Is your organization struggling to maintain its digital assets? Are you having workflow problems? A Digital Asset Management platform is likely the answer your team is looking for to store, search, organize, retrieve, automate and distribute your complete digital material repository from a central location.
What is a Digital Asset Management platform?
A Digital Asset Management platform or DAM platform is a well-built piece of software that makes it easier to manage and maintain your media assets so that your marketing workflow is enhanced. It indexes your collection using metadata (file names, keywords, descriptions, and so on) that you can then search through that metadata as well as a number of visual tags.
DAM capabilities have grown further, resulting in bigger and better functions beyond just a storage file. DAM is an absolute must-have for any business that operates with a significant number of media assets, thanks to features like version control, which organizes all revisions of a file under one thumbnail, and sharing options, which allow you to send files with one click.
When deciding on what Digital Asset Management platform to choose, first look at why you might use one.
Use a Digital Asset Management Platform to:
1. Maintain brand consistency
Did you know that customers are more inclined to buy from a brand they are familiar with? As a result, Fortune 500 firms go out of their way to ensure brand consistency in their marketing and advertising operations.
Brands that deliver a consistent customer experience across all channels are preferred by 87% of purchasers [1].
Having a Digital Asset Management platform makes it easier to maintain brand identification and standards. You can restrict access to legacy files and guarantee that only the most recent assets are available, allowing users to develop, manage, share, and collaborate on assets and rich media while adhering to your brand requirements.
Once a creative has completed producing an asset, they may speed production on easy jobs by storing the layout as a template, allowing authorized users to rapidly repurpose the design.
A Digital Asset Management platform will secure your assets
2. Keep content secure
It is critical to keep your assets secure at all times, yet it may be tough to maintain. Files can become damaged, servers can crash and malfunction, and files might be lost as a result of poor management. Because it stores and safeguards all of your digital assets in the cloud, a Digital Asset Management platform eliminates these dangers.
Version control, rights management, and data encryption for file transfers and storage are all included in a cloud-based Digital Asset Management platform. Other security advancements include SSO identity management. Single sign-on solutions boost productivity by decreasing user friction. A user can access one or more apps with a single set of login credentials, smoothly moving between them.
3. Speed up access to assets
When files are kept across numerous platforms and directories, it can be time-consuming and unpleasant to locate certain digital content. Employees that do not have access to a Digital Asset Management platform spend roughly five times as long hunting for the proper assets.
Users can modify, add, or delete tags to optimize asset search results, and the platform scans and maintains any existing information.
Find assets faster with a Digital Asset Management platform
4. Improve collaboration
A Digital Asset Management platform encourages a collaborative atmosphere. When your creative teams use a file sharing platform that acts as a "central source of truth," everyone, regardless of location, time zone, or department, is on the same page.
You can build role hierarchies and user rights across all workflows using a Digital Asset Management platform. You can restrict each user's access to only the files or tasks that are most important to them, and you can set up alerts to notify your team and external stakeholders when action is necessary.
5. Accelerate time-to-market
When it comes to growing your internet presence, time is of importance. You can't afford to waste time or money on unproductive operations. Despite this, 46% of marketers report spending time downloading and uploading files using numerous platforms, and 51% report losing money on campaign assets that they can't find. [2]
As previously said, a Digital Asset Management platform enables you to swiftly store, manage, and retrieve assets. This helps move stages forward in the context of any campaign or creative workflow while eliminating repetitive and costly rework.
As a result, compliant and on-brand marketing initiatives may be launched more quickly.
A Digital Asset Management platform makes marketing easier
6. Reduce compliance risks
When you have a large database of photographs, audio files, videos, and logos, keeping track of license agreements and expiration dates can be difficult. Noncompliance with such agreements can result in fines and a tarnished reputation for your company.
The GDPR, or General Data Protection Regulation, is Europe's top privacy regulation that affects businesses globally. It’s the world’s toughest rule on privacy and safety, so it’s imperative to use compliant software and processes.
DAM systems can provide functions that keep sensitive information up to date and help ensure licensing agreements are followed; you can define access permissions, licensing expiration dates, and automated license expiration notifications.
7. Manage creative workflows
Digital Asset Management process flows automate asset management and allow users to manage the complete creative workflow from a single location. View all of your creative materials in one location, while automated processes help you handle them faster. Automated functions like delegation capabilities remove manual processes, allowing staff to spend less time manually routing assets to other creatives.
Whether you're in sales and marketing or are a designer or creative, a Digital Asset Management platform will benefit any brand or organization with an expanding digital asset collection. Consider investing in DAM software to enhance efficiency, asset performance, security, and production deadlines.
DOWNLOAD Open Source AesirX DAM for FREE via GitHub.
Find out how our Open Source DAM can help your team find digital assets faster and improve your workflow automation. Visit AesirX DAM for more information.
References:
[1] 87% of Consumers Indicate an Interest in a Personalized and Consistent Experience Across Channels, According to New BRP Report - Cision
[2] 5 Anchors Weighing Down Marketing Campaign Launch - Brandfolder
