Why we're launching a lifetime Consent Management Platform (CMP) deal on AppSumo&nbsp; -&nbsp; and why it matters right now.
<h2>The Illusion of Compliance Is Costing You More Than You Think</h2>
Imagine paying $1,000+ per year for a tool labeled “compliant” - only to find out it could get you fined.
That’s the hidden risk behind most cookie consent solutions on the market today.
In the past month, we've seen major Cookie Consent-as-a-Service vendors quietly raise their prices - some by more than 200%, especially for businesses with growing traffic or complex page structures.
This might be tolerable if these tools delivered real compliance. But many don’t. They often:
<ul>
<li aria-level="1">Load trackers and scripts via Google Tag Manager or are loaded by GTM before consent</li>
<li aria-level="1">Include pixel trackers, analytics or telemetry within the CMP itself</li>
<li aria-level="1">Rely on third-party CDNs that collect IP addresses for billing or UX tracking</li>
</ul>
This violates both the letter and spirit of global privacy laws and fails to live up to technical necessity requirements for loading prior to consent - and puts the burden of liability squarely on your business, not them.
In our latest privacy scan, <a href="https://aesirx.io/blog/aesirx/36000-danish-business-websites-just-violated-gdpr" target="_blank" rel="noopener">over 73% of sites in Denmark using 3rd-party CMPs were found in violation of ePrivacy rules</a> - despite using “compliance tools.”
So why pay a premium for a consent tool that may actually increase your legal risk?
<h2>Why We're Doing This&nbsp; -&nbsp; And Why It's Time-Limited</h2>
We believe privacy compliance shouldn’t be a luxury.
That's why we're offering something no other CMP vendor will: a fully compliant, first-party Consent Management Platform - available as a one-time purchase.
No subscriptions. No monthly surprises. No per-visitor fees.
And no hidden tracking that undermines your compliance.
This is a serious offering to help agencies, developers, and businesses permanently exit the recurring-cost trap while staying compliant the right way.
Last week, I broke down <a href="https://aesirx.io/blog/aesirx/why-most-cookie-consent-as-a-service-tools-fail-the-eprivacy-directive-test" target="_blank" rel="noopener">why most cookie consent tools fail</a> - by design.
This week, I’m offering the alternative: a privacy-first CMP that gets it right from the start. Currently available for WordPress – with support for more platforms coming soon.
But there’s a catch: this deal is only available for 120 days through AppSumo. After that, it’s gone.
<h2>Built to Actually Comply - By Design</h2>
From day one, we built AesirX CMP with legal compliance as the foundation - not a marketing tagline.
Unlike most CMPs, we:
<ul>
<li aria-level="1">Self-host entirely under your control (first-party architecture)</li>
<li aria-level="1">Block all tracking technologies until consent is explicitly given</li>
<li aria-level="1">Enable 1 Click AI Privacy Advisor for near-seamless configuration</li>
<li aria-level="1">Do not share user data, IPs, or behavior with our servers - ever</li>
<li aria-level="1">Offer full consent logging, export, and audit trails by default</li>
</ul>
And our platform is built to meet the strictest requirements of global privacy laws, including:
<ul>
<li aria-level="1">GDPR &amp; ePrivacy Directive (EU) - Consent must be given before any non-essential data is stored or accessed</li>
<li aria-level="1">UK GDPR &amp; PECR - Explicit opt-in required for all behavioral tracking</li>
<li aria-level="1">Germany (2024-2025 rulings) - Violations found for using GTM, Consent Mode 2.0, and Pixel without prior consent</li>
<li aria-level="1">Norway’s Ekom Act - Requires user consent even for analytics cookies</li>
<li aria-level="1">Vietnam PDPD (in force) &amp; PDPL (from 2026) - Consent is already required by law; PDPL introduces fines of up to 3 billion VND</li>
</ul>
And yes - North American businesses should care too: even in the U.S., state-level privacy laws (California, Texas, Colorado, Connecticut, etc.) are tightening, fines are being issued, and federal frameworks are on the horizon.
<a href="https://aesirx.io/blog/aesirx/tracking-before-consent-can-cost-5000-eur-per-visitor">A German court recently awarded €5,000 in damages</a> to a single user due to Meta Pixel loading before consent. Multiply that by hundreds or thousands of users, and it’s easy to see how the risks add up.
<h2>This Is the Only Time We’ll Offer This</h2>
This is a single, limited deal window for you to:
<ul>
<li aria-level="1">Migrate off expensive, non-compliant third-party CMPs</li>
<li aria-level="1">Take control of your consent management - legally and technically</li>
<li aria-level="1">Future-proof your site before global enforcement catches up</li>
</ul>
It’s a one-time investment. For a lifetime of compliance.
If your current CMP tracks users before they’ve agreed, it’s not a Consent Management Platform. It’s a liability.
We built AesirX CMP to fix that. Now you can own it - forever.
Claim your Lifetime CMP HERE before this 120-day deal disappears forever.
Ronni K. Gothard Christiansen Technical Privacy Engineer &amp; CEO, AesirX.io

Once-in-a-Lifetime Deal  -  Literally

Blog Aesirx

Stop overpaying for cookie banners that don’t comply. AesirX CMP offers a lifetime deal for a real first-party solution. No subscriptions, full control

AesirX introduces its CMP Lifetime Deal on AppSumo: From $69, WordPress users get AI-powered consent management and auto-blocking for fast, easy compliance.
By: AesirX.io Ltd.
NEW YORK, July 25, 2025 – AesirX proudly announces the launch of a Lifetime Deal for its AI-powered Consent Management Platform (CMP) on AppSumo, giving WordPress users an affordable way to manage global privacy compliance. Unlike most CMPs that charge monthly based on site traffic or page volume (costs that rise as websites grow), AesirX offers a lifetime price from just $69, with four plans to choose from and up to 86% off the usual price. Built with automation in mind, AesirX CMP includes the AI Privacy Advisor to scan, detect, and auto-block unauthorized tracking across cookies, scripts, and beacons, enforcing real user consent, simplifying legal compliance, and protecting privacy from day one.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/take-control-of-tracking-reduce-privacy-risks-and-make-compliance-easier.jpg" alt="take control of tracking reduce privacy risks and make compliance easier" width="3840" height="2160" />
Take control of tracking, reduce privacy risks, and make compliance easier
A Consent Management Platform (CMP) manages and documents user consent for data collection to help businesses comply with complex privacy regulations. Yet, most CMPs fail to fully protect websites from privacy risks, leaving organizations vulnerable to non-compliance and reputational damage, especially with privacy laws like GDPR, ePrivacy Directive, and CCPA evolving fast.&nbsp;
AesirX Consent Management Platform proactively protects any site with a privacy-friendly approach that blocks all unauthorized tracking before consent is given, not just cookies. This first-party solution provides a fully compliant, uninterrupted consent interface, even with browser restrictions.
<h2>The Lifetime Deal&nbsp;</h2>
To officially launch the platform, AesirX has partnered with AppSumo to offer website managers, agencies, and businesses a cost-effective way to manage consent and privacy compliance effortlessly.
With a one-time payment, users get lifetime access – no monthly fees, no surprises. This fixed-cost solution gives complete control over consent management without ongoing expenses. Plus, as an added bonus, AesirX includes 1 year of Privacy Monitoring, providing automated security scans and instant alerts to help users maintain compliance from day one.
&nbsp;<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/huge-savings-up-to-86-off-aesirx-cmp-on-appsumo.jpg" alt="huge savings up to 86 off aesirx cmp on appsumo" width="2560" height="1440" />
Huge savings, up to 89% off AesirX CMP on AppSumo
<h2>Platform Features and Benefits</h2>
<a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">AesirX Consent Management Platform</a> provides a responsible approach to managing cookies and tracking, helping businesses build trust and improve user engagement. Unlike traditional solutions that rely on third parties, AesirX takes a first-party approach, enabling greater data ownership, reliability, and compliance.
Designed to align with evolving global privacy regulations, AesirX meets the requirements of the General Data Protection Regulation (GDPR), ePrivacy Directive (ePD) 5(3), Privacy and Electronic Communications Regulations (PECR), the California Consumer Privacy Act (CCPA), and hundreds of other international privacy standards by default. Consent logic can be automatically applied based on browser language, location, and time zone, removing the need for manual configuration.
<h3>Key features include:</h3>
AesirX Consent Shield For websites concerned about unauthorized tracking, AesirX Consent Shield acts as the enforcement layer bringing an added layer of protection. It prevents selected scripts, beacons, and trackers from loading until explicit consent is given so that no data is collected prematurely.
AesirX AI Privacy Advisor For site owners looking to automate compliance without sacrificing control, AesirX AI Privacy Advisor delivers a comprehensive set of features:
<ul>
<li aria-level="2">It combines real-time analysis with intelligent automation, running two scans (before and after consent) to accurately detect third-party cookies, scripts, and beacons that require user approval.&nbsp;</li>
<li aria-level="2">Based on these results, users can apply blocking rules with the 1-Click AI Auto-Blocking feature, automatically configuring Consent Shield to restrict unauthorized activity.&nbsp;</li>
<li aria-level="2">To support documentation needs, AI Privacy Advisor also generates draft cookie declarations, privacy policies, and consent text based on real scan data, so the content in privacy documents matches how the site is actually set up, supporting legal obligations under global regulations.</li>
</ul>
Category-Based Tracking Control Administrators can define and manage all tracking technologies across clearly defined categories (e.g. analytics, advertising), allowing users to consent per type.
Google Tag Manager Support This approach improves upon Google’s Consent Mode 2.0 by fully preventing GTM scripts from running before consent, eliminating unauthorized data collection and cross-border transfers prior to user approval.
Geo-Based Consent Handling Apply consent logic automatically to align with local laws using browser language, time zone, and location – no hard-code rules needed.
GPC Signal Detection Recognizes and honors Global Privacy Control signals, complying with Do Not Track preferences where required (e.g. CCPA/CPRA).
Configurable Consent Logic Easily choose between Opt-In (e.g. GDPR for the EU) or Opt-Out (e.g. CCPA for California) models directly within the CMP dashboard, based on your legal requirements.
Customizable, Multilingual Consent Banners Customizable banners in 41 languages with different template options or editable text for full user control – matching both brand and regional UX.
Customizable, Multilingual Consent Banners Customizable banners in 41 languages with different template options or editable text for full user control – matching both brand and regional UX.
Audit-Ready Consent Logs Consent approvals, rejections, partial consents, and withdrawals are logged automatically with timestamps, allowing easy generation of audit and regulatory proof.
&nbsp;<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/bonus-1-year-privacy-monitoring-included-with-appsumo-deal.jpg" alt="bonus 1 year privacy monitoring included with appsumo deal" width="3840" height="2160" />
Bonus: 1 Year Privacy Monitoring Included with AppSumo Deal
The platform is simple to implement via a 1-click WordPress plugin and step-by-step documentation, minimizing setup time, data exposure, and tracking risks.
With this Lifetime Deal, businesses get a sustainable, audit-ready solution that simplifies privacy compliance and delivers real control without ongoing costs.
<h2>About AesirX</h2>
<a href="https://aesirx.io" target="_blank" rel="noopener">AesirX is a privacy-first platform</a> that enables businesses to manage data responsibly. From cookie-free analytics to decentralized identity management, AesirX solutions meet the highest standards of privacy and compliance, helping businesses thrive in a privacy-conscious world.
For more details and to access the exclusive Lifetime Deal for AesirX Consent Management Platform, visit <a href="https://appsumo.com/products/aesirx?utm_source=partner-link&amp;utm_medium=referral&amp;utm_campaign=partner-246752" target="_blank" rel="noopener">AppSumo</a>.
<h2>Media Contact</h2>
Ronni K Gothard Christiansen, Creator - <a href="mailto:ronni@aesirx.io" target="_blank">ronni@aesirx.io</a> 447 Broadway, 2nd Floor, Suite #1305, New York, NY, US, 10013

AesirX launches an exclusive lifetime deal on AppSumo to simplify consent management with built-in AI to reduce privacy risks for GDPR compliance.

Press Release: AesirX CMP Launch AppSumo Lifetime Deal

AesirX CMP Lifetime Deal released with 1-click AI Auto Blocking. From $69, WordPress users can easily configure rules and meet global privacy laws fast

Press Release: AesirX CMP Launch AppSumo Lifetime Deal 

Press Release: AesirX Launch Lifetime CMP Deal on AppSumo – Privacy Compliance With 1-Click AI Auto-Blocking

Press Release Aesirx

AesirX launch exclusive lifetime deal on AppSumo to simplify consent management with built-in AI to reduce privacy risks for GDPR compliance.

<h2>And What That Means for Your Legal Risk in 2025</h2>
Over the past months, we’ve <a href="https://www.linkedin.com/pulse/what-36000-danish-business-websites-just-revealed-why-christiansen-e1bec/" target="_blank" rel="noopener">scanned over 36,000 business websites</a> in Denmark to evaluate compliance with Article 5(3) of the ePrivacy Directive – particularly focusing on whether tracking technologies are deployed before users give consent.
The results were unequivocal and alarming.
A significant majority of third-party Consent Management Platforms (CMPs) loaded pixel trackers, telemetry scripts, or analytics tools before users had the opportunity to accept cookies.
This isn’t a matter of interpretation or implementation nuances. It’s a direct and fundamental violation of the law, and it stems from the design choices embedded in most CMPs.
<h2>What Article 5(3) of the ePrivacy Directive Requires</h2>
The directive leaves no room for doubt:
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
“Storing information or gaining access to information already stored in the terminal equipment of a subscriber or user is only allowed on the basis of consent, unless strictly necessary for the service explicitly requested by the user.” - ePrivacy Directive, Article 5(3) - Confirmed by EDPB Guidelines 02/2023, paragraph 42
</div>
This legal obligation applies not only to cookies but to all technologies that access user devices – including local storage, JavaScript, pixel trackers, and telemetry. Consent must be obtained prior to any such access, except where the technology is strictly necessary for the user-requested service.
<h2>CMPs Are Not Automatically Exempt</h2>
A common misconception is that CMPs themselves are exempt from consent requirements. This is only true if the CMP performs no other functions beyond recording the user’s choice and does not itself load tracking components.
However, our scans revealed that most CMPs in use today:
<ul>
<li aria-level="1">Load third-party pixel trackers for analytics or conversion tracking</li>
<li aria-level="1">Include telemetry for heatmaps, UI performance, or A/B testing</li>
<li aria-level="1">Record page views for billing or vendor analytics</li>
<li aria-level="1">Are delivered through third-party CDNs or loaded via Google Tag Manager (GTM)</li>
</ul>
These practices are not strictly necessary. Therefore, they are not exempt and constitute violations of Article 5(3).
<h2>The Pixel Tracker Problem</h2>
Pixel trackers, analytics tools, and any form of telemetry that accesses device information fall under the scope of the ePrivacy Directive. They must not be activated before consent is given.
Even if used for internal performance metrics or vendor reporting-if the tool accesses user data or devices prior to consent, it is non-compliant.
Regulatory bodies and legal rulings have been clear on this point:
<ul>
<li aria-level="1"><a href="https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf" target="_blank" rel="noopener">EDPB Guidelines 02/2023</a> emphasize purpose and data access-not tool labels</li>
<li aria-level="1">CNIL, the Austrian DSB, and <a href="https://www.linkedin.com/pulse/5000-pixel-tracker-why-latest-german-ruling-should-christiansen-sac2c/" target="_blank" rel="noopener">German courts</a> have enforced against tools like Meta Pixel, Google Tag Manager, and Google Analytics when used without valid consent</li>
<li aria-level="1"><a href="https://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2012/wp194_en.pdf" target="_blank" rel="noopener">WP29 Opinion 04/2012</a> defines “technical necessity” narrowly</li>
</ul>
CMPs, like any other vendor, do not get to self-define what constitutes ‘strict necessity’ - this is a legal threshold, not a design choice. If they insert tracking scripts before consent, they fail their core purpose.
<h2>Findings from the AesirX Scan of 36,500 Danish Domains</h2>
In our Danish nationwide privacy scan:
<ul>
<li aria-level="1">Over 73% of websites deployed tracking technologies before consent</li>
<li aria-level="1">Most of these used third-party CMPs</li>
<li aria-level="1">Every one of those CMPs, in the top 50 found beacons, was found to load one or more of the following before consent: pixel trackers, analytics scripts, or telemetry tools</li>
</ul>
In many cases, these CMPs were loaded via GTM or third-party CDNs. Consent Mode 2.0 was often triggered automatically before any user interaction.
These implementations were not compliant by design.
<h2>Why CMP Architecture Matters</h2>
Vendors may argue that such functions are standard, or harmless. But intent is not what the law evaluates.
The key questions are:
<ul>
<li aria-level="1">Does the component access or store information on a user’s device before consent?</li>
<li aria-level="1">Is it strictly necessary for the user-requested service?</li>
</ul>
If not, it requires prior consent.
CMP providers must meet the same compliance obligations as any other third-party service. Simply branding a tool as a “consent solution” does not provide legal immunity.
<h2>Recommendations for Compliance</h2>
To align with both the ePrivacy Directive and GDPR:
<ul>
<li aria-level="1">Self-host your CMP to retain complete control</li>
<li aria-level="1">Use first-party design without third-party CDNs or external scripts</li>
<li aria-level="1">Eliminate telemetry and analytics from your CMP interface</li>
<li aria-level="1">Avoid GTM and load your CMP directly</li>
<li aria-level="1">Audit your setup using tools like the <a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">AesirX Privacy Scanner</a> to confirm compliance</li>
</ul>
Compliance is not a checkbox, nor is it something you can outsource blindly. It is a matter of design, responsibility, and respect for user privacy.
If your Consent Management Platform tracks users before asking for permission, it’s not managing consent-it’s undermining it and why would you pay for a CMP if it’s not making you compliant?
Ronni K. Gothard Christiansen Technical Privacy Engineer &amp; CEO, <a href="http://aesirx.io" target="_blank" rel="noopener">AesirX.io</a>

Most third-party CMPs violate ePrivacy Directive by loading trackers before consent. See what AesirX found in 36,500 Danish sites and how to fix it.

Why Most Cookie Consent Tools Fail ePrivacy Directive Test

Why Most Cookie Consent-as-a-Service Tools Fail the ePrivacy Directive Test

Most third-party CMPs load trackers, telemetry, or analytics tools before users consent, violating core EU privacy rules and exposing sites to legal risk.

If your website loads Google Analytics, Facebook Pixel, or even a third-party consent banner before a visitor clicks "Accept," you may already be in breach of the ePrivacy Directive and GDPR - and as of July 2025, enforcement is not just theoretical. It’s happening across Europe.
On July 15, 2025, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) <a href="https://autoriteitpersoonsgegevens.nl/documenten/woo-besluit-brieven-onderzoeken-cookiebanners">published a series of enforcement letters</a> following cookie investigations into five major websites. Each was found to violate Article 5(3) of the ePrivacy Directive by deploying tracking technologies before obtaining user consent. When combined with GDPR obligations, such violations constitute unlawful processing.
Though no fines were issued&nbsp; -&nbsp; owing to prompt remediation&nbsp; -&nbsp; the AP made one thing clear: these were not procedural slip-ups. They were legal violations. And this wave of letters marks the end of “educational leniency.” It’s a formal shift toward structured enforcement.
This builds directly on AP’s earlier wave of April 15 warnings to 50 organizations with non-compliant cookie banners. With these July outcomes, we now have concrete evidence of action&nbsp; -&nbsp; not just intention.
<h2>A Cross-Border Pattern of Illegality</h2>
The Dutch AP’s July crackdown follows its April warnings to 50 organizations - offering confirmation that violations are widespread and enforcement is escalating.
In Denmark, our <a href="https://www.linkedin.com/pulse/what-36000-danish-business-websites-just-revealed-why-christiansen-e1bec/">scan of over 36,000 business websites</a> revealed that 73.02% initiated tracking before consent. Google, Meta, and CCaaS vendors like Cookiebot were frequently found loading trackers before any user interaction.
In Germany, regulators and courts have moved beyond investigation and into judgment:
<ul>
<li aria-level="1">March 2025: The <a href="https://www.linkedin.com/posts/ronnikc_vg-hannover-ruling-on-cookies-consent-and-activity-7335166836080091136-uULe/">Hannover Regional Court ruled</a> that Google Tag Manager and Consent Mode 2.0 violate GDPR and ePrivacy due to pre-consent data transfers.</li>
<li aria-level="1">July 2025: The <a href="https://www.linkedin.com/pulse/5000-pixel-tracker-why-latest-german-ruling-should-christiansen-sac2c/">Leipzig Regional Court awarded €5,000 in damages</a> to a user tracked by Meta Pixel, even without demonstrating material harm. Unauthorized tracking itself was sufficient to justify compensation.</li>
</ul>
Together, these events outline a coordinated EU-wide legal standard: Prior consent is not optional. Convenience, configuration defaults, or platform “norms” are not valid defenses.
<h2>Representative Actions &amp; Germany’s Role in Class Action Risk</h2>
This isn’t just a local issue. Thanks to the <a href="https://commission.europa.eu/law/law-topic/consumer-protection-law/representative-actions-directive_en">EU Representative Actions Directive</a> (in effect since June 2023), consumer groups can now file cross-border class actions for privacy violations.
And Germany stands out as the most potent jurisdiction for bringing such claims. Under its implementation of the Directive, all affected consumers are bound by the outcome, even if they didn’t join the case at the start.
That means a single case in Germany involving a non-compliant CMP or tracker could unlock damages for millions of users across the EU&nbsp; -&nbsp; retroactively.
It’s no coincidence that Germany is where the first damage rulings are landing. It has:
<ul>
<li aria-level="1">Procedural readiness for large-scale litigation</li>
<li aria-level="1">Strong privacy case law history</li>
<li aria-level="1">A system that prioritizes substantive consumer redress over symbolic enforcement</li>
</ul>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/representative-actions-germanys-role-in-class-action-risk.jpg" alt="representative actions germanys role in class action risk" width="1920" height="1080" />
<h2>From Detection to Liability – The €5,000 Single User Precedent</h2>
The Dutch AP’s decision not to fine does not diminish the severity of the violation. It simply reflects that the controllers acted fast to remedy the situation.
But the reality is this: under slightly different conditions&nbsp; -&nbsp; more users, more data, more delay&nbsp; -&nbsp; fines and class actions would be viable.
The Leipzig court awarded €5,000 in damages to a single user tracked by Meta Pixel - establishing a precedent that unauthorized tracking alone can justify compensation. If this logic scales through representative actions, the financial risk becomes exponential.
<ul>
<li aria-level="1">With collective actions enabled, even low opt-in rates can still trigger massive legal risk</li>
<li aria-level="1">Public regulator findings&nbsp; -&nbsp; like those from the Dutch AP&nbsp; -&nbsp; make it easier for plaintiffs to build their case</li>
</ul>
In short, the economic consequences of ignoring pre-consent tracking now rival the reputational ones.
<h2>Consent Theater – Why Most CMPs Are Failing Their Clients</h2>
Many Cookie-Consent-as-a-Service (CCaaS) platforms, by default, load scripts from third-party CDNs or include embedded analytics - creating a high risk of unlawful processing unless explicitly designed to delay all data flow until valid consent is obtained.
These systems:
<ul>
<li aria-level="1">Load scripts from third-party CDNs</li>
<li aria-level="1">Trigger external telemetry and trackers before any user decision</li>
<li aria-level="1">Use embedded analytics to monitor banner engagement</li>
</ul>
Far from protecting your business, these tools often create the very violation regulators are pursuing. And by running externally, they shift data to third parties before consent&nbsp; -&nbsp; which by legal definition, makes it unlawful processing.
This is what we call <a href="https://www.linkedin.com/pulse/tracking-before-consent-its-just-bug-business-model-christiansen-udefe/" target="_blank" rel="noopener">consent theater</a>: the illusion of compliance, driven by banners that flash too late and scripts that run too early.
<h2>The Path Forward – Real Compliance by Design</h2>
At AesirX, we believe compliance isn’t just legal&nbsp; -&nbsp; it’s architectural.
Our <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">First-Party CMP</a> makes true compliance possible:
<ul>
<li aria-level="1">No scripts run until explicit consent is recorded</li>
<li aria-level="1">All consent logic is self-hosted and first-party</li>
<li aria-level="1">Our scanner detects violations before regulators or plaintiffs do</li>
</ul>
If we can catch beacons loading before consent, so can regulators. And now, so can courts&nbsp; -&nbsp; and class-action lawyers.
<h2>What You Must Audit, Today</h2>
<ul>
<li aria-level="1">Are any third-party scripts loading before consent is confirmed?</li>
<li aria-level="1">Is your CMP self-hosted or dependent on external CDNs?</li>
<li aria-level="1">Does Google Tag Manager execute even to load your CMP?</li>
<li aria-level="1">If GTM is used to load your CMP - and GTM executes before consent - that alone constitutes a tracking violation under ePrivacy 5(3), even if no other tags are fired.</li>
</ul>
If you cannot answer with certainty&nbsp; -&nbsp; and with logs to prove it&nbsp; -&nbsp; you’re exposed.
As the Dutch AP made clear: “Correcting the issue later” is not a defense. It’s merely a reason to avoid sanctions this time.
<h2>Final Takeaway – Real Risk, Real Enforcement, Real Urgency</h2>
<ul>
<li aria-level="1">Enforcement is happening.</li>
<li aria-level="1">Courts are compensating.</li>
<li aria-level="1">Class actions are forming.</li>
<li aria-level="1">€5,000 per visitor is no longer theoretical.</li>
</ul>
The age of privacy theater is ending - digital trust now demands real consent. The time to act is now.
Ronni K. Gothard Christiansen Technical Privacy Engineer &amp; CEO, <a href="http://aesirx.io" target="_blank" rel="noopener">AesirX.io</a>

Websites now risk €5,000 fines for tracking before consent. AesirX fixes the compliance gap with a real first-party consent solution.

Tracking Before Consent Can Cost 5,000 EUR Per Visitor

Tracking Before Consent Can Now Cost You €5,000 Per Visitor - Dutch DPA’s July 15 Crackdown Confirms It’s Widespread

Websites loading trackers before consent now face serious legal risk, with €5,000 for single user damages confirmed in recent EU court rulings.

<h2>The Top Beacons Loading Before Consent and the Legal Risk Most Danish Companies Aren’t Seeing - Yet</h2>
We recently completed a scan of 45,000 domains tied to Danish businesses registered in the CVR registry. Out of 36,496 successful scans, the findings are as expected - and deeply alarming - 73.02% of the scanned sites have a high risk.
The overwhelming majority of sites load third-party tracking before user consent, a direct violation of Article 5(3) of the ePrivacy Directive, which forbids any access to or storage of data on the user’s device unless:
<ul>
<li aria-level="1">It is strictly technically necessary to deliver a requested service, or</li>
<li aria-level="1">The user has given prior informed and explicit consent</li>
</ul>
<h3>Top 10 Domains Loading Before Consent</h3>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/top-10-domains-loading-before-consent.jpg" alt="top 10 domains loading before consent" width="942" height="530" />
Note: Some services (like Google Analytics, Facebook, and Cookiebot) load multiple domains as part of their standard implementation. This is why they may appear more than once in the list - each domain represents a separate beacon detected during the scan.
Here are the top 10 third-party domains found loading beacons before consent, along with the percentage of total sites out of the 36,496 privacy scans:
<ol>
<li aria-level="1">googletagmanager.com – 20,198 sites → 55.3%</li>
<li aria-level="1">region1.google-analytics.com – 11,193 sites → 30.7%</li>
<li aria-level="1">consentcdn.cookiebot.com – 7,588 sites → 20.8%</li>
<li aria-level="1">consent.cookiebot.com – 7,401 sites → 20.3%</li>
<li aria-level="1">imgsct.cookiebot.com – 7,081 sites → 19.4%</li>
<li aria-level="1">google-analytics.com – 6,252 sites → 17.1%</li>
<li aria-level="1">facebook.com – 5,316 sites → 14.6%</li>
<li aria-level="1">connect.facebook.net – 4,614 sites → 12.6%</li>
<li aria-level="1">maps.googleapis.com – 3,917 sites → 10.7%</li>
<li aria-level="1">policy.app.cookieinformation.com – 3,737 sites → 10.2%</li>
</ol>
<h3>Top 10 Tracking Service Providers</h3>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/top-10-tracking-service-providers.jpg" alt="top 10 tracking service providers" width="942" height="530" />
Note: Totals reflect sites where a provider's tracking domains were detected, not unique occurrences, as a single site may load multiple beacons from the same provider. This means sites often contribute to multiple counts within a single provider grouping.
Here are the top 10 third-party service providers whose beacons were found loading before consent based on the top 50 most found beacons on the scanned 36,496 websites.
1. Google
<ul>
<li aria-level="1">Domains: googletagmanager.com, google-analytics.com, region1.google-analytics.com, region1.analytics.google.com, maps.googleapis.com, pagead2.googlesyndication.com, google.com, play.google.com, youtube.com, googleadservices.com</li>
<li aria-level="1">Total Domains: 10</li>
</ul>
2. Cookiebot (Usercentrics)
<ul>
<li aria-level="1">Domains: consent.cookiebot.com, consentcdn.cookiebot.com, imgsct.cookiebot.com</li>
<li aria-level="1">Total Domains: 3</li>
</ul>
3. Facebook (Meta)
<ul>
<li aria-level="1">Domains: facebook.com, connect.facebook.net</li>
<li aria-level="1">Total Domains: 2</li>
</ul>
4. Iubenda
<ul>
<li aria-level="1">Domains: cdn.iubenda.com, idb.iubenda.com, cs.iubenda.com</li>
<li aria-level="1">Total Domains: 3</li>
</ul>
5. LinkedIn (Microsoft)
<ul>
<li aria-level="1">Domains: snap.licdn.com, px.ads.linkedin.com</li>
<li aria-level="1">Total Domains: 2</li>
</ul>
6. CookieYes
<ul>
<li aria-level="1">Domains: cdn-cookieyes.com, log.cookieyes.com</li>
<li aria-level="1">Total Domains: 2</li>
</ul>
7. Microsoft / Clarity / Bing
<ul>
<li aria-level="1">Domains: clarity.ms, a.clarity.ms, c.clarity.ms, c.bing.com, bat.bing.com</li>
<li aria-level="1">Total Domains: 5</li>
</ul>
8. Hotjar
<ul>
<li aria-level="1">Domains: static.hotjar.com, script.hotjar.com</li>
<li aria-level="1">Total Domains: 2</li>
</ul>
9. Sleeknote
<ul>
<li aria-level="1">Domains: sleeknotecustomerscripts.sleeknote.com, sleeknotestaticcontent.sleeknote.com, analytics.sleeknote.com</li>
<li aria-level="1">Total Domains: 3</li>
</ul>
10. Squarespace / Wix / Shopify / WordPress (Platform Trackers)
<ul>
<li aria-level="1">Domains: panorama.wixapps.net, frog.wix.com, assets.squarespace.com, performance.squarespace.com, monorail-edge.shopifysvc.com, stats.wp.com, pixel.wp.com</li>
<li aria-level="1">Total Domains: 7</li>
</ul>
<h3>Why This Second List Matters</h3>
While the first list highlights which specific domains are most commonly loading before consent, this second list reveals something deeper: the broader ecosystems behind those domains. It shows which companies operate across multiple scripts and services - scaling non-compliant tracking practices across the web. In many cases, a single provider is responsible for multiple beacons found across thousands of websites.
This isn’t a technical misconfiguration. It’s a systemic industry-wide practice - and after the German Regional Court of Leipzig awarded €5,000 in damages for precisely this behavior, it’s now a legal risk Danish companies can no longer ignore.
A Note on How This Data Was Collected
To be clear, this analysis was based on a non-intrusive web scan of publicly accessible websites registered to Danish businesses through the public CVR registry. While over 45,000 domains were sourced from the registry, many were inactive or incorrectly registered - a common issue, as the CVR system does not validate the accuracy of reported domains. This resulted in 36,496 successful scans of operational websites.
We did not collect any personal data, and no interaction with the sites beyond loading their front pages occurred. The scan simply recorded which third-party domains were contacted during the initial page load - simulating a regular user visit without clicking or accepting cookies.
Why does this matter? Because if our <a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">privacy scanner</a> can detect these third-party beacons before any consent is given, then so can a regulator, a privacy activist, or a plaintiff in court.
And as the German courts are showing - that’s more than enough to trigger liability.
<h2>The Technologies Most at Risk: GTM, Analytics, Facebook</h2>
At the center of this are the tools most companies use by default:
<h4>Google Tag Manager</h4>
While flexible and powerful, GTM is not compliant by default. It loads immediately on page load, even before a CMP initializes. From that point on, it opens a channel for third-party script execution - including tracking tags, telemetry, and fingerprinting code - all before consent is collected.
The <a href="https://www.linkedin.com/posts/ronnikc_vg-hannover-ruling-on-cookies-consent-and-activity-7335166836080091136-uULe/" target="_blank" rel="noopener">Hannover ruling from March 2025</a> confirmed what privacy professionals already knew: Google Tag Manager and Consent Mode 2.0 violate both the GDPR and ePrivacy rules because data is still sent to third-party domains before the user agrees to anything.
<h4>Google Analytics</h4>
GA(4) continues to collect signals before consent in most deployments. Even when Consent Mode is configured, identifiers like IP addresses and user agent strings are transmitted to Google domains.
<h4>Facebook/Meta Tracking</h4>
Facebook Pixel and the Conversions API were specifically cited in the <a href="https://www.linkedin.com/posts/ronnikc_vg-hannover-ruling-on-cookies-consent-and-activity-7335166836080091136-uULe/" target="_blank" rel="noopener">Leipzig ruling</a>. They operate across sites and apps, compiling identifiers like hashed emails, device info, and click paths - often without the user knowing or consenting.
The ruling made it clear: Even if the user isn’t logged in to Facebook, their data is being processed unlawfully if consent hasn't been obtained before the tracking starts.
<h2>Cookie Consent as a Service: Designed to Violate</h2>
This brings us to a larger problem: Cookie Consent-as-a-Service platforms (CCasS) like Cookiebot, Cookie Information, and CookieYes.
These tools are supposed to help with compliance - yet they are often:
<ul>
<li aria-level="1">
Hosted on third-party domains
</li>
<li aria-level="1">
Loading scripts, stylesheets, and tracking pixels before the user sees the consent banner
</li>
<li aria-level="1">
Logging user interactions and telemetry from the outset
</li>
<li aria-level="1">
Running 3rd party analytics on the consent interface itself
</li>
</ul>
This isn’t accidental. These platforms are often built with SaaS-level analytics for their own dashboards and customer reporting. Many inject marketing trackers by default.
<h2>There’s No “Technical Necessity” Here</h2>
And here’s the key legal point: technical necessity under Article 5(3) must be judged from the perspective of the data subject, not the vendor or site operator.
It may be convenient for the CMP provider to preload their scripts from their CDN. But that does not make it “necessary” for the user’s request to view a website. If the same consent interface can be delivered by first-party scripts running on the same server, without any tracking or external calls, then third-party loading is not legally justified.
And yes - it can. That’s exactly how <a href="https://aesirx.io/solutions/consent-management-platform" target="_self" class="icZEwaEXFdsQkNEzPGPZvPcFXAEnhiburFinFQ" style="color: #1ab394;" tabindex="0">AesirX CMP</a> works. It’s deployed locally, blocks all scripts before consent, and doesn’t transmit any data off-site to manage consent choices.
While some CMPs (like Cookiebot and Cookie Information) were observed deploying pixel trackers and telemetry associated with analytics or marketing prior to consent, others (such as CookieYes) primarily log pageviews to facilitate service operations like billing. However, even such logging constitutes access to the user’s device and is not exempt from consent under ePrivacy Directive 5(3), as the data collected serves the vendor’s operational purposes, not the user’s technical need.
So what should companies take away from this data - and the legal rulings coming out of Germany?
<h2>What This Means for Danish (and European) Companies</h2>
If you're running Google Tag Manager, Facebook Pixel, or a third-party consent platform - you are almost certainly processing data unlawfully before consent. And if a user challenges it, as in the German case, your legal exposure <a href="https://www.linkedin.com/pulse/5000-pixel-tracker-why-latest-german-ruling-should-christiansen-sac2c/" target="_blank" rel="noopener">starts at €5,000 in damages</a> per violation - plus reputational damage.
The fix is simple, but urgent, apply our RBAS model:
<ul>
<li aria-level="1">Replace CCaaS tools with first-party consent managers - especially those loading pixel trackers by design</li>
<li aria-level="1">Block all third-party tech by default until informed and explicit consent is recorded</li>
<li aria-level="1">Audit your GTM containers, tags, and triggers - do NOT load your CMP from GTM</li>
<li aria-level="1">Stop relying on Consent Mode or hashed identifiers as legal cover</li>
</ul>
It’s no longer enough to assume that consent banners are doing their job - or that default setups from popular tools are compliant.
Regulators are watching. Courts are acting. And your customers expect more.
It’s time to align privacy with your core web architecture - not as an afterthought, but as a foundation of digital trust.
The time to act was yesterday. The opportunity to fix it is now.
<a href="https://www.linkedin.com/in/ronnikc/" target="_blank" rel="noopener">Ronni K. Gothard Christiansen</a> Technical Privacy Engineer &amp; CEO, AesirX.io
<hr />
&nbsp;If you’d like help reviewing your site or understanding the risks, we offer a technical web-facing Privacy Review that gives you an actionable plan on what's wrong, and how to resolve it. <a href="https://aesirx.io/services/privacy-review"></a><a href="https://aesirx.io/services/privacy-review" target="_blank" rel="noopener">https://aesirx.io/services/privacy-review</a>

AesirX reveals 73% of Danish sites load trackers before consent. A recent GDPR case led to a €5K awarded in damages in Germany, with broader enforcement expected.

36,000 Danish Business Websites Just Violated GDPR

What 36,000 Danish Business Websites Just Revealed About GDPR Violations - and Why €5,000 Payouts per Visitor Are Becoming the New Privacy Risk

Thousands of Danish sites trigger third-party tracking before consent—violating GDPR. See the top culprits and why legal risks are rapidly rising.

<h2>The Leipzig Court's Groundbreaking Decision and What It Means for Digital Privacy Compliance Across the EU</h2>
Last week, the Regional Court of Leipzig in Germany issued a landmark ruling (<a href="https://rewis.io/urteile/urteil/hiy-04-07-2025-05-o-235123/">05 O 2351/23</a>, dated July 4, 2025), awarding €5,000 in damages to a user for the unauthorized use of tracking pixels embedded across third-party websites and mobile apps. This judgment is among the clearest signals yet that European courts are prepared to enforce data privacy laws with significant financial consequences - not just for data breaches or security lapses, but for how digital tracking tools are deployed before user consent is properly obtained.
<h2>A Wake-Up Call for the Digital Industry</h2>
The defendant in the Leipzig case, a major platform operator, was held liable for processing extensive personal data via embedded tracking tools, including:
<ul>
<li aria-level="1">Hashed identifiers such as email, phone number, and subscription / lead ID</li>
<li aria-level="1">IP address, user agent, referrer URLs, internal click and browser IDs</li>
<li aria-level="1">URL visits, timestamps, and on-page user interactions</li>
<li aria-level="1">Events tracked via app SDKs and server-side APIs (Conversions API)</li>
</ul>
The court found that these data points, collected through pixels and SDKs placed on high-traffic third-party sites and apps, constituted unlawful surveillance - especially since the user had never consented to such tracking and was not logged into the platform during those visits.
<h2>Key Legal Takeaways</h2>
<ul>
<li aria-level="1">Explicit Consent Is Mandatory: The court emphasized that even hashed personal identifiers and telemetry data fall under the definition of personal data and require valid, informed consent under both GDPR and the ePrivacy Directive.</li>
<li aria-level="1">Server-Side Tracking Isn't Exempt: Technologies like the Conversions API and App Events API - often framed as alternatives to cookie-based tracking - were deemed equally invasive, especially when users cannot detect or block their activity.</li>
<li aria-level="1">Fingerprinting is Under Scrutiny: The ruling described how the combination of browser headers, device information, and behavioral signals enabled effective user fingerprinting - a clear violation of user rights when done without consent.</li>
</ul>
<h2>What Happens on Most Websites Today?</h2>
In practice, most websites still load third-party trackers (like Google Analytics, Google Tag Manager, Facebook Pixel, or LinkedIn Insight Tag) the moment a visitor lands on a page - long before any consent is collected. Even so-called compliant setups using Google Consent Mode 2.0 or similar mechanisms often activate scripts or transmit telemetry data prematurely.
This approach is now legally risky. As the Leipzig ruling shows, even technically "hashed" data is not exempt if it's processed prior to consent, particularly when it's combined and identifiable.
<h2>Practical Steps for Website Operators</h2>
If your site uses third-party business tools for advertising, analytics, or user tracking, here’s what you need to do immediately:
<ul>
<li aria-level="1"><a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">Audit and Inventory</a>: Identify all scripts and trackers embedded on your site, especially those loaded via tag managers or SDKs.</li>
<li aria-level="1">Defer Loading Until Consent: Configure your site to delay the execution of any non-essential tracking scripts until after valid, informed consent has been recorded.</li>
<li aria-level="1">Replace Third-Party Tools with First-Party Alternatives: Adopt solutions like AesirX Analytics or first-party hosted consent management systems to retain control over user data and reduce dependency on external vendors.</li>
<li aria-level="1">Log and Prove Consent: Maintain robust logs of every consent interaction to demonstrate compliance in the event of audits or legal challenges.</li>
<li aria-level="1">Use Compliance Tools: Leverage platforms like the <a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">AesirX Privacy Scanner</a> to simulate what loads before and after consent is given - and identify any hidden risks.</li>
</ul>
<h2>Why Google Tag Manager Isn’t a Free Pass - Client-Side, Server-Side, or GTM Gateway</h2>
To understand how these risks play out in real-world tech stacks, we need to examine one of the most widely used (and misunderstood) platforms: Google Tag Manager.
The Leipzig ruling, together with the recent decision from the Administrative Court of Hanover (VG Hannover, <a href="https://www.linkedin.com/posts/ronnikc_vg-hannover-ruling-on-cookies-consent-and-activity-7335166836080091136-uULe?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAGAuZQBE5WKyUehmu2_z0IQ9ReAwrh9NRY" target="_blank" rel="noopener">10 A 5385/22</a>, March 2025), should raise immediate red flags for organizations relying on Google Tag Manager (GTM), Server-Side GTM, GTM Gateway, and Google's Consent Mode 2.0. While these tools offer significant operational flexibility, each carries substantial compliance risks, particularly if strict consent enforcement is not in place before any tags are activated or data transfers initiated.
Client-Side GTM: On most websites, GTM loads among the very first scripts - often even before users are presented with a consent modal. According to the Hanover court’s decision, even if configured to delay certain third-party scripts, GTM itself initiates early connections with external domains such as googletagmanager.com. Any pre-consent transmission of telemetry data or personally identifiable information (such as IP addresses, device information, or referrer URLs) explicitly violates both GDPR and Germany's updated telecommunications and telemedia data protection law (§ 25 TDDDG), which implements Article 5(3) of the ePrivacy Directive.
Server-Side GTM &amp; GTM Gateway: These distinct Google solutions relocate data collection from the user's browser to servers managed by the website operator or hosted service providers like Google Cloud. Although marketed as privacy-enhancing, server-side methods create compliance risks comparable - and often less visible - than their client-side counterparts, unless explicit consent is consistently enforced before any data is collected or transmitted. The Leipzig court specifically criticized similar server-side technologies (notably Facebook's Conversions API) for circumventing browser-based consent controls. This critique applies equally to Server-Side GTM and GTM Gateway implementations that track user identifiers, interactions, or sessions without valid, informed consent. Even data considered hashed or anonymized can still constitute unlawful processing if it can be linked or aggregated back to individual users without explicit consent.
Google Consent Mode 2.0: As explicitly confirmed by the Hanover ruling (VG Hannover, 10 A 5385/22), Google's Consent Mode 2.0 - which permits GTM and associated scripts to load prior to consent - is also non-compliant with GDPR, § 25 TDDDG, and the ePrivacy Directive. Despite industry positioning, Consent Mode 2.0 does not adequately prevent premature tracking. This legal clarification reinforces that GTM and related scripts must remain inactive until valid, explicit user consent has been actively granted.
<h3>Key Compliance Risks Across GTM Variants:</h3>
<ul>
<li aria-level="1">Lack of Built-in Consent Enforcement: GTM and Google Consent Mode 2.0 do not inherently enforce strict consent requirements, making complex custom configurations necessary and prone to misconfiguration or oversight.</li>
<li aria-level="1">False Sense of Compliance: Server-side setups and Consent Mode 2.0 reduce transparency for users and regulatory auditors, potentially masking underlying compliance violations.</li>
<li aria-level="1">Legal Exposure from Indirect Tracking: Both Leipzig and Hanover rulings emphasize clearly: no matter how or where data is collected, processing identifiable information without explicit consent remains unlawful.</li>
</ul>
For organizations committed to data privacy compliance, Google Tag Manager - in any form - must be treated as a significant compliance risk. Implementing a robust consent management system that explicitly prevents GTM and related scripts from firing until user consent is obtained is no longer merely recommended - it is a clear legal requirement supported by these recent landmark German court decisions.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
“This ruling sends a clear message: The court awarded €5,000 in damages not for a data breach, but for standard digital tracking practices that happen on millions of websites every day.” - <a href="https://www.linkedin.com/in/ronnikc/" target="_blank" rel="noopener">Ronni Gothard Christiansen, AesirX.io</a>
</div>
<h2>Start With Compliance, Stay for the Trust</h2>
The Leipzig and Hanover rulings mark a pivotal shift in European enforcement. Pixel trackers like the Meta Pixel, LinkedIn Insight Tag, and similar SDKs are no longer tolerated when embedded on third-party websites without proper consent. The courts made it clear: transmitting even hashed personal data - whether via client-side JavaScript or server-side APIs - before consent is a direct violation of the GDPR and the ePrivacy Directive.
For most websites today, this is a wake-up call. If a single user can be awarded €5,000 in damages, what happens when a site has 10,000 users? Or 1 million?
Even conservative estimates put the potential exposure in the tens or hundreds of millions of euros. And this is not theoretical - it’s enforceable precedent.
This ruling affects:
<ul>
<li aria-level="1">Publishers embedding third-party pixels</li>
<li aria-level="1">Platforms offering server-side APIs</li>
<li aria-level="1">Agencies configuring tracking in Tag Managers</li>
<li aria-level="1">Consent setups relying on Google Consent Mode 2.0, which has now also been ruled non-compliant</li>
</ul>
The message is simple: any processing of identifiable data must wait until informed, explicit consent is granted - regardless of the technology used.
The good news? Privacy-first infrastructure isn’t just about legal risk mitigation - it builds real trust. First-party analytics, locally hosted consent management, and transparent user experiences aren’t limitations. They’re your competitive edge in a data-conscious world.
If you're ready to transition away from pixel-based surveillance models, start with a <a href="https://aesirx.io/services/privacy-review" target="_blank" rel="noopener">Privacy Review</a> - and ensure your technology stack respects user rights from the very first byte.
Ronni K. Gothard Christiansen Technical Compliance Engineer &amp; CEO, <a href="http://aesirx.io" target="_blank" rel="noopener">AesirX.io</a>

German court awards €5,000 for unlawful pixel tracking; Why this ruling is a turning point for GDPR, ePrivacy, and server-side consent compliance.

The Latest German Ruling Should Alarm Every Website Owner

€5,000 for a Pixel Tracker: Why the Latest German Ruling Should Alarm Every Website Owner

A German court rules – tracking users via pixels on third-party sites without consent violates GDPR and the ePrivacy Directive – awarding €5,000 damages.

We gather around dinner tables, warning our children about Big Tech.
We talk about surveillance. About manipulation. About algorithms designed to influence and exploit.
And then the next morning, we open our laptops, log into Google Analytics or BigQuery… and we send user data right back into the same machine we say we fear.
<h2>Why?</h2>
Because it’s easy. Because it works. Because it pays.
As business owners and digital agencies, we’ve normalized a model built on silent surveillance. We tag users with UTMs, enrich profiles with data brokers, and boast about click-through rates to leadership - never stopping to ask:
<h2>Is it ethical?</h2>
Let’s be honest: most websites today collect data before users consent. We see it in our scans as we are <a href="https://www.linkedin.com/posts/ronnikc_aesirx-privacy-scanner-activity-7345717882128953344-EcEO" target="_blank" rel="noopener">scanning over 45,000 websites and ecommerce platforms</a> across Denmark. The majority load third-party trackers and transmit data instantly, often without the user even knowing.
That’s a regulatory violation under Article 5(3) of the ePrivacy Directive or the <a href="https://www.edpb.europa.eu/our-work-tools/our-documents/guidelines/guidelines-22023-technical-scope-art-53-eprivacy-directive_en" target="_blank" rel="noopener">EDPB’s Guidelines 2/2023</a>. It’s a breach of trust. And it’s digital betrayal.
And here’s the truth: Opt-out doesn’t protect anyone. Once data is collected, it’s already been shared, sold, and processed. You can’t “unshare” what’s already been absorbed into Big Tech’s algorithms.
<h4>The ethical path is clear:</h4>
Informed.&nbsp; Explicit. Opt-in consent - before data is touched.
<h2>And the good news?</h2>
We no longer need to choose between ethics and insight. First-party, privacy-respecting tools like <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">AesirX Consent Management Platform</a> give us performance without compromising privacy. They meet the law AND they respect the user.
Because businesses built on respect will outlast those built on exploitation.
So ask yourself: Are you collecting data because it’s easy… or because it’s right?
Because one path leads to temporary metrics.
The other leads to lasting trust.
And today - you get to choose.
Ronni K. Gothard Christiansen Founder, AesirX.io
Curious where your site stands? Scan it now - free, fast, revealing: <a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">AesirX Privacy Scanner</a>

Is your site tracking users before consent? Most do—violating GDPR and trust. Scan it free with AesirX and switch to ethical, compliant data practices.

Are You Complicit in the Big Tech Data Game?

Are You Complicit in the Big Tech Data Game? Choose Respect Over Revenue

Are you complicit in data misuse? Most sites track before consent – violating trust and law. Choose respect over revenue with privacy-first solutions.

Are You Complicit in the Big Tech Data Game

Dữ liệu cá nhân đang trở thành món hàng được rao bán công khai trên “<a href="https://www.linkedin.com/posts/vietnam-data-protection_personal-data-black-market-and-tough-penalties-ugcPost-7333714804064362498-AXDs/" target="_blank" rel="noopener">chợ đen</a>” với giá rẻ bất ngờ - chỉ vài trăm nghìn đồng cho hàng triệu thông tin như số điện thoại, email, địa chỉ hay cả dữ liệu ngân hàng. Điều đáng lo ngại là nguồn rò rỉ không chỉ đến từ người dùng, mà còn xuất phát ngay trong nội bộ doanh nghiệp - từ hệ thống kỹ thuật, công cụ tiếp thị đến chính nhân sự, dù là trong sơ suất hay cố tình.
<h2>Quyền dữ liệu cá nhân: Điều nhiều người nghe nhưng chưa thật sự hiểu</h2>
Người dùng Việt Nam đã dần quen với việc bị gọi điện làm phiền, nhận tin nhắn rác hoặc lừa đảo. Nhưng vẫn còn rất nhiều “vùng xám” trong nhận thức chung:
<ul>
<li aria-level="1">Dữ liệu cá nhân là gì?</li>
<li aria-level="1">Ai đang thu thập, lưu trữ và chia sẻ dữ liệu của bạn?</li>
<li aria-level="1">Doanh nghiệp có trách nhiệm gì trong việc bảo vệ những thông tin đó?</li>
</ul>
Ngay cả trong cộng đồng doanh nghiệp – đặc biệt là các doanh nghiệp vừa và nhỏ (SME) – nhiều người vẫn xem dữ liệu cá nhân là tài sản có thể tận dụng tự do, không lường trước được rủi ro pháp lý hoặc hậu quả về danh tiếng. Chính vì nhận thức còn hạn chế nên việc hoàn thiện pháp luật về bảo vệ dữ liệu cá nhân đang trở thành yêu cầu cấp thiết.
<h2>Luật sắp siết chặt: Không chỉ là tiền phạt</h2>
Dự thảo Luật mới nhất (cập nhật ngày 5/6/2025) còn nhấn mạnh các mức xử phạt nghiêm khắc hơn nhiều so với trước đây:&nbsp;
<ul>
<li aria-level="1">Việc mua bán Dữ liệu cá nhân trái phép có thể bị phạt tới 10 lần doanh thu bất hợp pháp.</li>
<li aria-level="1">Chuyển giao dữ liệu cá nhân xuyên biên giới trái phép: phạt tới 5% doanh thu của năm trước.</li>
<li aria-level="1">Các vi phạm khác có thể bị phạt tới 3 tỷ đông đối với tổ chức (và 1.5 tỷ với cá nhân)</li>
</ul>
Các mức phạt trong dự thảo Luật Bảo vệ Dữ liệu Cá nhân mang tính răn đe rất cao, đặc biệt nhắm vào các tập đoàn lớn và doanh nghiệp công nghệ hoạt động xuyên quốc gia. Điều này nhằm gửi một thông điệp rõ ràng rằng việc vi phạm không thể bị xem nhẹ.
Nhiều người vẫn nghĩ rằng “cùng lắm bị phạt vài trăm triệu” - nhưng đó là suy nghĩ sai lầm. Trong kỷ nguyên số, một bài đăng bóc phốt trên mạng xã hội có thể phá hủy uy tín và làm sụp đổ cả một thương hiệu chỉ trong vòng 24 giờ. Mất niềm tin của người dùng đồng nghĩa với việc đánh mất tất cả.
Tuy nhiên, việc tuân thủ luật chỉ là bước khởi đầu. Thực tế, các mối đe dọa từ việc rò rỉ dữ liệu và các hình thức tấn công mạng ngày càng tinh vi, phức tạp hơn. Điều này đòi hỏi doanh nghiệp Việt không chỉ cần hiểu rõ luật pháp, mà còn phải chủ động xây dựng năng lực bảo mật dữ liệu để ứng phó với những rủi ro ngày càng gia tăng.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
Xem thêm:
<a href="https://baochinhphu.vn/cap-bach-ve-hoan-thien-du-thao-luat-bao-ve-du-lieu-ca-nhan-102250423150831954.htm" target="_blank" rel="noopener">Cấp bách về hoàn thiện dự thảo Luật Bảo vệ dữ liệu cá nhân</a>
</div>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/luat-sap-siet-chat.jpg" alt="luat sap siet chat" width="1884" height="1060" />
<h2>Chợ đen dữ liệu: Không chỉ là phiền toái – mà là mảnh đất của tội phạm công nghệ cao</h2>
Việc rò rỉ dữ liệu cá nhân đang tạo điều kiện lý tưởng cho các loại hình lừa đảo tinh vi:
<ul>
<li aria-level="1">Giả mạo danh tính để mở tài khoản ngân hàng</li>
<li aria-level="1">Chiếm đoạt SIM để lấy OTP rút tiền</li>
<li aria-level="1">Tạo tài khoản giả vay tiền hoặc lừa đảo người thân</li>
<li aria-level="1">Tấn công vào hệ thống nội bộ doanh nghiệp để đánh cắp dữ liệu sâu hơn</li>
</ul>
<a href="https://vienktxh.hanoi.gov.vn/nghien-cuu-trao-doi/lo-hong-tren-chrome-bi-hacker-khai-thac-92641.html" target="_blank" rel="noopener">Theo Cục An toàn thông tin (Bộ Thông tin và Truyền thông)</a>, số lượng và mức độ tinh vi của các cuộc tấn công mạng vào hệ thống doanh nghiệp Việt Nam đang gia tăng nhanh chóng. <a href="https://tapchitaichinh.vn/tan-cong-mang-gia-tang-nhieu-doanh-nghiep-viet-chua-kip-ung-pho.html" target="_blank" rel="noopener">Trong năm 2024, đã ghi nhận tới 659.000 vụ tấn công an ninh mạng</a>, ảnh hưởng đến khoảng 46,15% cơ quan, doanh nghiệp trên toàn quốc.&nbsp;
Nếu doanh nghiệp không kiểm soát chặt chẽ dữ liệu người dùng, sẽ trở thành “cửa ngõ” để hacker xâm nhập. Việc thiếu các giải pháp an ninh cơ bản cùng với sự gia tăng của tội phạm mạng là nguyên nhân chính kiến năng lực ứng phó của doanh nghiệp Việt Nam còn hạn chế.
Để ứng phó hiệu quả, doanh nghiệp cần chuyển từ tư duy bảo vệ mạng bị động sang chủ động và linh hoạt thích nghi. Cách làm này không chỉ giúp hạn chế thiệt hại khi xảy ra sự cố mà còn xây dựng hệ thống phòng thủ vững chắc trước các cuộc tấn công ngày càng tinh vi. Đặc biệt, các lãnh đạo trong ngành ngân hàng, tài chính, năng lượng…cần đưa an ninh mạng trở thành ưu tiên chiến lược phát triển lâu dài của doanh nghiệp.
<h2>Lỗ hổng không nằm ở đâu xa – mà ngay trong các quy trình thường ngày</h2>
Để có thể thực sự nâng cao khả năng bảo vệ dữ liệu, doanh nghiệp cần nhận diện rõ các lỗ hổng tiềm ẩn ngay trong những quy trình và hoạt động thường ngày, thay vì chỉ tập trung vào các giải pháp kỹ thuật phức tạp. Những sơ hở phổ biến có thể kể đến như:
<ul>
<li aria-level="1">Popup xin email nhưng không có checkbox đồng ý rõ ràng</li>
<li aria-level="1">Cài plugin “chùa” từ nguồn không rõ ràng</li>
<li aria-level="1">Lưu trữ dữ liệu không mã hoá, không phân quyền truy cập</li>
<li aria-level="1">Tái sử dụng biểu mẫu nước ngoài mà không tuân thủ quy định trong nước</li>
</ul>
Đáng lo hơn, các ngành nhạy cảm như ngân hàng, bảo hiểm, viễn thông… – những nơi đáng ra là những nơi bảo mật nghiêm ngặt nhất – lại thường xuyên trở thành tâm điểm của các vụ rò rỉ dữ liệu.
<h2>Quản lý sự đồng ý dữ liệu cá nhân: Từ lựa chọn đến quy định bắt buộc</h2>
Theo nghị định <a href="https://thuvienphapluat.vn/van-ban/Cong-nghe-thong-tin/Nghi-dinh-13-2023-ND-CP-bao-ve-du-lieu-ca-nhan-465185.aspx" target="_blank" rel="noopener">13/2023/NĐ-CP</a> về bảo vệ dữ liệu cá nhân, việc xin và lưu trữ sự đồng ý của người dùng hiện không còn là một “thực hành tốt” tùy chọn, mà đã trở thành yêu cầu bắt buộc đối với mọi tổ chức thu thập và xử lý dữ liệu cá nhân. Điều này bao gồm cả những hoạt động phổ biến như:&nbsp;
<ul>
<li aria-level="1">Thu thập email để đăng ký nhận bản tin</li>
<li aria-level="1">Sử dụng cookie để theo dõi hành vi người dùng</li>
<li aria-level="1">Tích hợp các nền tảng như CRM hoặc công cụ tiếp thị tự động</li>
<li aria-level="1">Sử dụng bên thứ ba (quảng cáo, chatbox, nội dung nhúng...)</li>
</ul>
Tất cả các hoạt động xử lý dữ liệu này đều cần sự đồng ý rõ ràng, có đầy đủ thông tin, và có thể kiểm chứng được từ phía người dùng trước khi dữ liệu được xử lý.
Theo quy định hiện hành, sự đồng ý phải đáp ứng các tiêu chí:
<ul>
<li aria-level="1">Tự nguyện và không bị ép buộc</li>
<li aria-level="1">Cụ thể cho từng mục đích xử lý dữ liệu</li>
<li aria-level="1">Có thể được rút lại bất kỳ lúc nào</li>
</ul>
Ngoài ra, tổ chức phải lưu giữ bằng chứng về sự đồng ý để phục vụ cho việc kiểm tra và thanh tra khi cần thiết.
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/quan-ly-su-dong-y-du-lieu-ca-nhan-tu-lua-chon-den-quy-dinh-bat-buoc.jpg" alt="quan ly su dong y du lieu ca nhan tu lua chon den quy dinh bat buoc" width="1884" height="1060" />
<h3>Hướng tới 2026: Luật Bảo vệ Dữ liệu Cá nhân (PDPL) sẽ siết chặt thêm các quy định</h3>
Khi Luật Bảo vệ Dữ liệu Cá nhân chính thức có hiệu lực từ năm 2026, các yêu cầu về bảo vệ dữ liệu sẽ càng trở nên nghiêm ngặt hơn. Cụ thể:
<ul>
<li aria-level="1">Phải có sự đồng ý rõ ràng và riêng biệt đối với dữ liệu nhạy cảm</li>
<li aria-level="1">Ghi chép đầy đủ và lưu trữ chi tiết quá trình xin – cấp – thu hồi sự đồng ý</li>
<li aria-level="1">Kiểm soát nghiêm ngặt việc chuyển dữ liệu cá nhân ra nước ngoài, trong một số trường hợp cần có sự chấp thuận từ Bộ Công an, thậm chí là Bộ Quốc phòng – nhất là với dữ liệu lõi như tài chính, sinh trắc học, hoặc liên quan đến an ninh quốc gia</li>
</ul>
<h3>Các điểm nới lỏng đáng chú ý từ phiên họp ngày 5/6 của Ủy ban Thường vụ Quốc hội:</h3>
Để hỗ trợ doanh nghiệp trong giai đoạn chuyển tiếp, Quốc hội đã thống nhất điều chỉnh một số quy định nhằm giảm tải thủ tục, nhưng vẫn đảm bảo tính nghiêm minh của luật:
<ul>
<li aria-level="1">Doanh nghiệp siêu nhỏ và hộ kinh doanh sẽ được miễn hoàn toàn nghĩa vụ có chuyên gia bảo vệ dữ liệu cá nhân và không cần lập hồ sơ đánh giá tác động.</li>
<li aria-level="1">Doanh nghiệp nhỏ và startup sẽ được miễn phần lớn nghĩa vụ trong 5 năm đầu hoạt động.</li>
</ul>
Tuy nhiên, vẫn có ý kiến cho rằng việc miễn trừ nên căn cứ theo mức độ và loại dữ liệu xử lý, chứ không chỉ dựa vào quy mô doanh nghiệp, nhằm tránh tạo ra các “kẽ hở” pháp lý có thể bị lợi dụng.
Dự kiến Luật Bảo vệ Dữ liệu Cá nhân sẽ được ban hành vào tháng 7/2025, tạo nền tảng pháp lý chặt chẽ hơn trong kỷ nguyên số, nơi mà niềm tin và bảo mật là hai yếu tố sống còn đối với mọi doanh nghiệp.
<h2>AeisrX CMP - Nền tảng thiết yếu giúp doanh nghiệp đáp ứng cả hai bộ luật</h2>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/nen-tang-thiet-yeu-giup-doanh-nghiep-dap-ung-ca-hai-bo-luat.jpg" alt="nen tang thiet yeu giup doanh nghiep dap ung ca hai bo luat" width="1884" height="1060" />
Trước bối cảnh pháp lý ngày càng nghiêm ngặt và chặt chẽ, nền tảng <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">Quản lý sự đồng ý (Consent Management Platform) như AesirX CMP</a> trở thành công cụ thiết yếu giúp doanh nghiệp:
<ul>
<li aria-level="1">Tự động thu thập, lưu trữ và quản lý sự đồng ý từ người dùng một cách minh bạch, hợp lý</li>
<li aria-level="1">Đảm bảo tuân thủ các quy định hiện hành của Nghị định 13 và chuẩn bị trước cho các yêu cầu của PDPL và Luật Dữ liệu sắp tới</li>
<li aria-level="1">Hiển thị rõ luồng dữ liệu, liệt kê các công cụ bên thứ ba có thể gây rủi ro tuân thủ</li>
<li aria-level="1">Hỗ trợ kiểm soát việc chuyển dữ liệu xuyên biên giới, giúp ghi lại lịch sử và tạo báo cáo phục vụ thẩm định khi cần thiết.</li>
</ul>
Với các quy định mới đang được bổ sung, đặc biệt liên quan đến chuyển giao dữ liệu cá nhân xuyên biên giới, các doanh nghiệp không thể tiếp tục “ chờ luật rõ ràng mới làm”. Việc chủ động xây dựng quy trình bảo vệ dữ liệu, sử dụng nền tảng CMP để kiểm soát và lưu trữ hồ sơ đồng ý, và chuẩn bị sẵn hồ sơ đánh giá tác động là yếu tố bắt buộc nếu muốn tồn tại trong môi trường pháp lý mới.&nbsp;
Việc tuân thủ giờ không còn là sự lựa chọn - mà là yếu tố sống còn để doanh nghiệp duy trì niềm tin và khả năng phát triển bền vững trong kỷ nguyên số.

Dữ liệu cá nhân bị rao bán công khai: Hồi chuông cảnh tỉnh cho doanh nghiệp Việt

Dữ liệu người dùng đang bị rao bán tràn lan. Doanh nghiệp Việt cần làm gì để tránh rủi ro pháp lý và mất niềm tin từ khách hàng?

Dữ liệu cá nhân bị rao bán: Cảnh báo cho doanh nghiệp

A Day No Small Business Owner Wants
Imagine Mary, a bakery owner in Lyon who sells macarons online. One ordinary Tuesday she opens her inbox to a politely worded, yet terrifying, notice from CNIL, the French data protection authority: third‑party scripts on her site are firing before visitors give consent. Mary isn’t a scofflaw; she simply installed a couple of marketing plug‑ins a friend recommended. Now she faces the prospect of a five‑figure GDPR fine.
Mary’s plight is hardly unique. Industry research shows that 74 percent of privacy experts can spot GDPR violations on most company websites (Cisco Privacy Benchmark 2024). And since the European Data Protection Board clarified in 2023 that pixels, beacons - even fingerprinting libraries - count as “cookies,” the compliance bar has never been higher. Yet small teams still lack the visibility, technical muscle, and budget to clear it.
Why do the usual tools fall short?
<h2>Why the Usual Fixes Fail</h2>
Traditional consent‑management platforms treat every script like a garden weed you must identify and pull by hand. Legal teams draft policies in isolation, developers chase ever‑changing block lists, and marketing adds “just one more tag” for the next campaign. Subscription fees soar when AI features hide behind enterprise tiers, and the whole brittle setup breaks with every site update. In short, practical compliance still feels like an enterprise‑only privilege.
<h2>The First‑Party Alternative</h2>
At AesirX we champion first‑party by design: keep data on your own servers, collect only what you need, and silence third‑party trackers until visitors say yes. This approach satisfies Article 5(3) of the ePrivacy Directive, reinforces GDPR’s principle of data minimization, and earns the trust of the 68 percent of consumers who worry about their online privacy (Cisco Consumer Privacy Survey 2024).
“Transparency first: Our scanning engine and manual blocking tools are free for 14 days. AI features require a paid license, which funds ongoing model costs while the core stays open‑source.”
<h2>Meet AI Privacy Advisor</h2>
&nbsp;<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/AI_Privacy_Advisor.png" alt="AI Privacy Advisor" width="1884" height="1060" />
Released on 13 June 2025, <a href="https://aesirx.io/blog/cmp/aesirx-cmp-for-wordpress-v1-9-0-automatically-block-cookies-and-beacons-with-ai-privacy-advisor" target="_blank" rel="noopener">AesirX CMP 1.9.0 for WordPress</a> is the first CMP with an integrated AI Privacy Advisor. Here’s what it does the moment you switch it on:
<ol>
<li aria-level="1">Consent Simulation Scan - crawls your site twice (before and after consent) and maps every cookie, beacon, and plugin.</li>
<li aria-level="1">AI Categorisation &amp; Auto‑Blocking - decides which resources need consent and writes the blocking rules in seconds.</li>
<li aria-level="1">Instant Documentation - drafts cookie declarations, privacy policies, and consent banner text in 41 languages, ready for you to edit.</li>
<li aria-level="1">First‑party execution - everything happens on your domain; no data detours to a cloud CMP.</li>
</ol>
For Mary, what once took a full day - and multiple specialists - now takes two clicks.
<h2>How Life Improves When You Turn It On</h2>
<h3>Website &amp; Store Owners</h3>
<ul>
<li aria-level="1">Immediate risk reduction: non‑essential trackers stay silent until visitors opt in.</li>
<li aria-level="1">Audit‑ready evidence: each AI document links back to the scan that created it.</li>
<li aria-level="1">Better conversions: privacy‑respectful consent flows build the trust that turns first‑time shoppers into loyal customers.</li>
</ul>
<h3>Digital Agencies &amp; DPOs</h3>
<ul>
<li aria-level="1">Launch‑day confidence: Scan→Auto‑Block→Publish becomes part of every hand‑off.</li>
<li aria-level="1">Continuous assurance: optional weekly scans flag new trackers.</li>
<li aria-level="1">More billable time: less manual block‑list wrangling, more UX and growth work.</li>
</ul>
<h2>Get Compliant in Three Steps</h2>
<ul>
<li aria-level="1">Run a <a href="https://aesirx.io/services/privacy-scanner" target="_blank" rel="noopener">free privacy scan</a> to see what fires before consent on your site.</li>
<li aria-level="1">Install <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.9.0" target="_blank" rel="noopener">AesirX CMP 1.9.0 for WordPress from GitHub</a>.</li>
<li aria-level="1"><a href="https://aesirx.io/pricing/consent-management-platform" target="_blank" rel="noopener">Upgrade</a> to unlock the AI Privacy Advisor.</li>
</ul>
Compliance no longer has to be a privilege reserved for enterprises. With first‑party architecture and an AI copilot, it becomes the baseline for everyone.
Mary avoided her fine and even won new customers who appreciate her respect for their data. You can, too.
Ronni K. Gothard Christiansen
#GDPR #ePrivacy #WordPress #AICompliance #AesirX

Case study: A bakery owner risks a GDPR fine from hidden third-party scripts. AesirX AI Privacy Advisor blocks them to stop violations before they happen.

Beating GDPR Fines with AesirX AI Privacy Advisor

How a Bakery Owner Beat a GDPR Fine: Meet AesirX AI Privacy Advisor

Case study: A bakery owner faces a GDPR fine due to hidden third-party scripts. AesirX CMP blocks them with AI Privacy Advisor and generates audit-ready docs.

AesirX Consent Management Platform (CMP) for WordPress v1.9.0 introduces automated scanning and blocking of cookies and beacons using the new AI Privacy Advisor feature.
NEW YORK, JUNE 13, 2025 – AesirX today released <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.9.0" target="_blank" rel="noopener">version 1.9.0 of its Consent Management Platform (CMP) for WordPress</a>, introducing automated scanning and blocking of cookies and beacons through the new AI Privacy Advisor feature.
By analyzing site behavior before and after consent, the system identifies third-party technologies that require user approval and provides the option to apply AI-based blocking, supporting compliance with strict consent requirements under GDPR, the ePrivacy Directive, CCPA, and hundreds of other global data protection laws.
The update also includes AI generation of cookie declarations, privacy policies, and consent request messages, delivering faster, more transparent privacy control – supporting a privacy-first experience without compromising site performance or user trust.
Designed for ease of use, and with support for 41 languages and alignment with hundreds of global privacy laws, AesirX CMP v1.9.0 simplifies complex compliance tasks into a few clicks.
While this is the first release of the AI Privacy Advisor, it marks an important step forward in automating compliance, with ongoing improvements already in development.
<div class="px-md-40px py-20px border rounded-4 shadow mb-5">
Missed our last update?
Read: <a href="https://aesirx.io/blog/press-release/aesirx-cmp-for-wordpress-v1-8-0" target="_blank" rel="noopener">AesirX CMP for WordPress v1.8.0: Deeper Insight Into User Behavior</a>
</div>
<h2>What’s New in CMP v1.9.0?</h2>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-1-click-ai-auto-blocking.png" alt="aesirx cmp 1 click ai auto blocking" width="1884" height="1060" />
AesirX CMP: 1-click AI Auto-Blocking
<h3>Pre- vs Post-Consent Scanning&nbsp;</h3>
The scanner now supports a Consent Simulation Mode, allowing it to:
<ul>
<li aria-level="1">Run two scans per site: Before consent and After consent</li>
<li aria-level="1">Analyze which cookies and services activate only after user approval</li>
<li aria-level="1">Detect third-party trackers introduced by plugins or scripts</li>
</ul>
This dual-scan approach allows the AI Privacy Advisor to not only inform Auto-Blocking decisions, but also generate templated privacy documentation.
The scan results are categorized by purpose in the Domain Categorization section, identifying third-party domains, cookies, and beacons that require consent.
<h3>1-Click AI Auto-Blocking</h3>
The new AI Privacy Advisor feature offers AI Auto-Blocking setup based on real site behavior.&nbsp;
<ul>
<li aria-level="1">After scanning what loads before and after user consent, the system uses AI to categorize third-party domains, plugins, and beacons that require approval.</li>
<li aria-level="1">With one click, site owners can apply these results to update Consent Shield settings – automatically populating the Third-Party Plugin Blocking and Domain/Path-Based Blocking fields.&nbsp;</li>
</ul>
This simplifies GDPR and ePrivacy Directive compliance by preventing non-essential tracking until consent is given, without needing to configure each rule manually.
While optimized for strict opt-in regimes like the EU, it also supports transparency and documentation requirements for opt-out frameworks such as CCPA.
<h3>AI-Assisted Privacy Documentation</h3>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-cooke-declaration-generator.png" alt="aesirx cmp cooke declaration generator" width="1884" height="1060" />
AesirX CMP: Cooke Declaration Generator
The new AI Privacy Advisor lets you instantly generate, edit, and localize:
<ul>
<li aria-level="1">Cookie Declarations</li>
<li aria-level="1">Privacy Policies</li>
<li aria-level="1">Consent Request Messages</li>
</ul>
These are built from automated privacy scans that compare what loads before and after user consent, ensuring documents reflect real site behavior and third-party usage.
All outputs are:
<ul>
<li aria-level="1">Editable directly inside WP Admin</li>
<li aria-level="1">Tailored by the AesirX AI Privacy Advisor, built on OpenAI’s API, and customized using actual scan data</li>
<li aria-level="1">Structured to support GDPR, CCPA, ePrivacy Directive, and global data protection law alignment:
<ul>
<li aria-level="2">The generated templates are based on site scan data and consent mode and are ready for customization to accurately reflect the site’s data practices.</li>
<li aria-level="2">Primed for GDPR and the ePrivacy Directive in opt-in mode (EU): Blocking is enabled by default to meet stricter consent requirements.</li>
</ul>
</li>
</ul>
<h3>Integrated Editor with Regeneration</h3>
Each AI-generated document can be:
<ul>
<li aria-level="1">Reviewed and manually edited</li>
<li aria-level="1">Regenerated with adjusted tone or detail level</li>
<li aria-level="1">Stored and versioned for audit logs and compliance tracking</li>
</ul>
The editor UI mirrors your existing consent text tools, so there’s no new learning curve.
<h3>AI Privacy Advisor Access in v1.9.0</h3>
In this initial release, the AI Privacy Advisor is available without any usage restrictions for all paid license holders. This open access reflects a commitment to refining the tool through real-world use and feedback. While it is still under continuous improvement, it already offers robust functionality - empowering business owners and agencies to enhance website and eCommerce privacy compliance, especially for WordPress-based solutions.
As development continues, fair usage thresholds similar to those implemented by other AI platforms are planned to be introduced. The goal is to ensure sustainable access while maintaining high performance and reliability for all users.
AesirX Creator, Ronni K Gothard Christiansen, says: “The AI Privacy Advisor is not yet perfect, but it represents a significant leap forward in making practical compliance more accessible and actionable.”
<h3>8 New Languages - Now Supporting 41 Total</h3>
<img src="https/api.aesirx.io/images/https/api.aesirx.io/images/https/api.aesirx.io/images/aesirx-cmp-multi-language-cmp.png" alt="aesirx cmp multi language cmp" width="1884" height="1060" />
AesirX CMP: Multi-Language CMP
Global compliance means speaking your users’ language.
In v1.9.0, we've added 8 new languages to expand localization and compliance:
Languages Added:
<ul>
<li aria-level="1">Malay (MY)</li>
<li aria-level="1">Slovenian (SL)</li>
<li aria-level="1">Lithuanian (LT)</li>
<li aria-level="1">Estonian (ET)</li>
<li aria-level="1">Icelandic (IS)</li>
<li aria-level="1">Azerbaijani (AZ)</li>
<li aria-level="1">Georgian (KA)</li>
<li aria-level="1">Latvian (LV)</li>
</ul>
Why it matters: Privacy compliance is only valid when users understand what they're consenting to. Our multilingual modals and messages help you meet the “informed consent” requirement across borders.
With 41 supported languages, <a href="https://aesirx.io/solutions/consent-management-platform" target="_blank" rel="noopener">AesirX CMP</a> now covers over 90% of global internet users’ native languages.
<h2>Recap: Key Improvements in v1.9.0</h2>
<div class="table-responsive">
<table class="table table-bordered">
<tbody>
<tr>
<td style="text-align: center;">
Country
</td>
<td style="text-align: center;">
National Law / Regulation 
</td>
</tr>
<tr>
<td>Automated Cookie &amp; Beacon Blocking</td>
<td>AI setup to block all non-essential tracking for GDPR/ ePD 5(3)</td>
</tr>
<tr>
<td>Pre/Post Consent Scanning</td>
<td>Real-time view of compliant vs. non-compliant behavior</td>
</tr>
<tr>
<td>Supports US (Opt-Out) Mode</td>
<td>Detects CMP settings to apply appropriate logic for US privacy frameworks</td>
</tr>
<tr>
<td>Cookie Declaration Generator</td>
<td>Auto-created summaries aligned with jurisdiction and site behavior</td>
</tr>
<tr>
<td>AI-Generated Privacy Policy</td>
<td>Fast, editable templates based on actual scan data</td>
</tr>
<tr>
<td>Consent Message Generator</td>
<td>Transparent, localized messages built from real usage patterns</td>
</tr>
<tr>
<td>Domain Categorization</td>
<td>Maps third-party cookies, beacons, and domains by purpose to support blocking and documentation</td>
</tr>
<tr>
<td>Editable WP Admin Interface</td>
<td>Total control with AI speed</td>
</tr>
<tr>
<td>8 More Languages</td>
<td>Now covering 41 languages in total</td>
</tr>
</tbody>
</table>
</div>
<h2>How to Get AesirX CMP for WordPress</h2>
AesirX CMP is open source with a 14-day free trial.
➡ <a href="https://github.com/aesirxio/wordpress-consent-plugin/releases/tag/1.9.0" target="_blank" rel="noopener">Download from GitHub</a>
Visit:<a href="https://www.aesirx.io" target="_blank" rel="noopener">https://www.aesirx.io</a>
AesirX CMP v1.9.0 sets a new benchmark for compliance automation in WordPress - combining the intelligence of AI with your editorial control, across every regulation and language that matters.
For support, implementation help, or feedback, visit our documentation hub or <a href="https://github.com/aesirxio/wordpress-consent-plugin" target="_blank" rel="noopener">open an issue on GitHub</a>.

AesirX CMP for WordPress v1.9.0: Automatically Block Cookies and Beacons with AI Privacy Advisor

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