Multichannel marketing is a strategy that allows you to pursue clients and promote your brand across many various platforms and strategies. This vital initiative can add pressure to any marketing team and cause inefficacy within the workplace, that’s why Multichannel marketing automation is key to staff productivity.
What is Multichannel Marketing?
Multichannel marketing, as the name implies, focuses on marketing to your audience over numerous channels, both online and offline. Using this method, you can establish a consistent presence across the board and reach your target audience in a variety of places.
For example, social media channels such as Facebook, Insta, YouTube, etc., email, e-commerce, publishing sites like Medium and Tumblr, websites, and so on.
The advantages of multichannel marketing are clear, opening up ways to:
- Increase brand recognition.
- Reach out to new and returning consumers.
- Maintain a cohesive approach while posting material to each channel.
- Increase your marketing ROI.
Multichannel marketing is vital because retailers must be where their clients are, and frankly, they're all over the place. Consider this if you need another reason: Clients that use several channels spend three to four times as much as single-channel customers.
There are so many outlets for reaching clients
Multichannel marketing automation
Today, there are more outlets for reaching clients, both in terms of volume and diversity, than we could have anticipated not that long ago. When it comes to creating multichannel marketing initiatives, brands now have more alternatives than ever before - which might be both a gift and a curse, given that many marketers claim to struggle with their workload.
As the number of channels increases, the need to embrace multichannel marketing automation is not merely a good idea but a necessity. That’s where a multichannel marketing automation platform plays its part as the key to staff productivity. It supports a multichannel approach to ensure that customer experience is not compromised and that your marketing team's efficiency is increased.
3 Steps to Success
So what does it take to do multichannel marketing right and to ensure staff productivity remains high? Here are three keys to success:
1. Establish a multichannel Digital Marketing Automation platform
By marketing across multiple channels, your marketing presence and plan must stay consistent. Team members should not be working on various platforms at least not without communicating about the overarching aims and objectives. It’s fundamentally easier for an organization to use an all-in-one tool, such as DMA (digital marketing automation) software, to align teams and boost staff productivity.
A DMA platform connects and integrates your marketing department with the channels needed to perform marketing tasks. For example, customer-facing channels could include your business's website, email, social media channels, e-commerce, and publishing platforms. Plus, any existing systems or solutions, like a content management system (CMS), digital experience platform (DXP), digital asset management (DAM), customer relationship management (CRM), or enterprise resource planning (ERP). Essentially, a good DMA should be able to sync with any current (integrative) systems on which your company relies and be continually updated to integrate new channels and technologies necessary to organize campaigns and projects.
Multichannel Marketing Automation - they key to staff productivity
2. Increase staff productivity in some of the following ways
- Save time - reducing the need for employees to do repetitive tasks, multichannel marketing automation saves time when planning and posting content. This significant reduction in work hours allows an organization to streamline its workforce, freeing it up to focus on high-impact campaigns, be more innovative, plan more strategically, and deliver more.
- Promote better team communication - automation tools aid in team communication by providing simple access to all relevant information and the ability to discuss what's going on in the organization; it provides a single communication channel to unite teams, so projects are handled more effectively.
- Optimize the staff experience - instead of replacing humans with software, automation looks to maximize and enhance employee performance, supporting them in doing their tasks more productively. Having an all-in-one marketing automation platform with channels and tools in one location simplifies the employee experience, makes it more manageable, and creates a better work environment.
- Structure data - some marketing automation software packages offer internal cloud storage, but others address data storage through partnerships and integration with a DAM (digital asset management) platform. In any case, this tool makes campaign management much easier and having virtual assets like logos, images, and content in one location saves time and ensures ease of access. Organizations can also reuse campaign content more successfully if they have quick and simple access to their digital assets.
- Improve the marketing process - marketing automation software enables marketing activity (like campaigns and projects) to be systemized. As a result, procedures can be assessed and waste eliminated, meaning operations are improving continuously.
Increase staff productivity with AesirX DMA
3. For the best productivity, use an automation system that supports
- Automation across a wide range of channels
The advantages of networked, multichannel automation are enormous. Technologies that actually enable automation and communication across a wide range of channels allow marketers to design effective campaigns without changing their strategy to accommodate their systems. - Multiple social media channels
If you plan and post on several social networks at the same time, essentially, you’re a multichannel marketer in your own right. Therefore your marketing automation platform of choice should let you plan and schedule posts, including attachments and links, across as many SoMe channels as possible. - Free Open Source Software (FOSS)
FOSS refers to automation systems that are constructed using freely shared code that others have created and can subsequently be changed to meet the needs of any organization. Software that would have taken countless hours to create can now be downloaded in minutes and incrementally changed, lowering time-to-market. - Campaign management
Having the ability to manage campaigns in one tool does exactly what has just been mentioned - saves time, better processes, happier and more organized staff, a structured database, and improved communication - all resulting in heightened staff productivity. - Unlimited features
It’s far from productive when a system limits you to one or two channels, only a few accounts, limited scheduling, and a restricted number of projects.
How to promote staff productivity
Multichannel marketing requires the use of a Digital Marketing Automation system to organize mailings and posts. Using various channels increases your chances of reaching prospective clients, doing so in the most productive way possible.
Aesir’s Open Source Platform as a Service (PaaS) can be downloaded for free from GitHub (no card details required) and has full frontend customization included.
Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).
Visit AesirX DMA for more information.
