Data privacy is crucial for WordPress and Joomla agencies as third-party data collectors pose a legal risk. When you consider that we’re entering a new era of privacy, it’s clear that all organizations now need to re-evaluate their analytics tools.
In today's world, data privacy is more important than ever. For WordPress and Joomla agencies, the risk of data abuse from third-party data collectors such as Google Analytics is a growing concern.
Google Analytics (GA) is now considered illegal in the European Union (EU) because it does not comply with GDPR [1]. Additionally, there is no data transfer agreement between the EU and the US, and using third-party data collectors poses a legal risk. Therefore, organizations must review their data privacy and reconsider the analytics tools they use.
As an agency owner, you can help your clients stay legally compliant and gather more data for valuable business insights
Why AesirX Analytics?
With browsers limiting third-party loaded Javascripts and the use of personal information for advertising being prohibited, agencies need to find solutions that comply with legal requirements and are not blocked by the majority of browsers.
1. Legal compliance
Using your users’ personal information for advertising is not legal.
When you use a third-party data collector, you essentially give away your users' data to the third party. The third party can then use this data for their own purposes, which may include sharing it with other parties or using it to target advertising.
Also, when collecting the personal data, you share the legal responsibility and risk of potential abuse of that data with the third party. This means that if the third party misuses the collected data, both you and the third party may be held liable for any resulting legal consequences.
The Italian Data Protection Authority (GPDP) has recently followed the lead of other European authorities, such as the European Data Protection Supervisor, as well as the French and Austrian DPAs, in banning the use of Google Analytics (GA). The GPDP determined that GA collected information about users and sent it to the United States, which does not provide an adequate level of data protection. As a result, this transfer was deemed illegal [2].
This is where AesirX Analytics comes in. It’s an open-source Analytics platform that provides first-party data collection and storage for accountable business practices and legal compliance. It uses a locally hosted JavaScript solution to store the data in-country and is therefore compliant with GDPR.
AesirX will help agencies to navigate the legal storm around the topic of Privacy by Design and GDPR (and all other regional legislation such as CCPA), ensuring any business can continue as normal.
2. Currently, you’re losing 50% of data
Traditionally, third-party analytics tools have relied on cookies to track user behavior and collect data. However, with the increasing adoption of privacy-focused measures by web browsers, such as blocking cookies, these tools are becoming less effective at collecting data from all visitors.
AesirX Analytics is positioned as a solution that can capture data from 100% of visitors, as opposed to traditional tools that only capture around 50% of data. This means that AesirX Analytics can provide more comprehensive and accurate data on user behavior.
The upcoming changes in web browser privacy measures will make it even more difficult for traditional analytics tools to capture relevant data. By Q2 2023, browsers will prevent the tracking of individuals using personal data across multiple devices and so it is expected that 75% of data will not be relevant due to these changes, and by 2024, most web browsers will no longer function due to the dissolution of cookies.
AesirX will effectively capture and analyze user behavior data in order to effectively market products and services in a changing online landscape.
3. WordPress & Joomla Plugins
AesirX Analytics is easy to integrate into any website or app by simply adding JavaScript locally. Moreover, it is an open-source code-based solution that can be modified and customized easily.
To make deployment and configuration easier, AesirX Analytics offers WordPress and Joomla plugins.
Switching made easy
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Simply download the AesirX plugin from WordPress Plugins or Joomla extensions. |
In summary, AesirX gives you 100% of your user data so you can make better data-driven business decisions. With the demise of cookies, you can switch early and benefit from getting all of your data now. It’s also essential to understand and comply with data privacy laws and regulations when collecting and using personal data, particularly when using third-party data collectors. It's crucial to prioritize user privacy and take steps to protect their data from misuse or abuse. AesirX Analytics is a first-party data collection and storage solution for accountable business practice and legal compliance. It’s open source based for easy modification and customization and has WordPress and Joomla plugins for quick deployment and easy configuration.
By making the switch to AesirX Analytics, you can ensure legal compliance and maintain accountable business practices while providing your customers with a privacy-centric solution.
References:
[1] https://noyb.eu/en/update-further-eu-dpa-orders-stop-google-analytics >UPDATE: Further EU DPA orders stop of Google Analytics, July, 2022, NOYB.eu
[2] https://noyb.eu/en/edps-sanctions-parliament-over-eu-us-data-transfers-google-and-stripe >EDPS sanctions the European Parliament for illegal EU-US data transfers Jan, 2022, NOYB.eu
