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How Blockchain Enhances Product Tracking in PIM Systems

Mar 26, 202403 minute read

How Blockchain Enhances Product Tracking in PIM Systems

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How Blockchain Enhances Product Tracking in PIM Systems

Product Information Management or PIM systems are at the heart of today's commerce landscape, organizing large amounts of product data across various sales channels. Yet, keeping product information accurate and traceable remains a challenge. That's where blockchain technology comes into play – a game changer for PIM systems. With its secure and decentralized structure, blockchain provides a simple but powerful solution to improve product tracking, ensuring reliability like never before.

og how blockchain enhances product tracking in pim systems

The Challenge of Product Tracking

Traditional PIM systems often face challenges in keeping product data accurate and trackable. This is usually because the data is stored in separate places and managed manually, which can cause mistakes in product details. These errors affect customer trust and can cause issues with regulatory compliance.

According to supply chain statistics from 2023, 62% of companies have restricted visibility of their supply chain, with only 15% having visibility limited to production stages [1]. These gaps complicate tracking and risk management, posing challenges to operational efficiency and brand reputation.

Blockchain: Changing How PIM Works

Blockchain technology offers a secure, unchangeable, and transparent record-keeping system. By leveraging the advantages of integrating blockchain with PIM systems, companies can achieve:

  • Enhanced Transparency: Every transaction or update in product data is recorded on the blockchain, providing a clear audit trail from the manufacturer to the end consumer.
  • Improved Accuracy: With blockchain, once data is entered, it cannot be altered without consensus, ensuring accurate product information across all channels.
  • Streamlined Operations: Blockchain can automate the tracking process, reducing the need for manual intervention and minimizing errors.
  • Better Compliance: The immutable nature of blockchain helps companies comply with regulations by providing a reliable source of product data history.

advantages of integrating blockchain with pim systems

Real-World Applications

Several industries are already using blockchain to enhance their PIM systems. For instance, in the food and beverage sector, blockchain is used to track the journey of products from farm to table, ensuring the authenticity and safety of consumables. In manufacturing, blockchain enables real-time tracking of parts and finished goods, facilitating efficient recalls and reducing counterfeiting.

The Power of AesirX PIM with Concordium Blockchain

In the search for authentic and traceable product information, AesirX PIM stands out with its integration of Concordium blockchain technology. This combination is transforming the world of Product Information Management by ensuring unparalleled product authenticity and traceability.

Enhancing product authenticity with blockchain and PIM

The Advantages of integrating blockchain with PIM are evident in AesirX PIM's use of Concordium for decentralized identity verification. With advanced ID tech and Zero Knowledge Proofs (ZKP), it ensures secure and private verification. Products registered with AesirX PIM are linked to verified IDs, confirming authenticity and origin. 

Enhancing product traceability with blockchain

AesirX PIM utilizes Concordium blockchain for transparent supply chains, while NFTs, Provenance Tags, and PIM integration replace traditional QR codes with a more robust and transparent tracking system. Each product’s journey from production to delivery is recorded on the blockchain, offering a clear and tamper-proof history. This level of detail in product tracking fosters consumer trust and confidence in the products they purchase.

advantages of integrating blockchain with pim

Streamlining distribution and marketing

AesirX PIM is designed to distribute accurate product information efficiently to marketplaces and web stores, ensuring a consistent omnichannel experience. It also offers full compatibility with the AesirX solution ecosystem, providing an optimized marketing platform for staff to unify their marketing efforts on an integrated interface.

Blockchain technology holds the potential to revolutionize product tracking in PIM systems. By providing a secure, transparent, and accurate method of recording product data, blockchain can help businesses improve customer satisfaction, streamline operations, and maintain compliance. As the technology matures, we can expect to see more innovative applications of blockchain in PIM systems, driving the future of product information management.

Enhance your business with blockchain-backed product data management through AesirX PIM & Concordium! Ensure authenticity, traceability, and data integrity. Start today!


  1. 97 Supply Chain Statistics You Must Know

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