moving Consumer Goods (FMCG) to adapt to the increasing data variety and volume, a PIM solution can help them track raw materials, eliminate data silos, manage new product introductions, and achieve operational excellence.
- For Distributions, to enhance the consistent customer experience across channels, creating a single repository of information is vital. With a PIM solution in place, distributors can reduce the time-to-market of their products, integrate new points of sale, enable omnichannel, and increase revenue.
A PIM system can store and manage data from different sources
Aligned Channels
It is crucial that your message, branding, and product data are completely consistent because customers will evaluate your business from different perspectives. For example, some businesses face difficulties in how to grow and manage distribution channels with complex sale channels, digitized multi-platform, and diverse markets.
A PIM solution can aid in channel-wide content alignment. By creating a single repository of product data for multichannel publishing, the issues can be solved.
Although PIM provides a single point of entry for product data management, it still allows you to export data in various ways to meet the governance and hierarchy of your input channels. In other words, a PIM tool can create, manage, and publish your product catalogs across multiple online channels from a single platform.
PIM allows product distribution on multiple channels
Increased Customer Satisfaction
Any positive or negative review can significantly impact a company's image. Customer complaints are a normal part of doing business. Yet, dealing with dozens of complaints from clients is challenging, and it can lead to frustration and even make you give up.
For example, retailers usually encounter their customer's complaints about a lack of product information. Meanwhile, manufacturers face increasing customer demand for complex and affordable products. Or, FMCGs are under pressure to acquire customer satisfaction and customer retention.
PIM can enrich product information, hence eliminating possible errors. Customers won't receive outdated information about products. Or, they don’t have to wait a long time if there is only one source of all product information. Having the right PIM in hand allows employees to store all data and simply export it to different channels, which means they can easily provide all the information a potential buyer might want.
Enhanced Employee Experience
If done the traditional way, a large amount of work, such as product management, product portfolio, retail management, price management, and other tasks, will put lots of pressure on employees. Without solving this problem, businesses are losing time in manual work and repetitive tasks, plus locating data in one central place.
However, with a PIM solution, employees no longer have to spend countless hours sifting through mountains of paperwork. Thanks to PIMs, they now just need to enter and manage all product data in a single platform rather than different software or files.
PIM brings satisfaction to customers, employees, and the whole business
Businesses Growth
If a business wants to expand, it must move quickly when new market opportunities arise. Whether it’s for obtaining new customers, retaining customers, or for mining a new channel or market, A PIM solution can always be useful.
A good PIM reduces the time and effort required to integrate new products by providing powerful data integration solutions. This allows employees to expand beyond the conventional product line to develop new products that meet the constantly changing needs of consumers. All businesses need to do is deliver new content with PIM to new channels and markets when the opportunity arises.
Another PIM feature that benefits business extensions is translation and localization. Some PIM solutions help manage multilingual content. That way, each time there is a change, both the native language's content and the localized content must be examined and updated.
AesirX PIM has them all!
AesirX PIM is an innovative tool that includes all of the above benefits. Along with that, a feature that distinguishes AesirX solution from other competing products is its GDPR compliance and data protection.
AesirX PIM is just 1 of 20 solutions released over 2 years, developing the ONLY first-party MarTech stack in the world that is ethical and compliant. AesirX solutions are all designed and built only ever using 1st-party data, 100% privacy-first to ensure businesses don’t abuse their customers’ data.
AesirX PIM offers more benefits than many comparable products
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