As an IT Manager in a small to medium-sized enterprise (SME), maintaining GDPR compliance for websites can be challenging. You need to collect user consent, protect data privacy, and ensure compliance with the ePrivacy Directive—without disrupting website functionality or your workflow.
A Consent Management Platform (CMP) like AesirX addresses these challenges by providing a fully compliant solution. It prevents unauthorized script loading, ensures explicit consent before any data is accessed, and integrates seamlessly with AesirX Analytics for privacy-first, cookie-free analytics. With easy integration into platforms like WordPress and other marketing tools, AesirX helps you align with legal requirements while maintaining website performance and operational efficiency.
Why IT Managers Need to Review Their CMPs
The Overlooked Risks of Compliance
GDPR (General Data Protection Regulation) mandates explicit consent for processing personal data, but compliance goes beyond checkboxes. Websites often preload cookies, trackers, or scripts onto user devices before receiving consent. This practice violates Article 5(3) of the ePrivacy Directive, which explicitly forbids storing or accessing data without prior user approval.
The Hidden Non-Compliance of Conditional Scripts
Many consent platforms claim to be compliant by offering "consent modes" or "minimal script loading." However, these approaches still often load dormant or anonymized scripts that access user devices without consent. Even anonymized or delayed trackers fall under the same compliance rules, as accessing any part of a user’s device – whether for minimal or full data collection – requires explicit permission.
This misunderstanding can leave IT managers unknowingly breaching compliance laws. Reviewing your current consent management solution is essential to avoid hidden violations and the consequences that follow.
The Consequences of Non-Compliance
- Financial Penalties and Legal Risks: Non-compliance with GDPR and the ePrivacy Directive can lead to penalties as high as 4% of global annual revenue or €20 million. These fines are not hypothetical – regulators actively enforce them across industries.
- Reputation Damage and Business Losses: Beyond financial costs, failing to secure proper consent erodes customer trust. A tarnished reputation can lead to lower conversion rates, reduced website traffic, and long-term brand harm.
- User Compensation Claims: Non-compliance also exposes businesses to legal actions, including compensation claims from users whose data was mishandled. These lawsuits can be as damaging as regulatory fines, adding to the overall financial and reputational burden.
Benefits of Consent Management Platforms (CMPs) for IT Managers
⮕ Avoid Legal Risks: Achieve GDPR and ePrivacy compliance to avoid fines and reputational damage.
⮕ Enhance User Trust: Transparent consent management builds trust with visitors, showing your commitment to user privacy.
⮕ Simplify Workflows: Streamline consent collection to save time and reduce manual effort for IT teams.
⮕ Improve User Experience: Offer users easy-to-manage consent options without disrupting their browsing experience.
⮕ Support Business Goals: Integrate a GDPR consent management tool with your current tools like analytics and marketing platforms, helping you continue to collect valuable data for analysis and marketing while staying compliant.
How AesirX Can Simplify Consent Management
AesirX Consent Management Platform offers a seamless, efficient, and privacy-first solution for managing consent, meeting GDPR compliance and ePrivacy regulations for websites, without affecting the user experience.
Here’s what makes AesirX CMP different:
How to Install AesirX CMP on WordPress
1. Download and Install AesirX CMP
- Download the plugin: Get the latest release from AesirX CMP Plugin on GitHub.
- Install the plugin:
- Log in to your WordPress admin panel.
- Go to Plugins > Add New.
- Click Upload Plugin, select the downloaded file, and click Install Now.
- Click Activate Plugin after installation.
2. Register Your Shield of Privacy (SoP)
After activation, you'll be prompted to register your Shield of Privacy (SoP) to start your 14-day free trial with full features. (Your SoP serves as your AesirX Account ID, granting access to all AesirX solutions and licenses.)
Steps:
- Enter your details:
- Shield of Privacy ID
- Domain
- Choose "Consent Management Platform" from the Solutions drop-down.
- Accept Terms & Verify:
- Check Accept Terms & Privacy Policy.
- Click “Click to start verification" → Send inquiry.
- Complete Setup:
- Click How to get your Shield of Privacy & License.
- Click Update Domain.
3. Update Your License to Continue
Before your trial ends, update your license to keep full access:
- Go to the AesirX Licenses page.
- Get your new license key.
- Enter the key in the plugin settings under Your License Key.
4. Set Up Consent Templates
AesirX offers two consent modes, both compatible with Google Consent Mode V2, but with enhanced compliance features:
- Simple Consent Mode: No data is collected until users provide explicit consent.
- Default Template: Tags are preloaded with denied parameters, ensuring no data collection until consent is granted. (Supports decentralized consent management enhanced privacy control).
Steps to Set Up Consent Templates:
-
In the WordPress admin panel, go to Settings > AesirX Consent Management > Select Consent Mode.
-
Choose a template and customize the consent text.
- Update your privacy policy to explicitly state:
- Who collects the data (your site or third-party services).
- Why the data is collected (e.g., analytics, personalization).
- What data is collected (cookies, form data).
- Keep the consent message simple, clear, and informative so users understand what they’re agreeing to and why it matters.
- (Optional) Enter your Google Tag ID and Google Tag Manager ID.
- Click “Save Settings” to apply changes.
AesirX CMP enables you to create a fully branded, user-friendly consent experience with easy consent banner customization. Tailor banners to match your company’s style, provide clear opt-in options, and simplify consent management. This provides a professional, transparent, and GDPR-compliant user experience for your visitors.
Read more:
How to Customize the Consent Modal Style for Your WordPress Site Using AesirX Analytics & CMP
Step 5: Use AesirX Consent Shield for Plugin Detection and Blocking
To enhance GDPR compliance for websites and manage tracking, AesirX provides a Consent Shield feature to detect and block plugins and third-party trackers that may collect user data without consent.
Steps:
- In your WordPress dashboard, go to Settings > AesirX Consent Management.
- Automatic Plugin Detection: AesirX Consent Shield will scan for plugins (e.g., JetPack) that may collect user data without consent.
- Block Plugins: For flagged plugins, enable the option to block them from collecting data until the user provides explicit consent.
Step 6: Block Invasive Domains with AesirX Privacy Scanner and Consent Shield
You can also block third-party domains from tracking user data without consent.
Steps:
- Go to https://privacyscanner.aesirx.io and enter your website URL to scan your site.
- Review the scan results to identify any third-party trackers (e.g., pixel.wp.com).
- Block Domains: In Consent Shield, enter the flagged domains and click Save.
- Choose Script Blocking Options:
- Only Third-Party Hosts (Default): Blocks third-party scripts but allows first-party scripts.
- Both First and Third-Party Hosts: Blocks all scripts based on user consent.
Simplify GDPR Compliance for Your Website Today
AesirX CMP provides an efficient solution for IT managers by offering robust consent management without relying on third-party cookies. It helps GDPR compliance for websites while protecting user privacy.
With Consent Shield, AesirX scans your site for plugins that might collect data without consent, blocking them until users approve. Additionally, blockchain-powered data ownership through the Shield of Privacy’s decentralized system stores user data securely, using pseudonymization to protect sensitive information and uphold compliance.
AesirX CMP also offers consent banner customization, allowing you to align banners with your website’s branding while respecting user privacy. This streamlines compliance processes and helps you deliver a GDPR-compliant user experience.
Protect user privacy and simplify GDPR compliance now—install AesirX CMP in minutes and integrate seamlessly with your website and tools.