There are different options available if you are searching for a new digital marketing automation tool - a few solutions are "open source," which is becoming increasingly popular. But why should you use open-source marketing automation? We set out the questions you might have and what to consider.
Why do we need Digital Marketing Automation (DMA)?
The ultimate goal of every business is to increase revenue, accelerate ROI, and build customer connections. It’s an irrefutable reality that a firm can only develop and flourish if sales targets are met, and marketing activities must be very effective in order to do so. Marketers must be aware of shifting market trends and respond appropriately to guarantee that the organization is marketed in a result-oriented way.
An organization's effective marketing strategy can comprise email marketing campaigns, social media marketing, content marketing, digital marketing, website promotion, and a variety of other activities that engage new audiences and maintain existing ones.
These efforts can put a significant strain on your organization's resources. Automation frees up time that can be better spent on things that need your team's specific talents, such as client engagement and strategy.
When we combine all of these marketing initiatives, the demand for automation arises to save time and increase accuracy.
Therefore, investing in effective digital marketing automation tools will aid in the efficient execution of your marketing tasks; when team members have time to focus on their primary jobs, they are more productive. As a result, projects are completed faster and without the need for additional personnel.
What is Digital Marketing Automation?
Digital Marketing Automation tools allow businesses to effectively execute marketing tasks
Service Delivery Automation (also known as robotic process automation, process automation, machine learning, and AI) is a blanket term used to describe the automation of a sequence of human activities involved in a business or IT process.
With newer tech, better connectivity, and cheaper storage, this evolving sector has gained much popularity in recent years with “X as a Service” emerging as a strong model of cloud computing.
Platform as a Service (PaaS) particularly provides a platform for users to develop, run, and manage apps without having to build and maintain the cloud infrastructure needed to develop and deploy an application.
Falling under this category, Digital Marketing Automation (DMA) software, also referred to as automation tools, handles routine tasks that don't require active human involvement.
An example of this is social media management. A DMA platform can centralize the social media channels such as Facebook, Twitter, YouTube, etc. so that posting can be done in minutes, rather than hours. The content can be scheduled ahead of time ready to post to the chosen networks.
With clear job assignments, due dates, statuses, and more, a DMA helps a marketing team keep all of its tasks on track. The entire team can easily receive a high-level snapshot of projects or dive down to particular milestones.
Automation platforms can also be linked to other tools such as a content management system (CMS), digital experience platform (DXP), email, digital asset management (DAM), and so on, minimizing time-consuming manual procedures by centralizing all resources.
Automation, in essence, eliminates the drain of repeated work, allowing you to get the most out of specialists. With these savings, your company can reinvest the duties right back into campaigns for greater results.
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By 2027, the marketing automation industry is anticipated to be worth $8.42 bn. According to research by ResearchAndMarkets.com in 2020, the market is predicted to grow at a CAGR of 9.8 percent from 2020 to 2027. |
What is Open Source?
An open-source software project is the creation of software in which the source code is freely accessible to anybody. You can check the code, host it on its own, or integrate it into another app. Depending on your requirements, you can even create more features.
This free peer-reviewed nature means open-source software is backed by a passionate community that supports and embraces its benefits. The broader open-source community believes in more than just coding, that open source is more than just using widely available software. The culture embodies the ideas at a deeper, societal level and makes them part of everyday practices.
You can gain an operational view of how an open-source community operates by looking at the code hosting site that a project utilizes, for example, Github. This is where the developers work, and likely where many of the project's users come to check on its development. These platforms leave a contribution-based digital footprint, which aids in understanding the various sorts of interactions contributors have with the project's codebase.
The aim of open-source digital marketing is to give a realistic alternative to costly and sometimes ineffective strategies (time-consuming and error-prone) as well as to foster a culture of shared responsibility (rather than putting all the risk on the client).
You will likely have heard of many open-source projects which are inevitably a part of your day-to-day life, such as WordPress, Joomla, Drupal, Prestashop CMS, and eCommerce websites. Google, Facebook and Microsoft offer the majority of their framework code in open source.
Open-source software is part of your day-to-day life
6 Reasons to use Open-Source DMA
From a user standpoint, there are six key reasons to adopt open-source marketing and automation software:
- Can be modified and customized as per the business needs.
- You can have better control over the functionality.
- Faster time to market.
- Better stability and security compared to proprietary software.
- It is easier to locate marketing and technical experts.
- More vendors with the correct service-to-price ratio.
Standard Features of Marketing Automation Tools
When shopping for marketing automation solutions, look out for the following standard characteristics:
- Scheduling - Being able to create content (for multiple channels) and schedule ahead of time is the main draw of a DMA tool.
- Project Management - Coordinate projects in one easy-to-use platform.
- Campaign Management - An effective DMA tool helps leaders organize campaigns.
- Digital Asset Storage - Upload your images and other digital assets to a central DAM (digital asset management) tool so you can easily select them for posting.
- Multiple Channels - The more channels you can connect with through the DMA tool, the easier and quicker it will be to plan and post.
- Support - Select a platform that offers ticketed support or if possible, 24/7 support.
AesirX DMA
AesirX DMA - the world's first Free Open-SourceDMA platform
AesirX DMA is the world's first Free Open-Source Digital Marketing Automation platform.
It will connect your marketing department with web, social media, DXP (digital experience platform), email, publishing channels (e.g. Medium & Tumblr), e-commerce channels, advertising channels, and all without having to pay more for additional software - i.e. each package is inclusive of different tools depending on your business needs. You can also choose to integrate any other integrative channel, such as your work’s Intranet.
It can be installed in less than 60 seconds using the npm React app or you can deploy to Amazon Web Services (AWS), Azure, or Google Cloud using one of the deployables.
What's amazing about AesirX DMA is that it includes free social media automation - currently 9 channels (Facebook, Instagram, Twitter, YouTube, LinkedIn, Discord, Telegram, Zalo, FB Groups). Typically, free platforms have extremely limited capabilities, such as only a few channels.
Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).
Visit AesirX DMA for more information.
