With the amount of digital assets, media, channels, and content types growing at an exponential rate, refining Digital Asset Management software (DAM) are critical for organizations aiming to strengthen their brand consistency and bring their MarTech strategy up to industry standards. When it comes to growth, scalability, and digitization, nothing can possibly open the floodgates to technical innovation like Open Source Digital Asset Management systems.
Why choose Open Source Digital Asset Management software?
A Digital Asset Management system is a great choice for maintaining order and ensuring a consistent brand image, particularly for organizations that maintain a large number of visual, audiovisual, and graphic digital materials.
But are you ready to leave those tasks in the hands of an Open Source DAM system?
What is Open Source DAM?
An open source Digital Asset Management system indicates that the software source code is accessible to the general public or whoever obtains the license. As a result, because it allows for complete customization, it is the most sought-after option by businesses that need to create, execute, and launch systems and apps adapted to highly specific demands.
Why do you need Open Source DAM?
Open Source Digital Asset Management systems win in terms of scalability, flexibility, transformation, cost savings, and pushing the boundaries of innovation. This is because most proprietary Digital Asset Management systems are designed to work only with other proprietary software from the same vendor, not with other software solutions on the market.
Also, legacy systems are less successful at handling content such as photos, media files, and videos.
Open Source DAM offers more than just a useful repository for storing marketing materials.
To compete in the market, creative teams must also have a comprehensive Digital Asset Management workflow solution that streamlines the management process and lowers dependency on inefficient ad-hoc solutions like emails and shared drives.
Case Study
A client with international offices in over 20 countries was dealing with a number of administrative issues, including an antiquated and complicated e-commerce system as well as a lack of unified processes, which resulted in ineffective workflows.
AesirX DAM (combined with other solutions) was easily installed and completely transformed the business. They were able to fully customize the software to their exact needs and integrate it with other systems and sites for maximum efficiency. For example,
- They ensured no duplicate assets are found globally within their multiple collections;
- They are able to upload, sync, and distribute assets on multiple sites;
- The simple interface, bespoke search options, and easy meta tagging make it simple for employees to use and find material;
- The images presented to the market are in the right format specific to the browser, and;
- With the use of a content delivery network (CDN), the cost of the data exchange is much lower.
When it comes to rolling out in new markets, the client’s process has now been standardized with AesirX DAM handling all digital materials and collaborating with other tools to enrich the site's content and ultimately provide an automated workflow that saves the business huge resources.
What your organization will require
Going Open Source means your organization will require a well-trained IT crew that understands how to maintain Open Source Digital Asset Management systems, or you can employ a consultant or an external team that specializes in these activities. Despite the additional cost, it is still likely to be far less expensive than a bespoke system.
Digital Asset Management software is needed for scalability
Open Source software is growing
Open Source is booming and proof is in the numbers.
In a global survey by Open Source Initiative, of 2,660 respondents over the previous year, 77% of organizations expanded their usage of Open Source software, with 36.5% considerably increasing their use. [1]
Six main points that came out of the survey:
- People want access to innovation: The primary reason for using Open Source software is access to innovation, with cost savings coming in second.
- Rapid growth in DevOps tooling: Open Source DevOps tooling had the greatest overall growth in use. Cloud-native CI/CD technologies have seen considerable growth in popularity.
- Small businesses love Open Source: 41% of small businesses have an open source strategy, the most among all company sizes.
- BFSI has the most InnerSource projects: Innersource initiatives are most common in the banking, financial services, and insurance industries (BFSI). I.e. applying lessons learned from Open Source development to their internal projects.
- Lack of skilled staff is holding Open Source back: The most significant hurdle to Open Source software adoption is a lack of internal capabilities to test, utilize, integrate, and maintain it.
- Legal teams lack knowledge in Open Source: Only 13% of companies have a legal staff that are knowledgeable about Open Source licenses.
So, it’s clear that Open Source is incredibly popular and the future of business solutions, yet within organizations, there is a clear lack of knowledge of how to implement and maintain it.
Open Source Digital Asset Management software is booming
Pros & cons of Open Source Digital Asset Management software
Advantages of Digital Asset Management software
- License and yearly costs are reduced.
- The Open Source Digital Asset Management systems can be completely customized and controlled.
- Rapid start-up - download and start immediately, customize later.
- The Open Source community constantly updates the software.
For any organization, these advantages ultimately mean their investment into their IT backbone is not at risk unlike with closed proprietary software.
Disadvantages of Digital Asset Management software
- A specialized team could be required for Open Source Digital Asset Management software if making customization changes.
Is Digital Asset Management software the right choice for you?
Open Source Digital Asset Management software is a fantastic fit for any business looking to create features that complement existing procedures and processes, wanting to remain within budget, and wishing to automate their workflow.
With Open Source, the key is collaboration - collaboration from a community of innovators - whether that’s within the organization or from an external yet united team (or even a combination) - who produce highly-optimized software that suits your organization perfectly.
Everyone is invited to join the "AesirX Community" on Telegram; a welcoming Open Source community that celebrates and supports the idea that transparency, giving back to the community, sharing, and collaborating lead to better software - and, maybe, a better society.
DOWNLOAD Open Source AesirX DAM for FREE via GitHub.
Find out how our Open Source DAM can help your team find digital assets faster and improve your workflow automation. Visit AesirX DAM for more information.
