You’ve just launched a successful marketing campaign. Leads are pouring in, engagement is soaring, and then…;
…you get hit with a fine for GDPR non-compliance because your website collects personal data without proper user consent.
Suddenly, that campaign success feels a lot less rewarding.
Staying on top of changing data privacy regulations can feel like a full-time job. You’re already juggling website updates, content creation, SEO, and analytics—who has the time to become a compliance expert?
But what if you had a tool that could take the guesswork out of digital marketing compliance? A tool that could scan your website for potential risks, provide clear recommendations, and even automate compliance monitoring?
AesirX Privacy Scanner does all that and more. This powerful, AND free, GDPR compliance scanner simplifies website compliance, allowing you to focus on what you do best: creating impactful campaigns and growing your business.
What’s the difference between GDPR and ePD?
Before looking into the seven reasons marketers prefer AesirX Privacy Scanner, it’s essential to distinguish between two critical regulations.
Think of GDPR (General Data Protection Regulation) as the law that protects how personal data is handled—things like names, email addresses, and purchase histories. It makes sure that businesses ask for permission to collect and use this information.
On the other hand, the ePrivacy Directive (ePD) is more specific to your website’s use of cookies and other tracking technologies. While GDPR covers the bigger picture of personal data privacy, ePD focuses on requiring businesses to get explicit consent before collecting data through cookies or other tracking mechanisms on your site.
The issue is that many marketers focus on GDPR but forget about ePD, which can lead to non-compliance. For example, your site might use an email marketing tool like Mailchimp, which could set tracking cookies without user consent—violating the ePD.
Why Digital Marketers Use AesirX Privacy Scanner for GDPR and ePrivacy Directive Compliance
1. Comprehensive Compliance Checks with Advanced Tools
Digital marketers are constantly updating their websites with new content, forms, and tracking tools, which makes compliance risks easy to miss. AesirX Privacy Scanner simplifies this process by using advanced tools like the EDPS Inspection Tool and the EasyPrivacy list to detect non-compliant elements such as cookies, trackers, and beacons that may violate GDPR and the ePrivacy Directive (ePD).
⮕ EDPS Inspection Tool: Scans your website for cookies and trackers that might not meet both GDPR and ePD rules. It checks if you’ve obtained proper consent to collect data.
⮕ EasyPrivacy List: A regularly updated list of known tracking technologies, helping the scanner identify cookies or trackers collecting personal data without user consent, especially from third-party services.
By combining these tools, AesirX Privacy Scanner helps you catch both GDPR and ePD compliance risks early so you can fix them before they cause any trouble.
2. Instant Compliance Reports with Actionable Insights for GDPR Readiness
AesirX Privacy Scanner delivers instant, detailed compliance reports that allow digital marketers to quickly evaluate their website’s GDPR readiness. The tool categorizes compliance risks into three levels: low, medium, and high:
- Low Risk: Few or no tracking elements detected, with minimal to no matches on the EasyPrivacy list.
- Medium Risk: Moderate tracking elements that may monitor user behavior but are not intrusive, with a reasonable number of matches on the EasyPrivacy list.
- High Risk: Significant tracking elements and numerous matches on the EasyPrivacy list, indicating heavy data collection and user tracking without proper consent.
This risk categorization makes it simple for marketers to prioritize critical issues. The Privacy Scanner’s report also provides clear guidance on the legal aspects of privacy compliance, outlining actionable steps to resolve identified risks. It shows how to reduce reliance on third-party solutions, adopt GDPR-compliant first-party data strategies, and implement effective GDPR consent management for websites.
With these structured insights, digital marketers can take immediate action to protect user privacy and maintain compliance with legal requirements.
3. Privacy Advisor AI Assistance for Tailored, In-Depth Guidance
GDPR compliance can be overwhelming for digital marketers, especially when trying to understand the full scope of legal requirements and implement the necessary privacy measures. AesirX takes the guesswork out of compliance with its world-first Privacy Advisor AI Assistant, powered by ChatGPT-4. This AI tool provides clear, step-by-step explanations of scan results and offers actionable recommendations to resolve compliance issues.
Whether it's refining GDPR consent management, addressing cookie-related concerns, or using first-party data to improve compliance, the Privacy Advisor AI simplifies these tasks by providing tailored, practical advice.
With personalized guidance, digital marketers can confidently protect user privacy, make informed decisions, and stay compliant in an ever-changing governance structure.
4. Free, Accessible Website Risk Assessment Tool for Compliance
Compliance can be costly and complex, but AesirX Privacy Scanner removes these obstacles. The tool is completely free, offering businesses of all sizes a fast and effective way to achieve GDPR compliance.
No sign-up, registration, or credit card required. Simply scan your website and instantly receive a free, downloadable PDF report with clear, actionable insights to address privacy risks.
AesirX values your privacy - your results and domains are never shared, and only anonymized data is collected.
Built for digital marketers with no technical expertise, the Privacy Scanner generates an easy-to-understand report after each scan. If needed, you can get clear, personalized guidance from AesirX’s Privacy Advisor AI.
Additionally, AesirX offers detailed how-to guides and video tutorials to help you implement the recommended changes - no technical knowledge required.
5. Automated Privacy Monitoring Tool for Continuous Compliance
GDPR compliance for websites is an ongoing process, not a one-time task. As a digital marketer, the introduction of new marketing tools, changes to your website design, or updates to privacy laws can create new compliance risks. AesirX offers an Automated Privacy Monitoring Tool that helps you regularly check your website for potential privacy issues.
You can schedule regular automated privacy checks (daily, weekly, monthly, or custom) and receive immediate alerts if new compliance risks are detected, allowing you to address them in real-time. This helps you stay compliant, even as your website and marketing campaigns change.
6. Avoid Pitfalls of Third-Party Solutions
Many popular marketing tools, particularly email and advertising solutions, fall short of GDPR and ePrivacy Directive standards. This is often due to the collection of user data without obtaining explicit consent.
AesirX offers a comprehensive solution with two powerful tools:
- AesirX Privacy Scanner: This tool identifies non-compliant third-party integrations on your website or app, helping you pinpoint potential privacy risks.
- AesirX Consent Management: With its unique Consent Shield feature, this tool enables you to proactively address these risks by blocking unauthorized third-party scripts until the user has explicitly granted consent for data collection.
7. Building User Trust Through Transparent Privacy Practices
Trust is the cornerstone of any successful digital marketing strategy. Many digital marketers still rely on tools like Google Analytics to track user behavior and website performance. However, these tools often use third-party cookies and data transfers that can breach privacy regulations such as GDPR. Breaches can lead to significant fines (up to 20 million euros) and, more importantly, harm brand reputation and undermine user trust.
In fact, some of the largest companies in the world have already faced substantial fines for non-compliance with privacy laws:
⮕ Meta: $1.4 billion settlement in Texas for unlawfully collecting residents’ biometric data through facial recognition.
⮕ LinkedIn: €310m ($336m) GDPR fine by the Irish DPC for non-compliant advertising practices without user consent.
⮕ Uber: €290m ($324m) GDPR fine by the Dutch AP for transferring European driver data to the USA without appropriate safeguards.
⮕ Meta: €91m ($95m) fine by the Irish DPC for storing user passwords in plain text, a GDPR violation from 2019.
⮕ Clearview AI: €30.5m ($33m) GDPR fine from the Dutch AP for creating a biometric database without user consent.
These fines emphasize the risks of privacy breaches and highlight the importance of using data privacy tools.
Strengthen Your Digital Marketing with Trust and Transparency
AesirX Privacy Scanner helps digital marketers achieve GDPR and ePrivacy Directive compliance while turning it into a competitive advantage. With proactive privacy risk identification, it provides clear, actionable insights, helping you stay ahead of compliance issues.
By integrating AesirX into your digital marketing strategy, you can focus on what you do best—creating powerful campaigns and growing your business—without worrying about compliance risks. AesirX’s compliance tools for digital marketing not only help you avoid costly fines but also increase user trust through transparent privacy practices.
Is your website fully compliant? Find out how compliance can impact your marketing campaigns. Try AesirX Privacy Scanner today and gain peace of mind knowing your website is protected.
